Research Methodology: Understanding Research Types and Differences
VerifiedAdded on  2022/08/19
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Homework Assignment
AI Summary
This assignment delves into the fundamentals of research methodology, defining research as a systematic and scientific process aimed at expanding knowledge and understanding. It emphasizes the scientific orientation, systematic data collection, and objectivity inherent in research. The paper then distinguishes between three primary types of research: basic, applied, and pseudo. Basic research is characterized by its theoretical nature, focusing on expanding knowledge and establishing universal principles. Applied research, on the other hand, is practical and contextual, designed to solve specific business problems. Lastly, pseudo research is defined as research conducted to confirm pre-existing knowledge, adding empirical evidence without contributing new insights. The assignment uses Saunders, Lewis, and Thornhill (2019) as a reference.
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