University Research Basics Assignment: Factors in Job Attraction
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Homework Assignment
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This assignment solution addresses key concepts in research basics, including probability and non-probability sampling techniques. The first part of the assignment analyzes a research question about factors attracting people to jobs, exploring the suitability of different sampling methods and the challenges in defining a sampling frame. The solution suggests non-probability sampling, specifically snowball sampling, due to the difficulty in identifying a specific target population. The second part delves into the role and key features of a literature review in academic research, discussing its importance in demonstrating expertise, identifying research gaps, and synthesizing existing literature. The solution also emphasizes the need for critical evaluation of literature and provides insights into planning a literature review, including the use of deductive and inductive approaches and the identification of relevant sources such as journals and books. The assignment solution also includes a comprehensive list of references.

Running head: RESEARCH BASICS
RESEARCH BASICS
Name of the Student
Name of the University
Author Note
RESEARCH BASICS
Name of the Student
Name of the University
Author Note
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1RESEARCH BASICS
Table of Contents
Answer to Question 1......................................................................................................................2
Answer to Question 2......................................................................................................................4
References........................................................................................................................................7
Table of Contents
Answer to Question 1......................................................................................................................2
Answer to Question 2......................................................................................................................4
References........................................................................................................................................7

2RESEARCH BASICS
Answer to Question 1
The research question chose: What attributes attract people to jobs?
The given topic has been selected for the purpose of the analysis because it will help in
the study of the different factors which have the overall capacity to attract the different people to
the jobs. The jobs can be described as the work which is usually done in offices and
organizations and the different factors attracting people to work can be monetary needs,
satisfaction, and utilization of skills, social engagement and overall need to rise in the
organization ladder amongst the others. Hence, the section will analyze the Probability sampling
as well as the non-Probability sampling to decide the manner in which both could be used to find
the solutions to the problems could be understood relevantly.
Probability sampling
Collection of data from probability sampling: Yes, in such a scenario, it is possible to
collect the data from the target audience as the target audience can be considered to be
the crowd which is eligible to taken in the different jobs, whichever category to which
they belong.
Sampling frame: A sampling frame may be a bit difficult to formulate as it depends on
the country which shall be targeted for the collection of the data (Saunders and
Townsend 2016).
Considering non probability sampling: As it is difficult to decide upon the sampling
frame for the study, conducting the non-probability sampling will be more appropriate,
Answer to Question 1
The research question chose: What attributes attract people to jobs?
The given topic has been selected for the purpose of the analysis because it will help in
the study of the different factors which have the overall capacity to attract the different people to
the jobs. The jobs can be described as the work which is usually done in offices and
organizations and the different factors attracting people to work can be monetary needs,
satisfaction, and utilization of skills, social engagement and overall need to rise in the
organization ladder amongst the others. Hence, the section will analyze the Probability sampling
as well as the non-Probability sampling to decide the manner in which both could be used to find
the solutions to the problems could be understood relevantly.
Probability sampling
Collection of data from probability sampling: Yes, in such a scenario, it is possible to
collect the data from the target audience as the target audience can be considered to be
the crowd which is eligible to taken in the different jobs, whichever category to which
they belong.
Sampling frame: A sampling frame may be a bit difficult to formulate as it depends on
the country which shall be targeted for the collection of the data (Saunders and
Townsend 2016).
Considering non probability sampling: As it is difficult to decide upon the sampling
frame for the study, conducting the non-probability sampling will be more appropriate,
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3RESEARCH BASICS
unless the question can be more refined in nature and define the country or organization
with respect to which the question has to be answered.
Non probability Sampling
Data collection from target sample: The data cannot be collected from the target sample
as no specific target or related organization has been provided.
Sampling frame available: The sampling frame for which the data has to be collected is
not available to answer the given research question (Saunders and Townsend 2016).
Statistical inferences: No statistical inferences need to be made from the sample as just
the attributes which attract a person to a job need to be identified.
Sample Proportionality: Yes, the sample proportionally is needed to represent the
population.
Relevant quotas: No relevant quotas are available.
Access and purpose: Yes the purpose can be understood to be simply exploratory which
tends to determine the different factors which attract an individual to the job.
Reaching out to the individual cases: As the individual cases can be understood to be
difficult to reach out to, in such a case, the snowball sampling can be made use of.
The snow ball sampling technique can be understood to be a non-probability sampling
technique with respect to which, the existing subject of study tend to hire the future subject study
recruits from their own acquaintances (Etikan, Alkassim and Abubakar 2016). In this type of a
sampling, the sample group can be understood to be growing like a snowball and hence, in
relation to this, the researcher would be assisted in maintain the sample replies and ensure that
the sample size which was aimed is fulfilled accordingly.
unless the question can be more refined in nature and define the country or organization
with respect to which the question has to be answered.
Non probability Sampling
Data collection from target sample: The data cannot be collected from the target sample
as no specific target or related organization has been provided.
Sampling frame available: The sampling frame for which the data has to be collected is
not available to answer the given research question (Saunders and Townsend 2016).
Statistical inferences: No statistical inferences need to be made from the sample as just
the attributes which attract a person to a job need to be identified.
Sample Proportionality: Yes, the sample proportionally is needed to represent the
population.
Relevant quotas: No relevant quotas are available.
Access and purpose: Yes the purpose can be understood to be simply exploratory which
tends to determine the different factors which attract an individual to the job.
Reaching out to the individual cases: As the individual cases can be understood to be
difficult to reach out to, in such a case, the snowball sampling can be made use of.
The snow ball sampling technique can be understood to be a non-probability sampling
technique with respect to which, the existing subject of study tend to hire the future subject study
recruits from their own acquaintances (Etikan, Alkassim and Abubakar 2016). In this type of a
sampling, the sample group can be understood to be growing like a snowball and hence, in
relation to this, the researcher would be assisted in maintain the sample replies and ensure that
the sample size which was aimed is fulfilled accordingly.
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Answer to Question 2
Part 1: Role of a Literature Review in Academic Research
The primary role of a Literature Review in the field of the Academic Research can be
understood to be as follows:
The Review of Literature aims to demonstrate that the researcher is an expert who has
carried out the research with adequate expertise and knowledge and has provided an
overview in the field of the current state of literature (Machi and McEvoy 2016).
The Literature review also aims to find a gap in the field of literature or to address the
professional issue which is solely dependent on the study program. In addition to this,
through this, the aim lies to illustrate the manner in which the study will contribute to the
scholarly conversation.
Lastly, the Literature review is developed with an aim to provide synthesis of the trends,
issues as well as concepts which surround the overall research as a whole.
Part 2: Key features of a literature review in an academic paper and critical evaluation of
literature
The key features of the Literature review can be understood to be as follows:
The review of Literature helps in setting up a starting point for the overall research and
also helps in comparing, summarizing as well as evaluating the existing sources in the
particular area of interest (Webster and Watson 2002).
It helps in understanding the direction of the future research which might take place in
the area of the research.
Answer to Question 2
Part 1: Role of a Literature Review in Academic Research
The primary role of a Literature Review in the field of the Academic Research can be
understood to be as follows:
The Review of Literature aims to demonstrate that the researcher is an expert who has
carried out the research with adequate expertise and knowledge and has provided an
overview in the field of the current state of literature (Machi and McEvoy 2016).
The Literature review also aims to find a gap in the field of literature or to address the
professional issue which is solely dependent on the study program. In addition to this,
through this, the aim lies to illustrate the manner in which the study will contribute to the
scholarly conversation.
Lastly, the Literature review is developed with an aim to provide synthesis of the trends,
issues as well as concepts which surround the overall research as a whole.
Part 2: Key features of a literature review in an academic paper and critical evaluation of
literature
The key features of the Literature review can be understood to be as follows:
The review of Literature helps in setting up a starting point for the overall research and
also helps in comparing, summarizing as well as evaluating the existing sources in the
particular area of interest (Webster and Watson 2002).
It helps in understanding the direction of the future research which might take place in
the area of the research.

5RESEARCH BASICS
It will also provide an access to the most crucial information on any topic by picking out
the valid, meaningful as well as the relevant sources and then turning them into a concise
report.
It assists in ensuring that the detailed analysis of the methods used in other researchers
can be undertaken effectively (Hart 2018).
Lastly, the review of literature also aims to provide the most crucial information which
exists in the field of the research which enables sources that are meaningful, relevant, and
valid as well as making them align in a single report (Unc.edu 2019).
The review of literature needs to be made critical in nature. In the research projects, it
becomes very critical for the researcher to ensure that a thorough and up to date knowledge
needs to be demonstrated adequately in the current field and it is with respect to this that, the
overall research is required to made in a manner that it reflects on the intellectual of the
researcher. Any literature review which is critical in nature will give a foundation to build on and
make the work relatively credible. Hence, the literature review tends to establish the critical links
to the findings and provides a relevant map of the existing territory.
Part 3: Planning for Literature review and sources
The overall approach to the review of literature in a research needs to be such that, the
literature will be either deductive in nature whereby they will make use of the literature review to
identify the current theories and develop a framework or follow and the other way is the
inductive approach whereby the data will be developed for the own ideas and theories.
Additionally, it has to be related to what will be found in the literature. For any literature review
to be successful in the long run (Unc.edu 2019). The original idea which are not own should be
It will also provide an access to the most crucial information on any topic by picking out
the valid, meaningful as well as the relevant sources and then turning them into a concise
report.
It assists in ensuring that the detailed analysis of the methods used in other researchers
can be undertaken effectively (Hart 2018).
Lastly, the review of literature also aims to provide the most crucial information which
exists in the field of the research which enables sources that are meaningful, relevant, and
valid as well as making them align in a single report (Unc.edu 2019).
The review of literature needs to be made critical in nature. In the research projects, it
becomes very critical for the researcher to ensure that a thorough and up to date knowledge
needs to be demonstrated adequately in the current field and it is with respect to this that, the
overall research is required to made in a manner that it reflects on the intellectual of the
researcher. Any literature review which is critical in nature will give a foundation to build on and
make the work relatively credible. Hence, the literature review tends to establish the critical links
to the findings and provides a relevant map of the existing territory.
Part 3: Planning for Literature review and sources
The overall approach to the review of literature in a research needs to be such that, the
literature will be either deductive in nature whereby they will make use of the literature review to
identify the current theories and develop a framework or follow and the other way is the
inductive approach whereby the data will be developed for the own ideas and theories.
Additionally, it has to be related to what will be found in the literature. For any literature review
to be successful in the long run (Unc.edu 2019). The original idea which are not own should be
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referenced and others work needs to be referenced (Booth, Sutton and Papaioannou 2016). The
various sources to look out for can be understood to be the journals, book reviews, books and
other business reviews.
referenced and others work needs to be referenced (Booth, Sutton and Papaioannou 2016). The
various sources to look out for can be understood to be the journals, book reviews, books and
other business reviews.
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References
Booth, A., Sutton, A. and Papaioannou, D., 2016. Systematic approaches to a successful
literature review. Sage.
Etikan, I., Alkassim, R. and Abubakar, S., 2016. Comparision of snowball sampling and
sequential sampling technique. Biometrics & Biostatistics International Journal, 3(1), pp.1-2.
Hart, C., 2018. Doing a literature review: Releasing the research imagination. Sage.
Machi, L.A. and McEvoy, B.T., 2016. The literature review: Six steps to success. Corwin Press.
Saunders, M.N. and Townsend, K., 2016. Reporting and justifying the number of interview
participants in organization and workplace research. British Journal of Management, 27(4),
pp.836-852.
Unc.edu 2019. Literature Review. Available at: writingcenter.unc.edu/handouts/literature-
reviews/ (Retreived on: 03 August. 2019).
Webster, J. and Watson, R.T., 2002. Analyzing the past to prepare for the future: Writing a
literature review. MIS quarterly, pp.xiii-xxiii.
References
Booth, A., Sutton, A. and Papaioannou, D., 2016. Systematic approaches to a successful
literature review. Sage.
Etikan, I., Alkassim, R. and Abubakar, S., 2016. Comparision of snowball sampling and
sequential sampling technique. Biometrics & Biostatistics International Journal, 3(1), pp.1-2.
Hart, C., 2018. Doing a literature review: Releasing the research imagination. Sage.
Machi, L.A. and McEvoy, B.T., 2016. The literature review: Six steps to success. Corwin Press.
Saunders, M.N. and Townsend, K., 2016. Reporting and justifying the number of interview
participants in organization and workplace research. British Journal of Management, 27(4),
pp.836-852.
Unc.edu 2019. Literature Review. Available at: writingcenter.unc.edu/handouts/literature-
reviews/ (Retreived on: 03 August. 2019).
Webster, J. and Watson, R.T., 2002. Analyzing the past to prepare for the future: Writing a
literature review. MIS quarterly, pp.xiii-xxiii.
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