Career Research Report: Exploring Marketing Roles in the Retail Sector

This career research report investigates the landscape of marketing careers within the retail industry, focusing on future trends in graduate recruitment, essential skills, knowledge, and experience. It incorporates both primary and secondary research, exploring themes such as the role of marketing in industry, the benefits of career development in the marketing profession within the retail sector, and the future requirements for marketing experts. The research highlights the importance of skills like communication, problem-solving, and technology proficiency, alongside relevant knowledge and experience. The report also includes an analysis of a graduate job advertisement in marketing, outlining the necessary qualifications and benefits. Ultimately, the study emphasizes the potential for career growth in marketing, particularly within the retail industry, and the need for individuals to develop practical knowledge and essential skills to succeed in this field. Desklib provides access to this and other solved assignments.

Career Research Report

Table of content
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Future trends in graduate recruitment, skills, knowledge, experience.........................................3
Primary and secondary research..................................................................................................4
Theme 1: Concept of role of marketing in industry.....................................................................4
Theme 2: Benefits of career dvelopmeenet in marketing profession with participate into retail
industry.........................................................................................................................................4
Theme 3: Future requirement of marketing experts in retail industry.........................................5
Advertisement of graduate job in marketing................................................................................7
CONCLUSION................................................................................................................................7
REFRENCES...................................................................................................................................9

INTRODUCTION
Career research is all above refers to attraction with work for individual growth and
dvelopmeenet and mainly for income generate (Seyitoğlu, 2019). I decide that I do have to build
my career in marketing field within in retail industry. For the expansion of career in this field
require consideration and idea of multiple skills which provide benefits in future. Thus, I prefer
that for the development of career in this field I clearly analyse that I do have to engage
appropriate research with research method application that this specific field which type of
education skills requires for growth and dvelopmeenet of new opportunities in the future.
MAIN BODY
Future trends in graduate recruitment, skills, knowledge, experience
Identification of industry trends or market trend in market area its clearly evaluate that
organization who mainly attract to recruit individual which has great skills and knowledge.
Career expansion in marketing profession to become successful chief marketing executive
requires effective skills, proper training of communication with client, practical knowledge and
many more. Because without appropriate marketing skills impacts future growth of graduates (Di
Gregorio and et.al., 2019). Thus, inivdiual who decide to engage towards with marketing sector
they do have duty to involves with specific education where they get learn practical skills like
communicate with client and resolve their problems, properly inform to operational department
for new variation development in business for continues growth and maintain positive customer
attraction.
Key skills
For the career development in retail industry as become marketing executive requires
appropriate communication skills and problem solution skills with very fast manner, technology
skills for customer requirement analysis, new ideas or decision-making power.
Knowledge
Marketing of any type of product, effective leadership to manage other marketing
employees, marketing methods, pursue masters in marketing and many more.

Experience
Graduate mainly requires experience includes, knowledge of appropriate books,
participate in events for specific product marketing, analysis of practical interview for product
selling, websites or other digital source knowledge and many more. Having this experience
defiantly attracts and influence customer attraction.
So from the identification of multiple aspects that which types of skills, education,
knowledge individual requires for graduation, masters degree and mainly require learning skills
because having this skill is the only option which useful for better idea development that
marketing field has wide range of options for career growth.
Primary and secondary research
Secondary research: This research mainly conducts by the involvement of scientific approaches,
experts, author’s advice. Thus, from the analysis of authors or experts advice its easier to build
better understanding that marketing field which type of skills require makes more attractive
personality and raise education. Its important term to involve appropriate research approaches
inivdiual can easily evaluates that marketing play major role in business success and it makes
better ideas for career expansion in marketing field continues raise chance for more income and
useful for future benefits or not.
Theme 1: Concept of role of marketing in industry
As per the view of Ismail and Rishani, (2018) role of marketing play major role in business
success. Marketing department has capacity to provide great success in future with continues
strategic approaches, addition skills tanning qualification application in life. Individual have
marketing strategic skills and great experience has power to develop positive growth in business
success.
Hartley, Routon and Torres, (2019) stated that marketing play major role in retail industry
success and its concept audience attraction with expansion of positive relation or polite and
problem solving behaviour. Effective marketing in business connects large number of audience.
For the identification of marketing activities its very clear that marketing has power to raise

competition and it provides chance to connect with large number of audience and provide many
chance to grow career.
Theme 2: Benefits of career dvelopmeenet in marketing profession with participate into retail
industry
According to Tomlinson and Jackson, (2021) marketing helps to promote goods and services of
retail industry. And it engages audience for buying good from specific brand or stores. Career
development in marketing field has wide range of options like career start with easier manner,
participation with different human in daily life, range of jobs, continues increment on the basis or
profession or skills, high pay and sustainability, new technology learning, increment provide
new position in business and many more.
Fényes, Markos and Mohácsi, (2021) stated that retail industry when provide different
range of products and services they do have broad area to engage marketing expert for continues
growth in product marketing which beneficial to connect with large number of audience. Its
beneficial to learn digital skills which is one of the most essential tem for participate in any type
of organization.
Yadav, (2020) suggested that career dvelopmeenet in marketing profession within retail
industry is one of the most appropriate approach because it has power to connects large number
of audience with business activities. Its useful when student decide to build carer in marketing
they do have responsibility to engage effective skills with internship application from specific
retail industry where they get learn various aspects of marketing efficiency. Thus, idea of this
term it’s clear that carer expansion in marketing with participate into retail sector defiantly
provides wide range of success options.
Theme 3: Future requirement of marketing experts in retail industry
As per the view of Lee and Lee, (2018) marketing has power to develop various options
for career because in the recent market trend when individual develop attraction towards with the
marketing field they do have duty to engage digital skills in marketing field. And when
individual have technology skills they defiantly reach customer attractions and raises income
generation process as well with more connectivity.

Primary research: It develops by expansion of group discussion, interviews, questioner process.
Thus, individual mainly consider that its very important term raise knowledge of that marketing
field has power to build customer attraction and participate into retail industry provide different
rang of customer attraction or not (Moorman and et.al., 2019). From marketing department
experts that career development in marketing field has power to build new options and provide
better salary or benefits or not can be easily evaluated from the application of questioners
approaches from marketing employees and experts what they mainly feels from the specific
field.
Question 1: Define that marketing is useful for new opportunities involvement in the
future?
 Yes
 No
Question 2: Explain benefits of career development in marketing field?
 Raise company product effectiveness
 Influence more product option availability
 Continues increment on the basis of company growth
Question 3: Explain career dvelopmeenet in retail industry is beneficial for future growth?
 Yes
 No
Question 4: What are the major benefits of career dvelopmeenet in marketing profession?
 Wide range of options
 Good salary
 Continues growth

Therefore, from the above questioner study it makes better understanding that career
dvelopmeenet in marketing profession has power to build and raises growth opportunities. It has
capacity to build great position in company and many more. Marketing employees has power to
influence customer attraction so its very easier to influence new opportunities when company
easily and highly raises individual performance and develop multiple options in building career
growth. Digital marketing is one of the most effective areas for increment involvement.

Advertisement of graduate job in marketing
For the career development in marketing field, retail industry when provides appropriate salary,
continues bonus, increment and in the future to become successful chief marketing executive.
Idea and clarity that this specific industry provide range of benefits and throughout the training
and performing task it continues provide increment which is best approach and mainly prefer to
participate on it (Te'eni-Harari and Bareket-Bojmel, 2021). Its essential that industry when
decide to involves one inivdiual they do have duty to involve appropriate framework for graduate
so they can easily engage and attract towards with the job searching. But for the starting term in
marketing its essential that retail industry provide develop some specific terms and skills in
graduate job for their future growth.
Profession: Marketing executive
Experience: 0 to 1 year experience in marketing field
Education: Master’s in marketing department with internship
Skills: Adaptability of new variation in market trends, communication, new decision-making,
leadership, polite behaviour to engage and attract audience attraction, writing skills with content
and other terms and many more.
Knowledge: Digital marketing with technology advancement, knowledge of social media,
creative contents, leading experts.
Salary: Approx 987.16 £ also it can increase by identification of employee skills and knowledge.
Other benefits: Monthly price, quarterly increments and continues growth with new position.
So from the identification of requirement in Masters Student in marketing profession mainly
requires all these essential, term because having all these aspects attracts audience attraction with
great manner.
CONCLUSION
It has been summarized form the above reflective study that individual when decide to
build their career in marketing profession with participate into retail industry they do have duty

to develop practical knowledge, essential or require skills, experience, and perfect knowledge of
individual profession. It has been also evaluated from the above study that marketing play major
role in business success. This study has been developed idea that which essential terms mainly
requires in graduate when enter to participate and application of job for future effectiveness in
retail industry.

REFRENCES
Books and journals
Di Gregorio, A., and et.al., 2019. Employability skills for future marketing
professionals. European management journal. 37(3). pp.251-258.
Fényes, H., Markos, V. and Mohácsi, M., 2021. Volunteering among Higher Education Students
as Part of Individual Career Management. Corvinus Journal of Sociology and Social
Policy. 12(2). pp.3-22.
Hartley, P., Routon, P. W. and Torres, L., 2019. The skills marketing majors believe they
acquire: Evidence from a national survey. Journal of Marketing Education. 41(3). pp.202-
214.
Ismail, H. N. and Rishani, M., 2018. The relationships among performance appraisal satisfaction,
career development and creative behavior. The Journal of Developing Areas. 52(3).
pp.109-124.
Lee, Y. and Lee, J. Y., 2018. A multilevel analysis of individual and organizational factors that
influence the relationship between career development and job-performance
improvement. European Journal of Training and Development.
Moorman, C., and et.al., 2019. Challenging the boundaries of marketing. Journal of
Marketing. 83(5). pp.1-4.
Seyitoğlu, F., 2019. Gastronomy students’ internship experience: Benefits, challenges, and future
career. Journal of Teaching in Travel & Tourism. 19(4). pp.285-301.
Te'eni-Harari, T. and Bareket-Bojmel, L., 2021. An integrative career self-management
framework: The personal-brand ownership model. Consulting Psychology Journal: Practice
and Research. 73(4). p.372.
Tomlinson, M. and Jackson, D., 2021. Professional identity formation in contemporary higher
education students. Studies in Higher Education. 46(4). pp.885-900.

Yadav, M. S., 2020. Reimagining marketing doctoral programs. AMS Review. 10(1). pp.56-64.