Research Methodologies and Business Advancement: A Detailed Report

This report delves into the implications of various research methodologies within the context of business advancement. It begins with an introduction highlighting the competitive landscape and the necessity of advanced technologies for organizational sustainability. The assignment then presents a conceptual framework, emphasizing the importance of technological tools and customer-centric approaches. The report details the qualitative research design, specifically the survey method, including both open-ended and closed-ended questions. The study involved a sample of managers from the Hilton hotel, and the data collection process is described, including the modifications made to improve response rates. Data analysis techniques, such as thematic analysis for closed-ended data and software like Excel for open-ended data, are explained. The report also discusses the reliability and validity of the study, as well as the ethical considerations followed. Finally, the report concludes with recommendations for the Hilton hotel, suggesting the adoption of advanced software and a focus on customer feedback to improve operations and customer relationships. References to relevant academic sources are also provided.

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TABLE OF CONTENTS
Introduction......................................................................................................................................3
Assignment......................................................................................................................................3
Conceptual frame work................................................................................................................3
Research methodologies..................................................................................................................3
Research design: .........................................................................................................................3
Research methods:.......................................................................................................................4
Sample frame...............................................................................................................................4
Data collection.............................................................................................................................4
Data analyses...............................................................................................................................4
Reliability and validity of study...................................................................................................4
Ethical consideration....................................................................................................................5
Research limitation......................................................................................................................5
Conclusion.......................................................................................................................................5
Recommendations............................................................................................................................5
References........................................................................................................................................7
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INTRODUCTION
In the modern era competition is very high, to survive in such complex environment
organizations have to use advance technologies and tools that can supports in increasing
sustainability of business units. Present report will discuss the implications of different research
methodologies in the study (Gilinsky Jr, Forbes and Reed, 2016). With the help of range of
secondary sources information will be described in the current assignment.
ASSIGNMENT
Conceptual frame work
The conceptual framework of Ward, 2016 explains that business have to use advance
software and technical tools that can help in making communication more effective. It is the only
ways that can support in advancement of organization. Authors has stated that most of the big
corporation are implementing advanced technical equipment in the workplace. These equipment
assist in increasing revenue of the entities to great extent. Ege, 2014 has argued that
advancement in business is very necessary that creates unique image of the firm in front of
consumers. In the present globalized era companies are focusing on customer self service, that
supports in making them loyal towards the brand. Apart from this customer centric organizations
are taking feedback from the users so that they can provide them goods and services according to
their requirements. Guo, Liu and Chai, 2014 has explained that companies are now using mobile
applications very frequently. Entities are providing mobile services to the users that supports in
accessing CRM system in the workplace. By this way corporation are developing good
relationship with their users and managing them well. That enhances profit of the firms to great
extent.
RESEARCH METHODOLOGIES
Research design:
It is qualitative research study Kvale and Brinkmann, 2014 has states that such type of
design allows scholar to measure the variables of the study. According to du Plessis and Van
Niekerk, 2014 by preparing the questionnaire investigator can gather in depth accurate
information about the subject matter and can prepare a good report.
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Research methods:
researcher has used survey method and has prepared the questionnaire. In the questions
investigator has included close and open ended questions. Some of the questions were having
options like agree and disagree, some were related to age and gender, apart from this some open
ended questions regarding advancement in business were included in this study.
Sample frame
In the Hilton hotel 150 managers are working but researcher has selected 10 managers as
sample. They all belong from different departments, they can describe better about implications
of advancement in the business. Sampling technique has bee used in the study is stratified. As
per the view of Eliasson, 2016 when population or sample is divided into subgroups according to
some variables then it may give good results to the researcher.
Data collection
Data is being collected by the scholar from managers of Hilton hotel, participants have
filled the questions within stipulated time period. Initially there were poor response rate and then
researcher has modified the questionnaire and then respondents have given accurate information
to the scholar. Apart from this investigator has used some secondary data also through this
individual become able to get in-depth information about the subject matter.
Data analyses
Close ended data analyses
Researcher has used the thematic analyses tool for analyzing the data effectively. Isaacs,
2014 has explained that it is the great technique and graphs and charts can help in preparing a
good report. It does not create any confusions and help in conducting the study in effective
manner. As per the view of Eliasson, 2016 when thematic analysis is the way that can give fast
and accurate results about the subject matter.
Open ended data analyses
For analyzing the open ended data researcher has used various software such as excel that
has supported in getting the good results.
Reliability and validity of study
Validity is the measuring tool that whether research has give good results or not. The
questionnaire was prepared on the bases of conceptual framework of Martens, Halkier and Pink,
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2014 it has encompassed the independent variables so that implication of advancement in the
business can be measured.
Prepared questionnaire was also being tested by the researcher for knowing its reliability
and for the internal consistency (Sahu, 2013). It is measured that data were reliable, scholar has
distributed questionnaire to managers but in the initial phase results were not good, after that
individual have modified the questions and gain distributed it among managers of the Hilton
hotel. At that time data was accurate and reliable. All participants agreed that these questions
have meet the objective of study.
Ethical consideration
Researcher has taken permission of the study and ethics committee has granted the
request of scholar. Investigator has not forced any participates to fill the questionnaire, individual
has just convey the aim and requested for giving their point of view about the subject matter. All
data are collected from reliable sources and they are accurate and practically applicable by the
organizations (Brammen and et.al, 2017).
Research limitation
Response rate of fist group was very low and respondents have no given correct
information. During conducting the study on advancement in business, there were fewer
managers were present in the Hilton hotel so it was very difficult for the researcher to select the
samples (Eliasson, 2016). Time was the major limitation of the research and in such less time it
was very difficult to carry a study on such vast topic.
CONCLUSION
From the report it can be concluded that inclusion of open ended and close ended
questions can support in getting correct information from participants. They can express their
feeling openly. Report has discussed about advancement in business can as technological
advancement, consumers feedback etc. hey all can help in the growth of the organization. By this
way firms can improve their economy condition to great extent.
RECOMMENDATIONS
From the discussion it can be recommended that Hilton hotel has to make changes in
their operations and they have to adopt advanced software so that they can communicate well
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with the consumers and employees. By this way conflicts will get minimized and cited firm will
be able to identify needs of users. That would help in offering products to customers as per their
demands. It can be suggested that company should take time to time feedback from the users so
that it can build relationship within them and they will be associated with the organization for
longer duration.
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REFERENCES
Books and Journals
Brammen, D. and et.al., 2017. Lessons learned in applying the International Society for
Pharmacoeconomics and Outcomes Research methodology to translating Canadian
Emergency Department Information System Presenting Complaints List into
German. European Journal of Emergency Medicine.
du Plessis, H. and Van Niekerk, A., 2014. A new GISc framework and competency set for
curricula development at South African universities. South African Journal of
Geomatics. 3(1). pp.1-12.
Ege, K. J., 2014. Changes in the Model Business Corporation Act-Proposed Advance of
Expenses Amendments to Sections 8.53 and 8.54.
Eliasson, R., 2016. Studies on prostaglandin: occurrence formation and biological actions. Acta
Physiologica Scandinavica. 46(Suppl 158). pp.1-73.
Gilinsky Jr, A., Forbes, S. L. and Reed, M. M., 2016. Writing cases to advance wine business
research and pedagogy: A Business Article by. Wine Economics and Policy. 5(1). pp.60-
67.
Guo, Y., Liu, H. and Chai, Y., 2014. The embedding convergence of smart cities and tourism
internet of things in China: An advance perspective. Advances in Hospitality and Tourism
Research. 2(1). pp.54-69.
Isaacs, A., 2014. An overview of qualitative research methodology for public health
researchers. International Journal of Medicine and Public Health. 4(4). pp.318-318.
Kvale, S. and Brinkmann, S., 2014. Den kvalitativa forskningsintervjun. Studentlitteratur.
Martens, L., Halkier, B. and Pink, S., 2014. Researching habits: Advances in linguistic and
embodied research practice.
Sahu, P. K., 2013. Research methodology: A guide for researchers in agricultural science,
social science and other related fields (p. 432). Springer.
Ward, J., 2016. Keeping the family business healthy: How to plan for continuing growth,
profitability, and family leadership. Springer.
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Xu, H. and et.al., 2014. Inventory Replenishment Models with Advance Demand Information
for Agricultural Online Retailers. In Operations Research Proceedings 2013 (pp. 487-
493). Springer International Publishing.
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