BUSN20016: Research on Employee Engagement & Performance at McDonald's

This research report investigates the importance of employee engagement for enhancing workforce performance at McDonald's. It aims to identify ways to keep employees engaged within the company's Human Resource Management (HRM) system to drive success. The research objectives include a literature review on HRM and employee satisfaction, exploring the pros and cons of employee engagement, providing examples of companies benefiting from employee engagement, and identifying strategies for retaining qualified staff. The methodology involves a literature synopsis using books, peer-reviewed articles, and online resources, along with data collection through online surveys and discussions with McDonald's employees. Both qualitative and quantitative approaches are used to analyze the impact of employee engagement on workforce performance. The ultimate goal is to provide insights that can assist McDonald's HRM in fostering a more engaged and productive workforce.