Research Report: Innovation Drivers and Strategies at McDonald's

This research report investigates the innovation strategies and drivers at McDonald's, focusing on a branch in Melbourne. The study employs a mixed-method approach, collecting qualitative data through questionnaires from employees and quantitative data from company documents. It examines employee perspectives on innovation, the effectiveness of implementation, and potential limitations. The research explores cultural and organizational factors influencing employee perceptions and the successful adoption of innovative strategies. The report details data collection methods, including offline questionnaires and report reviews, and discusses ethical considerations, validity, and reliability. The findings aim to provide insights into developing competent strategies for innovation implementation, acknowledging the limitations of generalizing results across different branches and organizations. The research also incorporates professional input and teamwork to enhance the validity and quality of the study.

RESEARCH 1
Initiated and Applied Research
by [Name]
Course
Instructor's Name
Institution
Location of the Institution
Date

RESEARCH 2
Initiated and Applied Research
Assessment 1
The drivers of innovation play a hugely significant role in deciding not only the
operational scopes of an organization but also its efficiency in attracting consumers and gain
long-term profits. The absence of such drivers may lead an organization to experience several
different kinds of organizational issues and failures. In this regard, McDonald's is one of the
most reputed companies which focus on and utilize the innovation drivers efficiently. The
organization has been successful in implementing diverse innovative strategies, techniques, and
tools to bolster the business. Thereafter, it would be really significant to assess what aspects
actually drive the innovative changes and what are the potential implications for such changes in
McDonald's. The proposed research will attempt to explore the above-mentioned aspects with a
specific focus on the potential issues related to such implementation.
The research will be conducted on the McDonald's branch located at 3 Freshwater
Place, Southbank, Melbourne. In this regard, the research will attempt to investigate the
employee's opinions and perspectives about organizational innovation, its advantages and
potential limitations, the extent to which McDonald's has been successful in efficiently
implementing the innovative strategies or techniques, and the probable implications of utilizing
such strategy. The cultural and organizational factors immensely influence the employee's
perspectives about certain aspects as well as the implementation of those aspects. Therefore, it is
assumed that the culturally and organization-oriented factors will also influence the perceptions
developed by the McDonald's employees and these factors also determine how well the
organization has been able to implement the innovations.

RESEARCH 3
The research will be based on mixed-method technique. The qualitative aspect of the
research will focus on the perceptions of the employees while the quantitative aspect will
concentrate on the factual and statistical data related to the organization. Both types of
information will reflect the innovative implementation in McDonald's. The qualitative data will
be collected through offline questionnaires that will be distributed among the 25 employees of
the branch. On the other hand, the quantitative data will be collected through accessing the
annual reports and other financial, organizational, and technical documents related to the
company. The qualitative data will be analyzed through NVivo software and the quantitative data
will be assessed through calculations and their interpretations.
The researcher will ensure that the study conforms to all of the potential ethical
considerations. In this regard, written consent will be acquired from the selected employees as
well as the organization itself which will verify that the research has been conducted with their
permissions as such permission ensures high reliability and validity (Naeem, 2013). Moreover,
the verified and scientifically valid tools will be used for data collection and analysis. It will be
also ensured that the researcher refrains from incorporating any kind of personal bias or twisting
the collected information for generating some desired outcomes and thus, the validity of the data
and results will be maintained (Mertens, 2005). Thus, ethical considerations, validity, and
reliability will be thoroughly addressed.
Although, it is assumed that the research will lead to some viable results, one potential
limitation of the study is that the outcomes will not be potentially applicable to any other branch
of McDonald's as well as any other organization too. The limitation arises due to the fact that
organizational cultures, practices, and financial implications vary from one organization to the
other as well as one branch to the other under the same company (Iljins, Skvarciany and Gaile-

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Sarkane, 2015). However, it will help in formulating some recommendations that will assist the
professionals in developing competent strategies and approaches to adopt and implement
innovations.
Assessment 2
The proposed examination would utilize both essential information and optional
information to research how well McDonald's can adopt and implement innovations. The
information would be gathered through offline questionnaires that were composed, guided, and
circulated to the objective populace. Furthermore, the analyst would gather essential information
from 25 best-performing employees who are recognized by the company and have developed an
understanding of the innovations and its implications. A portion of the data that would be
gathered incorporates examine information on innovative strategies, innovative approaches,
client's relationship administration, and level of efficiency in using the high levels of innovation.
Subjective or qualitative studies are likewise used to reveal inclines in thought and
assessments and plunge further into the issue. Subjective information gathering strategies change
utilizing unstructured or semi-organized systems; some basic techniques incorporate
concentration gatherings, singular meetings, and investment/perceptions (Sullivan and Sargeant,
2011). On the other hand, quantitative procedures might be characterized as those methods
which give the choice makes a deliberate and capable method for investigation, in light of
quantitative information; it is a logical technique utilized for critical thinking and basic
leadership by the administration (Wisdom et al., 2011). Besides, the mixed-method strategy is a
philosophy for leading examination that includes gathering, breaking down and coordinating
quantitative and subjective research (Lopez-Fernandez and Molina-Azorin, 2011). This way to

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deal with investigating is utilized when this reconciliation gives a superior comprehension of the
examination issue than both of each alone. The proposed research will adopt the mixed-method
technique in order to have a thorough understanding of the selected participants' perceptions and
their connection with innovations.
The primary designs for data collection tools were prepared as per the information
gathered from reviewed materials. The first tools was the offline questionnaire in which there
were multiple questions which were offered with multiple potential answers on a Likert scale of1
to 5. The second tool was the online survey questionnaire. In this regard, the participants were
asked to participate in the online study and register their responses as per the answers provided
for each question. The third tool was the report review for quantitative analysis. As per this
method, the annual reports of the respective company were gathered and assessed as per their
significance and implications in order to generate viable results.
Furthermore, the research also ensured that my colleagues and professional mates are
incorporated into the study in order to enhance the validity of the study. Those professionals
were asked to provide their inputs regarding the designs and formation of the data collection
tools so that the study could gather as much valid and reliable data as possible. Moreover, the
colleagues were also included in the study to ensure that the professional validity of the research
is not only assured by only one individual. Since the feedback and unbiased opinions of the
colleagues helped in developing the strategies as well as the instruments, the engagement of
these individuals was imperative. Moreover, the aspect of teamwork also came into play as it
was observed that the study progressed and developed rapid pace since the colleagues were
engaged as the researcher was assisted through the provision of diverse potential opinions and
suggestions.

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The information gathering strategy is the potential method that a scientist can receive
keeping in mind the end goal to gather the pertinent information, deal with them, and
synchronize them to reach at some significant deductions identified with the idea that is being
contemplated (Couper, 2011). Scientists pick to pick various types of information gathering
techniques in view of the idea of the investigation and the setting of the members. The scientists
of the sociology field select to pick the strategy for overviews if the objective populace is
excessively colossal. Then again, test and observational strategies are utilized by the specialists
who endeavor to direct examinations on the subjects and ideas from the unadulterated or
connected science. Accordingly, every specialist ought to on a very basic level decide the
information gathering strategy keeping in mind the end goal to guarantee and upgrade the
dependability and legitimacy of the investigation. This examination would make utilization of
both quantitative and subjective information. The quantitative information was assembled
through the polls.
Data would be collected in both numerical and textual form from the participants and
reliable sources. Offline questionnaire-based surveys will be utilized as a device for information
gathering. Questionnaire method goes about as a significant instrument that can have the
capacity to evoke the sentiments, recognition, experience, and state of mind and conviction of an
individual or a gathering of individuals with respect to a specific subject under scrutiny. Surveys
were planned in a way that it could figure out how to assemble precise data on the inclination of
web based promoting and advantages it has to the association. The examination utilized a limited
type of electronic survey since it gathers revise data that is significant to this exploration.
Confined survey frame is otherwise called shut shape; it enables the respondent to give yes or no
reaction to the inquiries inquired. The arrangement of unequivocal responses to the inquiries

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makes it simple to classify, translate, and outline the important data that was being gotten.
Preceding the circulation of the poll, a pilot testing was done to test the legitimacy and
unwavering quality of the exploration questions. A portion of the upsides of utilizing online polls
is that considerable measure of data might be ordered from an extensive populace inside a brief
term (Rodrigo, Aranceta, Salvador, and Varela-Moreiras, 2015).
The method of the offline questionnaire will be utilized as an information accumulation
device to gather important information from the respondents. Surveys are thought to be
important information gathering instrument that inspires and record the convictions, sincere
beliefs, sentiments, motivational elements, preventive components, and the disposition of the
respondents identified with the setting of the idea that is being contemplated (Rowley, 2014).
The advantage of this information accumulation device is that the surveys encourage the analysts
to effortlessly gather adequate measure of the applicable information from the respondents. The
polls likewise enable the scientists to gather information if the example gathering or the objective
gathering is too huge. The investigation of the quantitative information, acquired through polls,
would be broke down by the utilization of the effective factual interpretation. The subjective
information would then be dissected through legitimate perception and examination.
Nonetheless, the polls are additionally effective in the matter of information examination as the
surveys enable the analysts to evaluate the information as per the importance of the elements and
after that legitimately dissect it to produce some huge results or discoveries (Rodrigo, Aranceta,
Salvador, and Varela-Moreiras, 2015). Be that as it may, the technique for polls additionally has
a few disservices. It doesn't enable the analyst to test the validity of the recorded reactions and
along these lines it suggests conversation starter to the legitimacy and unwavering quality of the
whole investigation (Bryman, 2015). In addition, the strategy for the surveys may turn out to be

RESEARCH 8
costly and tedious in various cases and along these lines, it will be unable to draw in the
respondents to effectively take an interest in the investigation to enlist their reactions (Louise
Hunter, 2012). Be that as it may, the constrained detriments of the surveys are effectively
exceeded by the tremendous extension and points of interest of this angle (Ho, 2014). This is the
motivation behind why the strategy for surveys was chosen as the information accumulation
instrument in the examination with a specific end goal to get quantitative information that would
be broken down by thorough estimation and interpretation. The concentration aggregate
exchanges were additionally chosen on the premise of a similar thinking, to some degree,
keeping in mind the end goal to gather plentiful measure of subjective information that would be
legitimately watched, examined, and integrated. It is critical for a specialist to attempt to gather
adequate measure of direct data from different tenable sources so as to elucidate any sort of
equivocalness or confounding angle identified with the examination (Taylor, Bogdan, and
DeVault, 2015). The qualitative data will be analyzed through NVivo software and the
quantitative data will be assessed through calculations and their interpretations. The information
gathering instrument and the information examination methodology has been chosen on the
premise of this institutionalized course.
The research data and subsequent findings were also tested as per the legal requirements.
Firstly, the administrative entity of the chosen organization was contacted through a letter in
order to acquire permission for conducting the research. Thus, it not only met the legal
requirements but also addressed the ethical obligations. Moreover, it was ensured that the annual
reports of the data was assessed through scientifically accepted software systems and the
findings were conveyed to the organization to make sure that the outcomes are informed to the

RESEARCH 9
administration before publishing it somewhere else. Thus, the primary confidentiality and
subsequent requirements for gaining permission were equally considered and addressed.
Assessment 3
The influencing factors for innovative development assume an enormously huge part in
choosing the operational extents of an association as well as its proficiency to pull in purchasers
and increase long haul benefits. The nonappearance of such drivers may lead an association to
encounter a few various types of authoritative issues and disappointments. In such manner,
McDonald's is a standout amongst the most presumed organizations which concentrate on and
use the advancement drivers productively. The association has been fruitful in executing assorted
imaginative procedures, systems, and instruments to reinforce the business. From there on, it
would be truly noteworthy to survey what viewpoints really drive the inventive changes and
what are the potential ramifications for such changes in McDonald's. The proposed research will
endeavor to investigate the previously mentioned perspectives with a particular concentrate on
the potential issues identified with such usage. The exploration will be directed to the
McDonald's branch situated at 3 Freshwater Place, Southbank, Melbourne. In such manner, the
exploration will endeavor to examine the worker's feelings and points of view about authoritative
development, its favorable circumstances and potential impediments, the degree to which
McDonald's has been effective in proficiently actualizing the creative methodologies or
strategies, and the likely ramifications of using such technique. The social and hierarchical
factors enormously impact the worker's viewpoints about specific perspectives and in addition
the usage of those angles. In this manner, it is accepted that the socially and association situated
elements will likewise impact the discernments created by the McDonald's representatives and

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these components additionally decide how well the association has possessed the capacity to
execute the advancements. In this context, the research question would be:
 How much efficient the Freshwater McDonald's have been in adopting and implementing
innovations to bolster the business?
The examination would be founded on blended strategy procedure. The subjective part of
the exploration will concentrate on the impression of the workers while the quantitative
perspective will focus on the verifiable and measurable information identified with the
association. The two sorts of data will mirror the imaginative execution in McDonald's. The
subjective information will be gathered through disconnected surveys that will be conveyed
among the 25 workers of the branch. Then again, the quantitative information will be gathered
through getting to the yearly reports and other money related, hierarchical, and specialized
archives identified with the organization. The subjective information will be dissected through
NVivo programming and the quantitative information will be evaluated through statistics and
their meanings.
The method of the offline questionnaire will be utilized as an information accumulation
device to gather important information from the respondents. The benefit of this data collection
gadget is that the reviews urge the examiners to easily accumulate a satisfactory measure of the
relevant data from the respondents. The surveys similarly empower the researchers to
accumulate data if the illustration gathering or the target gathering is excessively enormous. The
examination of the quantitative data, procured through surveys, would be bankrupt around the
usage of the successful accurate understanding. In any case, the procedure for surveys also has a
couple of damages. It doesn't empower the investigator to test the legitimacy of the recorded

RESEARCH 11
responses and thusly it proposes a friendly exchange to the authenticity and faithful nature of the
entire examination (Bryman, 2015). Furthermore, the methodology for the studies may end up
being exorbitant and dreary in different cases and thusly, it will not be able to attract the
respondents to adequately appreciate the examination to enroll their responses (Louise Hunter,
2012)
The data collected from the employees as well as from the company reports suggest that
the branch has effectively implemented various innovative strategies and approaches for
innovations. In this regard, it has been found out that after the implementation of relevant
techniques, although the NEG variance increased by $86.93, several other aspects demonstrated
significant hints for improvement. Furthermore, it has also been found out that the expenses
regarding paper costs, waste management, and GP also reduced. It suggests that the company has
implemented such techniques which do not only help in improving diverse aspects of the
business but also assists in increasing the monetary returns. Furthermore, the data shows that the
average monthly labor reduced by 0.10% as compared to the previous month. Furthermore, it has
also been observed that while the accuracy of work has reduced by a slight margin (6%), the
aspects of cleanliness and friendliness have increased by 14% and 4% respectively. It suggests
that the company has focused on maintaining hygiene and providing assisting services to all of
the customers in a friendly manner. Furthermore, it has also been found out that the duration of
peak business has increased by at least 3 seconds. In this manner, the extent of the sales during
the enhanced period and the level of profit has both yielded significant results. Moreover, the
research suggests that as per the employees, their organization has been efficient in adopting and
implementing innovative services as well as features in order to not only extend the business but
also to increase satisfaction among the consumers. The adoption of innovative strategies,

RESEARCH 12
instruments, and techniques has helped the organization to ensure high-quality cleanliness and
extended waste management which, in turn, attracted more consumers leading to an increase in
the duration of peak business which determines greater profits.
Although the research has yielded some positive and significant results, the outcomes
might not be applicable to other scenarios as the organizational culture varies as per the settings,
perceptions, and practices. In this manner, the outcomes cannot be generalized. However, the
professionals might learn from this case and develop a more comprehensive understanding of
how to select, adopt, and implement innovations by controlling its drivers to ensure an extension
in the business. The academic experts can also comprehend how to assess the adoption and
implementation of innovation by an organization and what are the necessary factors that
determine the success. Therefore, more extensive studies need to be conducted on a broader scale
in order to yield generalizable results which would lead to common recommendations for
bolstering the business at all levels and settings.

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