Digital Skills and Research Methods: Modern Technology Impact

This report delves into the realm of digital skills and research methodologies, focusing on the impact of modern technologies in the workplace. It assesses the effectiveness of technologies like mobile computing, highlighting their role in enhancing productivity, accuracy, and customer satisfaction. The report also explores the significance of social media as a multifaceted tool for marketing, information gathering, and communication within organizations, with a specific focus on platforms like LinkedIn. Furthermore, it examines various research methodologies employed to understand the effects of technology and emphasizes the importance of ethical data collection and interpretation. The analysis covers diverse aspects such as reduced overhead costs, decreased paperwork, and the evolution of business models in response to technological advancements, providing a comprehensive overview of the digital landscape in the modern workplace.

Digital Skills and research methods

Table of Contents
INTRODUCTION...........................................................................................................................3
ASSESSMENT-1.............................................................................................................................3
Evaluating the effectiveness the use of modern technologies within workplaces..................3
Social media as a tool such as marketing, information gathering and communication within
workplace, .............................................................................................................................5
ASSESSMENT-2.............................................................................................................................9
Research Methodologies- ......................................................................................................9
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Digital skill is a type of learning technique that help for business process to increase the
productivity and profitability in marketplace. Research method is basically the behaviour and
instrument that used in the constructing the technique. This approach will help for gathering and
analysing the important information in proper manner. This report will discuss about the
effectiveness the use of modern technology in the organization. This assignment will describe
about the social media platform that help for purpose of information gathering, marketing and
communication within workplace. Furthermore, this report will discuss about the evidence of
modern technology on the basis of research methodologies and understand the ethical data
collection or interpretation.
ASSESSMENT-1
Evaluating the effectiveness the use of modern technologies within workplaces.
Modern technology is an advancement of business process that help for increasing the
popularity all over the world. Today's world, employee can participate to work from anywhere
and at any time. Mobile computing is basically the technology that used for increasing the
efficiency and performance of business process. This technique will use in the organization to
share the information from one place to another (Ary and et.al., 2018). This technological
transformation is directly impact on the performance of company in different ways. It offers
various types of tool and platform to manage or engage the talent in company. It also beneficial
for human resource manager to focus towards the workforce to increase profit rate of
organization. Technology been changed and always depended on the wireless technology that
allow connecting from one device to another.
Use of Mobile computing in the organization-
There are large number of people uses mobile technology to connect with the another person in
the organization, the employee easily access to secure and maintain the real time information that
help for perform different task in effective manner.
Increased accuracy- Mobility is the best technique that help for employee to share the
important details from one device to another. It is the best solution at workplace which allows for
data transfer. It is based on the less prone and quicker to the transcription or interpretation errors
because the data transferred by using the online mode.

Increased productivity, less time- In organization, The mobile computing devices are
beneficial for easily access the accurate information at anywhere and at time. In this way,
employee can access the database of company with the help of mobile computing to get all the
information details that needed for the task completion. Mobile service is the best technique that
help for easily communicate with the another person so that it will help for organization to
increase the users of mobile phones in marketplace. In this way, it can be increased the
productivity and profitability in global world.
Reduced overhead cost- The deploying of mobile computing allows for business process
to automatically save the operating expense. In this way, it can be increased the productivity and
profitability individually (Gravetter and Forzano, 2018). This will use for organization to utilise
all the task and avoid additional employee at workplace so that it is helpful for business process
to manage the manpower. Tasks are automated work in the mobile devices so that staff members
focus towards the task and generate large revenue in marketplace.
Customer satisfaction- Customer satisfaction is an essential for each and every
organization to maintain the sufficient resources that help for solve the queries of consumer in
real time. In case, the customer asked about the product so that it is needed for employee to
check the inventory and provide the details to customers accordingly. The level of consumer
satisfaction increases when staff members responsible to fulfil the need and requirement of
customers. In this way, it can be identified that Mobile computing plays important role in the
customer satisfaction to increase the positive experiences, greater trust and loyalty. Many people
can interact with the organization through mobile phone to send the request messages which
beneficial for people to decrease waste of time and money. In this way, organization easily
connected with the customer to solve their problems in effective ways.
Decreased paperwork- Mobile computing helps for reducing the paper work because
There are many problems and issue arise in the manual data entry that is human error or data
loss. There are different type of tool applicable in the mobile computing such as barcode reader,
RFID transponders, mobile printers etc. In this way, mobile worker has been completed their
task in effective manner. Many people uses the smart phones to store all the information in their
phones such as images, songs, documentation. On the other hand, user also save their personal
details in the mobile phones. In this way, it will decrease the paper work in the global world.

Social media as a tool such as marketing, information gathering and communication within
workplace,
Social media is generally collection of online communication platform or channels that
help for interact with the community and society to share their information from one place to
another. It is the best tool that used the purpose of business process in organization. It also
performing different operations and functions such as information gathering, marketing and
communication etc. Social media is a type of tool that manage all the information through online
mode whereas people share their own experience to another. In this way, it can be said that the
Social media is a communication platform to connect with the peoples. For Example- LinkedIn
is the bes social networking site that specifically designed for the enterprises community. The
main goal of this site that allow for people to registered as a members and connect with the other
organization. It is only focus towards the professionals to build the trust towards the
organization.

Social media platform is the most important integral part of website and applications. Many
organizations use this tool to increase the popularity in marketplace. The most traditional online
medium that includes the components such as field for users. Social media plays important role
in the business process to promote the product, services, brand and also connect with the
customer to boost the business operations and functions all over the world. On the other hand,
social media analytics is the best practice of collecting all data from websites, blogs and analyse
the data that help for business to improve the decision making. In this way, the organization can
easily identify the need and requirement to put innovative ideas for growth or development. The
most common use of social media is the consumer sentiment that support to marketing and
customer services. This tool is more beneficial for the purpose of marketing that help for
organization to increase the brand awareness, exposure and broaden customer. It is usually
Illustration 1: social media
(Source: Social media, 2018)

created the content compelling that enough for user to share their personal detail, experiences on
social networking sites (Güneş and Bahçivan, 2018). Social media optimization is main key
component like research engine optimization, it is based on the strategy for planning according
to requirement of business process. It will help for maintaining the ranking of website on the
internet so that it will increase large number of visitors on website. It is the best powerful
platform or tool to add more content of the website. This tool is providing the facilities to user
choose button and share information on social networking site. Social media is a performed the
different task such as promotion activities, blog status and updates etc. Customer relationship
marketing is also applicable in the business process to collect all the information in proper
manner. For Example- Facebook is a medium that allows for people to like the particular brand
and way to conduct the enterprise like pages, marketing, networking, venue of communication
with the help of social media. According to customer perspectives, social media makes easy for
organization and people else about the experiences related to the product and services.
Sometimes, the experiences based on the good and bad. The business respond in quick manner to
both cases negative and positive feedback. It also maintains the consumer problems and rebuild
he confidence level of customers.
Enterprise social networking allows for organization to connect with the individual those
who share the same type of business activities and interests. Internally enterprises, social media
tool helps for employee to easily access the resources and information which needed for
completion of task in effective manner. Staff members always solve thr problem accroding to
requirement of client in business process (van Laar and et.al., 2018). On the other hand, It is also
performed the externally business operations with the help social media tool. It is also beneficial
for organization to conduct the research that analyse the customer needs to irmpove the
enterprise operations and functions. The social media is a intergated with the business process
quite challenging for growth and development. This tool is designed the policies and set the
specific expectation according to the appropraite behaviour. It ensure that user post will not
exposed the problem or issues of company. There are different policies invluded in the firm
when employee easily identify himself as a representative in the company on the social
networking site.
Social media and new business development model-

The use of social media can define the transformation of social interaction and business
that operates within the intesive information environment through network connectivity. Many
organizations are learning how to manage the business aspects and take proper or accurate
decision on the basis of knowledge (Jesson and et.al., 2018). In this way, it will generate large
amount of data by using the social media data analytics. This is the best part of organization to
easily understand the complex phenomena, environmental trends and socio economic etc. For
Example- The biggest web players like face book, google and other retailer business like amazon
contributed towards the development of emergenet industry. This information is easily track
back the entire histrorical transformation in the research. Social media is the best part of
communication channel that help for user to share the personal details to another. Nowadays, it
also increased the rate of information flow and generation of data frequency. On the othe hand,
the big data analytics is becomes the competitiove advantage for the innovation of new
technology in the organizations. It is a key element of comapny to plan the strategies and
increased their popularity of brand image in global world.
Many ogrnizations have react on the technology for quickly develp the capabilities and
abilities that allows for derive in real time processing, determine current and new enterprises
opportunities, predicate the range of change, identifying the potential risk.
Online presence with the example and evidence of research
LinkedIn is the best example of social media which designed for user to create their own
profile and connected to other organization. This is the best example of online presence in the
marketplace. This website will provide the facilities to user registered the members to establish
their documentation. This is mainly focused to provide the best services to communicate with the
another employee of company. It is also beneficial for the employer those who have searched the
new job in different areas. This website will share the profile to another people and increased
more chances to get job by using this website. This website will give many features to modify
and create dynamic profile. Nowadays, Many people uses this technique to create own
professional online presence on the internet.

ASSESSMENT-2
Research Methodologies-
Research Methodology is a type of procedure and technique that identify, process, select
and analyse the information about the modern technology. Research about the acquire the
knowledge for developing the understanding towards the facts and figures. It should help for
view the knowledge and make sense surroundings. According to Russell Ackoff's, strategies
planning and participative approaches are beneficial for the development of business. They also
continuously focus towards the research to identify the new approaches that implemented
towards the business. He was worked with the many organizations to gain knowledge regarding
growth and development of enterprises. They always research to think about the human
behaviour.
Research philosophy- This is the first element in the research to identify and analyse the
suitable data and information. A research philosophy is basically brief about the data that should
collect and analyse for the purpose of modern technology. This philosophy deals with the nature,
development and source of knowledge. The researcher uses this concept to engage with the
knowledge creation or gathering all possible information that help for managing the operations in
proper manner. There are four type of research philosophies that help for determine the accurate
assumptions on the basis of strategy. It involves positivism, pragmatism, realism and
interpretivism etc (McKenney and Reeves, 2018). According to researcher, they will choose the
positivism philosophy that helpful for research measurement of quantitative but used the
qualitative. Positivism research always gained the knowledge through the observations and also
included the measurement in proper manner. The researcher will use the limited data collection
and interpretation in the ways of objectives. They mainly concern about the studies to find the
research on the basis of observable and quantifiable.
Research type- Research is based on the activity that perform different role to analyse the
technical sense. It is also defining the problems, formulating the hypothesis, organizing,
collecting and evaluating the data in proper manner. According to researcher, the research is
divided into two ways such as Quantitative and Qualitative etc. Quantitative research is based on
the measurement to determine the amount and quantity. It is applicable in the terms to express
the amount of data. On the other hand, Qualitative research is related to the quality and kind

When it is necessary to investigate about the behaviour of humans. On the basis of researcher,
this research is used the qualitative method that help for identifying the motives desire by using
the depth interview for purpose (Salmerón and et.al., 2018). This research is generally applicable
in the behaviour of science to identify to underline the motives of human being behaviour. This
research will analyse the different factor that motivate to the people towards the works.
Sometimes, it is difficult for researcher to do experiment on particular field and it needed for
guidance to provide the brief about the particular research in proper ways. Qualitative research
is based on the conceptual logics that help for researcher to implement the strategies and
planning to acquire the important information regarding the research.
Research design- Research design is defined as a framework of technique and methods
that chosen by the researcher according to the requirement of research. They also combine the
different components in the research of logical ways so that it easier for researcher to handle the
complex problem effectively and efficiently. There are different type of research design divided
into tow ways such as exploratory and conclusive. The Exploratory research is mainly focused
towards the aim that explore the specific aspects of the research areas. This research will not
provide the final conclusion. Sometimes, the researcher may also change the direction of study.
In this research, researcher used this design method to identify the situations about the particular
areas. Exploratory uses the qualitative design which based on theories regarding the existing
process can be proved the discussion with the help of mathematical calculations. A researcher is
solely identifying and describing the situation of particular study in proper manner.
Research approach- It is based on the plan and procedure that consist of various
assumptions in the data collections. It can be analysed the overall data that implemented o
particular research. Research approach can be divided into different ways such as Deductive,
Inductive and Abductive research approach (Bell, Bryman and Harley, 2018). The relevance of
hypothesis to research is main point among the deductive and inductive approaches. Researcher
is used the inductive approach in this study because it helps for search pattern from the
observations and explanation of theories in hypotheses manner. Researcher cannot be applied the
theories so that it is free to choose the another direction after the research process. The aim of
research to collect the proper data in order to determine the specific pattern and relationship to
build the theory. Researcher can be used the inductive approach for the purpose of detailed
observation in the entire world and it moves towards the more abstract idea and generalisation.

Sampling- It is a process for selecting the particular the subjects and cases that includes
in the study of representative in the target population. Researcher always used this principle to
select the members of population in this research study. Sometimes, the large amount of data can
arrange through data sampling. There are two important sampling technique divided into
different ways such as probabilistic and non- probabilistic sampling. Researcher is used the
simple random sampling which based on the sampling strategy in effective manner. This method
is chosen for each member of population and started the logics behind the simple random.
Researcher is done by sampling to remove selection procedure and represent the results in the
term of samples. Researcher has been faced many problems and quite difficult to complete the
list of relevant population and large amount of sample (Sekaran and Bougie, 2016). On the other
hand, Non-probabilistic sampling cannot be used the number of population for participating in
this research. It has Zero chances of being selected for particular research study. This sampling
will nor be easy for researcher to identify the actual cost and time. Researcher have selected
group embers on the basis of their accessibility and personal judgement. Non-probabilistic
sampling is applicable in the exploratory of particular survey and analysis.
Data collection- Data collection is a method or process for collecting all information
from relevant source. Researcher can be identified the problem, evaluate results and test
hypothesis. This method can be divided into two ways : primary data collection method and
secondary data collection method. Researcher is used the secondary data collection that already
existing in the books, articles, newspapers, online portal and journals etc (Siddiq, Scherer and
Tondeur, 2016). It is necessary for researcher to use the appropriate data on the research area
according to the business studies. It is applicable the proper set of criteria for selecting the data
that plays important role in the research to increase the validity and reliability. Secondary data
collection is included the reliability of source, discussion quality, depth analyse and contribution
to extent the research areas for development. On the other hand, primary data collection can be
used both quantitative and qualitative methods to apply the mathematical calculations in the
different formats which include the questionnaires and close ended questions. Furthermore,
Quantitative method is cheaper to applied for the short time duration to compare the research
work. Researcher is compare the standardisation of quantitative method and also compare their
specified findings.

Data analysis- It is a type of method and process in the presence of primary data
collection. It can involve the discussion about the controversies, patterns etc. the data is directly
related to the particular research area. The researcher uses the qualitative data analysis which
based on the on-numeric information such as notes, video, images, text, recording, interview
transcripts etc. researcher starts the qualitative method to analyse the single case of formulating
theory in the research. The researcher is referred to process and categorize into verbal and
behavioural in the form of tabular. This process will help for researcher to complete the task in
proper manner. This method is basically the advanced method that consists of different stages
such as determine thematic framework, mapping, interpretation, familiarization, coding and
charting etc. these are useful for qualitative data analysis to start the analyse in the single case
formulate theory.
Ethical consideration- Ethical consideration is the most common part of research to
determine which data appropriate for research. It is a more critical to maintain the ethical issues
and problems in proper manner. There are various ethical issues considered at the time of
conducting and designing the research. Ethics are based on the standards and norms to
distinguish among the right and wrong (Reisdorf and Groselj, 2017). This will help for
researcher to identify the difference between the unacceptable and acceptable behaviour in
research. Researcher must adhere to the ethical standards in order for the believed and support in
research area. Ethical behaviour is most critical that collaborative within work because
researcher always encourage building the environment trust, mutual respect towards among the
researcher and accountability etc. According to research, it will address the issues such as non-
discrimination, honesty, social responsibility and respect for intellectual property etc. researcher
still faced man issues that cannot be addressed in properly which require the decision making in
the part of research in order to remove or avoid the misconduct. The review of research
methodology is grant proposal to assure that when ethical practices being utilized in the research.
Researcher will help to the review board against the potential legal implications from the
behaviour that may be increased the unethical. Researcher always considered the ethical
standards in research that protect their confidentiality or anonymity data. There are different type
of major ethical issues conducting in the research.
 Informed consent : It is the major ethical issue in the research because it will generate
possible risk and benefits of researcher in the particular subjects. The informed consent

and free needs to study about the purpose of research and selecting the particular research
subject and researcher also followed the specific procedures in proper manner. It is an
essential for describe the physical harm and discomfort which affect the research in the
term of privacy and security. Beneficence- Do not harm : This principle involves in the professional aspects to do
effective research and server the better results or outcomes. Sometimes, it is difficult for
researcher to predict the data and creating hypothesis in the term of qualitative research.
Researcher always tries to understand about the intimate information of participants that
dealing with the research to minimize the potential harms. A researcher must considered
all the possible consequences of research or balance the risk through benefits.
Reliability and validity-reliability is refers to extent the answer that obtain all possible
outcomes with the help of instruments more than single time. Researcher need to high level of
reliability because it generates the same results and outcomes by using the research method. It is
mainly focuses at every single time to observe the data source because the certain guards impact
on the observer's subjectivity (Gubrium and Harper, 2016). Reliability concept associated with
the subjectivity. On the other hand, researcher adopt the subjective approach in the research
study and afterwards, reliability level of working going to compromise in proper manner.
Research validity is extent the requirement of specified research method that follow some
process to generate findings. There are different types of research validity form such as construct
validity, external validity, face validity and internal validity etc. the researcher is used the
measurement of validity in the research that includes some points.
 Researcher has been selected the proper time and scale for completion of research.
 For research analysis, A researcher chose the proper methodology that suitable for the
research and taking account the characteristics of case study.
 It is required for researcher to choose the suitable method for the research areas.
The researcher understands the threats of research in the term of reliability and validity that
never be eliminated on the research but only decrease the threats as much possible.

CONCLUSION
As per discussion, it concluded that Digital skill is useful in the organization that help for
business process to increase the productivity and profitability in marketplace. It describes the
Research method to analyse and identify the approach for collecting all important information in
proper manner. On the basis of study, it can discuss about the effectiveness the use of modern
technology in the organization. Moreover, It also describes about the social media platform that
help for purpose of information gathering, marketing and communication within workplace. At
last, it is determined the evidence of modern technology on the basis of research methodologies
and understand the ethical data collection or interpretation.

REFERENCES
Books and journals:
Ary, D. and et.al., 2018. Introduction to research in education. Cengage Learning.
Bell, E., Bryman, A. and Harley, B., 2018. Business research methods. Oxford university press.
Forrester, M.A. and Sullivan, C. eds., 2018. Doing qualitative research in psychology: A
practical guide. SAGE Publications Limited.
Gravetter, F.J. and Forzano, L.A.B., 2018. Research methods for the behavioral sciences.
Cengage Learning.
Gubrium, A. and Harper, K., 2016. Participatory visual and digital methods. Routledge.
Güneş, E. and Bahçivan, E., 2018. A mixed research-based model for pre-service science
teachers' digital literacy: Responses to “which beliefs” and “how and why they interact”
questions. Computers & Education, 118. pp.96-106.
Jesson, R. and et.al., 2018. A mixed-methods study to identify effective practices in the teaching
of writing in a digital learning environment in low income schools. Computers &
Education, 119. pp.14-30.
McKenney, S. and Reeves, T.C., 2018. Conducting educational design research. Routledge.
Reisdorf, B.C. and Groselj, D., 2017. Internet (non-) use types and motivational access:
Implications for digital inequalities research. new media & society, 19(8), pp.1157-1176.
Salmerón, L. and et.al., 2018. Comprehension processes in digital reading. Learning to read in a
digital world, pp.91-120.
Sekaran, U. and Bougie, R., 2016. Research methods for business: A skill building approach.
John Wiley & Sons.
Siddiq, F., Scherer, R. and Tondeur, J., 2016. Teachers' emphasis on developing students' digital
information and communication skills (TEDDICS): A new construct in 21st century
education. Computers & Education, 92, pp.1-14.
van Laar, E. and et.al., 2018. 21st-century digital skills instrument aimed at working
professionals: Conceptual development and empirical validation. Telematics and
informatics, 35(8). pp.2184-2200.

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