Research Methodology: Questionnaire, Literature Review, Data

This assignment delves into research methodology, starting with the Technology Acceptance Model (TAM) and its application in designing a questionnaire, specifically focusing on the use of WhatsApp Messenger for business. The questionnaire is designed to assess perceived usefulness and ease of use of the application. The assignment then moves on to a literature review, summarizing various sources on the use of WhatsApp in business, highlighting its global reach, its functionalities, and its role as a marketing tool for vendors. Finally, the assignment addresses data classification, differentiating between nominal data, cross-sectional data, time series data, structured data, and unstructured data, along with the importance of measuring scales in research. The assignment provides an overview of the types of data and its significance in research.

Research Methodology

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
1. During the literature review process, Suryadev found TAM (Technology Acceptance
Model) as a suitable framework. Help him to design a questionnaire accordingly.....................3
Literature Review............................................................................................................................7
Q3....................................................................................................................................................9
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Research methodology is the specific highlight procedure or techniques which used to
identify, select process and analyse information. The research mythology provide information
about how data is collected and interpreted for reaching the outcomes and conclusion of research
(ABIDIN and et.al., 2021). This is the way of systematically solve research problem. it is science
of studying where the research successfully done scientifically. It having aims to provide proper
work structure plan as per the work plan about research. This would generate proper training and
choosing method material, better scientific tools and techniques which is relevant towards
solution of problem. Through better explaining the methodology from help others which know
about research in such particular way.
As per the in following report is consist about three question is well framed in which first
part would elaborate through questionnaires along with assessment shown how TAM is
suitability (Budzik., 2021). Second part would frame literature review on the basis of research
questions and third part consist about numerical in which some sort of financial data would
elaborate effectively.
MAIN BODY
1. During the literature review process, Suryadev found TAM (Technology Acceptance Model)
as a suitable framework. Help him to design a questionnaire accordingly.
Overview of TAM:
Technology acceptance model is an information system theory that describe about model
how user come to accept and properly utilised the technology within effectively. The actual
system is better use of end point where people use better technology. Through behavioural
intention on which factor are play an important role through advanced technology. The only
purpose of designed to measure the proper adaption towards new technology which based on
customer attitudes (Çaldağ, Gökalp and Gökalp., 2019). It was happened on the basis of time
which were being introduced within workplace and also seeking for proper predict to better
explain system vendor and IT managers.
Technology Assessment Model Questionnaire:

Perceived
Usefulness(PU) Likely Unlikely
Questions Extremely Quite Slightly Neither Slightly Quite Extremely
1. Using WhatsApp
Messenger online
application for
my business
would able to
help to reach my
task accomplish
effectively
2. Using WhatsApp
Messenger online
application would
help to improve
my job
performance
3. Through
approaching
WhatsApp
Messenger online
application would
enhance my
competency level
during my job.
4. By using
WhatsApp
Messenger online
application will
provide my
expectancy
business
opportunities.
5. Using of
WhatsApp
Messenger online

application could
make easier my
job.
6. Can I find my
skills and
knowledge
improves through
using of
WhatsApp
Messenger online
application
On the basis of above question is perceived Use in which product is WhatsApp Messenger that
highlight how it is effective in positive manner in professional manner. As well as this
questionnaire of Technology Assessment Model is made to analysis of fruit shop in Byculla fruit
shop in Mumbai.

Perceived
Questions Extremely Quite Slightly Neither Slightly Quite Extremely
7. Would I get better
learning outcomes
through WhatsApp
online application
8. I would find easy
to get WhatsApp
online application
of what I actually
wanted to do.
9. My interaction
would this
WhatsApp online
application
provide
10. I would clear my
interaction through
WhatsApp online
application.
11. This would easy to
me for enhance
my skills by using
WhatsApp online
application
12. I would have
found WhatsApp
online application
ease to utilised in
professional life
Ease of Use(PEU)
Likely Unlikely

Literature Review
. Literature review is a comprehensive summary or description about research topic on the
basis of review of surveys scholarly articles, books, online sites and other relevant sources
associated with that particular research.. This literature review or analysis is made for meeting
the requirements and determining the nature of current research topicA literature review is
related to deliberating and measuring the source of information in a particular field of subject
that has the managerial pattern to get combine the role of synthesis and summary (Deeks,,
Higgins., Altman and Cochrane Statistical Methods Group, 2019). By providing a new
interpretation of the old source or merging with the old interpretations. A literature review might
be consider the sources that suggest the reader to offer an applicable source of information. The
main concentration of the academic research paper is to support own dispute. The main
concentration of the literature review is to review another thought of ideas. A literature review is
generally intended to give general manner of an applicable sources that are termed as many
methods that are based on the type of study that are supporting the learning.
As per to the opinion of the Budzik, G., 2021, Web based media terms of the organizations that
have an informing applications to change the manner in which the form of convey the
organizational structure that will suggests an embracing these inventions to exchange their public
sections. What’s app is the biggest source of application, it has more than 1.2 billion clients
worldwide and management have been utilizing it as component of their correspondences
activities. As there are various sort of the authority and their manner of the power of what’s app
that are being utilized for various sections of the role to encourage the manner of the
employment in the India (Fitzgerald and Zavala‐Rojas., 2020). Furthermore, with the expansion
of Snap chat like functionalities with the new status that highlight as simply, What’s app would
now be able to be utilized by clients and consumers to associate with their clients much more.
The secondary sources that are utilised to achieve the research goals and aims that covers in the
articles, internet sources, scholars and others. It helps in providing an accurate source of the
information and get positive research effects.
According to the view point of the Sheringham, J., Kuhn, I. and Burt, J., 2021, what’s app that
give a large number of administrations in the make video introductions for their clients to
promote their facilities and services as effectively. As these can be termed in a single manner of
the issues that are related to the small vendors that are connected with what’s app with each other

in the business. It will make the management a dependable asset clients that can depends on the
wants and need that are expanded administrations. As it will termed as the one they call first for
more productivity and profitability as effectively. An independent sections of the business that
are register by their own on what’s app business application by serving to consumers with other
working terms and operative terms (Geuens and De Pelsmacker, 2017). The application has been
also allowed to utilize the manner of the speed that will covers a variation of terms to allow in an
organizations to figure the predefined sections that are inquiries and get enhanced on the
shopping experience. What’s App is a free portable messaging application that provide clients
and consumers to connect with friends and family members. What’s App is utilised for group
messaging, voice calls, video calls and hyper media allocation of the mobile phone with the
members as effectively. The application also permits for multinational communication between
clients and the company.
This permits buyers to quickly know and understand that with whom they are talking or getting
messages. What’s app provide solid source of the information and data by giving management
the extra features and advantages for understanding the terms of the messages that have been
conveyed from the client to the company to selling their products and facilities with potentiality
in the business. As there is generally a given basic orientation of the manner for developing
pattern to utilize business sources for conversational trade purposes. As the consumers and client
also have issues that can be solved by proper manner of the inquiries with context that are
oriented messages and that are related to the issues of the work with exchange of the current
consumer and client (Krosnick, 2018). As there are 2 billion what’s app clients and consumers
who are using it from a longer period of time for their personal and professional sections. As in
the present world there are active in what’s app world. With the manner of broad number of
clients or consumers who are advertising and promoting the key field of the business in the basic
orientation of the manner in the term of the business as effectively. A successful business will
always needs a strong base of the relationships and belief with their consumers with the basic
term of the role in the sectional field. What’s app Business might make up with one of the best
section of the marketing tool to increase the orientation of the business with proper involvement
of the chances and the set of the opportunities with the consumers that deals with the market
situation in the business. As there are various sort of the vendors in the Maharashtra who are
depends on what’s app for promoting or advertising and selling at broader level and at any time.

What’s app business and are generally phrased the valuation of the thought of the ideas with
interconnecting in the same manner with consumers as effectively. By the following set of the
manner by a group of successful what’s app commercial with other role of manner in the
business (Manchon, and et.al., 2021). What’s app business will phrased the manner as over to
the chatbot that are termed to be in suitable section to encourage the consumers and client as
more efficiently with joining the professional and personal sections as during to the detailed
manner of the messages and text. Vendors are selling their product by online, hence they are
available at 24/7 on what’s app that made their client or customer well-centric on them for longer
period of the time in the market. It also helped to do evaluate and measure the accuracy of the
brand and its individuality as effectively.
Q3.
a.
The measurement type of each column consists of nominal value. As all the information is in
non-numeric, hence it can only be expressed in categories. Only non-parametric measures
can apply in such type of values.
In terms of data collection: Data can be classified into three types depending on the method of
collection.
Cross-section data: Any information focused on various elements within a given time frame is
called cross-sectional information. Example: Representative features such as age, salary,
level, group in 2019.
Time series data: Any information that focuses on a variable at different intervals is called
subject information (Sheringham, Kuhn and Burt., 2021). Example: cell phone sales by
month, quarter, or year.
Table data: It is a combination of section and current information called panel information.
Example: GDP of different countries for different periods.
Consider the structure. Another important way to characterize information is by design. It can be
divided very well into two types.
Organized Data: Any information that has a specific design and can be created as a simple
structure (also known as a network) with lines and segments is called organized information.
Example: Employee salary is created with a representative ID.

Unstructured Data: Any information that is not sorted in a simple form is unstructured. E.g.
email, history, click information, etc.
It should be remembered that 70% of the available information is unstructured and that all
research models must be analyzed or built to transform unstructured information into
structured information.
Also, measuring scales are important for all of this. If you have organized information, you need
to know how to quantify it and how you can analyze it based on your assessment.
The information can be divided into 4 sections according to the rating scale.
Specific class: All information of a subjective nature belongs to this class. It is also called a non-
destructive factor. Example: marital status (unmarried, married, etc.) With these factors,
numerical calculations (expand, subtract, increase or divide) cannot be performed.
Mandatory Class: All information in the instruction set belongs to this classification. Example:
Rating on a scale from 1 to 5 (5 is the largest range, 1 is the smallest). The call request is
fixed here, but I can't do number juggling measurements. For example I know that 4 points
is better than 2 points, but 2 points 2 points can't get close to 4 points.
Range Scale: All information is focused on a specific set of distances. Example: temperature
(Celsius), IQ level. Expansion or abstraction may occur on these elements, but sharing is not
a good sign (Sirakaya-Turk and Uysal,., 2017). As you know, Mumbai is 10 degrees higher
than Bangalore, but Mumbai is twice as hot as Bangalore is wrong, so the ratio is not well
expressed here.
Percentage Scale: All information of a quantitative nature falls into this classification. For
example: selling an item, paying to an employee, etc.
It also gains value from future-oriented research, but it also helps with graphic research.
Investigation information cannot be carried out without knowledge of the type of
information. Finding the type of information at that time allows you to make assumptions
based on your perceptions and ratings, such as average, location, average, etc.
Personality
Personality represents a numerical problem with the benefits of each information index factor.
Consider a survey asking respondents' gender (e.g. male and female options). Grades 1 and 2
can be given individually to men and women.

The number of juggling tasks is meant to prove discrimination and cannot be achieved with these
characteristics. This is a hypothetical rating attribute.
b.
Economic instability
An economic safety net is absolutely necessary in an emergency. Entrepreneurs in bad weather
felt safer. We also had the opportunity to consider the next steps and suggest other factors or
learn new points (Smith., 2020). Also, at the beginning of the pandemic, when there was a
problem with the financial stability of the business, those with access problems felt a crisis
with double strength.
Power in a crisis situation is usually driven by the organization's level of improvement. New
businesses that pay little attention to the economic situation are generally vulnerable. This
keeps the group in good shape and encourages them to change proven strategies and create
different components or work plans. On the one hand, the new company is more portable
and easier to retrofit than larger tissues. On the other hand, new companies sometimes
explode with long-term financial security and asset holdings. As a result, even a few long
vacations can be a real test for them.
Solutions for managers, reps and customers
Many executives believe that the biggest problem they face when the epidemic begins is their
confidence in the pipeline. With the introduction of restrictions, typical structures collapsed:
exchange of cases, duplication of leased areas, destruction of companies where a lot of
effort, energy and money were invested. It helped me to understand that the assumption of
returning to a normal lifestyle in this situation is a mental error.
It is difficult to tell representatives that innovators can lose their jobs because they feel guilty not
only of their own group, but also of themselves. Regarding the lack of understanding of how
long the epidemic would last, business innovators had to cut their wage assets to a minimum
and couldn't guarantee that people would keep their jobs and wages. Many innovators had to
deal with the group's madness and fear. The delegate's mindset has shifted from being
completely confusing to being generous and effective in being involved in the current
situation.
In spite of everything, all organizations have tried to keep their jobs and rewards. However, not
everyone has had a chance to avoid this. There were salary cuts, unpaid cuts and

duplications. Some executives have said this option is the worst chance for an epidemic. But
the desire to deal with the group and retain a large staff of pioneers made him keep working
without giving up. Another positive feedback loop on the issue of representation is group
alliances and increased profitability.
With the advent of the epidemic, customers began to focus on cutting costs and increasing the
cost of some items only a little. So it was important to manage people's prejudice.
In the current situation, it was necessary to adjust the way categorized topics behave on websites
and in the informal community of organizations. Information is propagated through a variety
of channels, so it can meet a variety of customer meeting requirements. Also, online climate
work has emerged.
Exchange with land owners
In general, renting a building is one of the most important expense items for a separate company.
Sometimes property managers do not grant leases.
CONCLUSION
It is inferred about above report which summarised about framing questionnaire in
Technology Assessment Model which help tor two ways of questionnaire as it effectively.
To explain literature review which is performed and it help to analyse about overall structure
about WhatsApp messenger used in professional work.