Research Project: Lidl's Social Media Marketing Strategy Analysis

This document presents the findings of a research project focusing on Lidl's use of social media marketing (SMM). The research, conducted as part of a BTEC HND Business course, investigates the effectiveness of Lidl's SMM strategies across various themes. These themes include Lidl's use of social media for product and service marketing, its presence on social networking sites, the impact of SMM on brand awareness and customer loyalty, the cost-effectiveness of SMM, the impact of SMM on sales, and the challenges faced by the organization, such as increased competition. The research utilizes a survey methodology to gather data from respondents, with results presented in graphical formats showing the levels of agreement and responses to key questions. The findings highlight the positive influence of SMM on sales performance. The document also includes a list of relevant references supporting the research methodology and findings. The research provides insights into Lidl's SMM approach and its impact on the business.

Research Project
Task 3 (4.1)

 Theme1: Lidl use social media strategy for marketing of
products and services
4.1 Presentation of outcomes to research audience
Agree Strongly Agree Disagree Strongly Disagree
0
1
2
3
4
5
6
respondents
respondents

 Theme 2: Lidl has its wide presence on social networking
sites and applications.
Cont..
Agree Strongly Agree Disagree Strongly Disagree
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
respondents
respondents

Theme3: Marketing of business on social media has increased
brand awareness and customer loyalty.
Cont..
Yes No Not sure
0
1
2
3
4
5
6
7
respondents
respondents

Theme4: Cost effective strategy is the major of social media
marketing
Cont..
Cost effective
strategy
Healthier
customer
satisfaction
Increased
branding
Growth
0
1
2
3
4
5
6
respondents
respondents

Task 5 Sales of organisation is increased by 10% after
implementation of SMM
Cont..
10.00% 20.00% 5.00% Not increased
0
1
2
3
4
5
6
respondents
respondents

Theme 6: Increase in competition is the major challenge faced
by organisation
Cont..
Decline in SEO ratings Negative customer perception Increase in competition
0
1
2
3
4
5
6
respondents
respondents

Theme7: Social media marketing has provided positive
influence on sales performance
Cont..
Agree Strongly Agree Disagree Strongly Disagree
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
respondents
respondents

 Flick, U., 2015. Introducing research methodology: A beginner's guide to
doing a research project. Sage.
 Lushey, C. J. and Munro, E. R., 2015. Participatory peer research
methodology: An effective method for obtaining young people’s
perspectives on transitions from care to adulthood?. Qualitative Social
Work. 14(4). pp.522-537.
 Mackey, A. and Gass, S. M., 2015. Second language research:
Methodology and design. Routledge.
 McCusker, K. and Gunaydin, S., 2015. Research using qualitative,
quantitative or mixed methods and choice based on the
research. Perfusion. 30(7). pp.537-542.
REFERENCES

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