David Game College Research: Media and Pandemic Perception, J20

This research project examines the impact of media on public perception during the pandemic, focusing on news, social, and web media. The project investigates how media shapes public perception, particularly regarding the COVID-19 pandemic, and its role in providing information and influencing public opinion. The study includes a literature review exploring the impact of media on public perception, analyzing how media can positively influence perceptions, create awareness, and recommend ways to shape public opinion. The research methodology includes qualitative research, inductive approaches, and interpretivism, with data collected from primary and secondary sources. The project aims to understand the media's influence on public perception, establish awareness, and offer recommendations for effective media strategies during a pandemic.