Business Research Methods Assignment: BMO 6630, Trimester 1, 2019

This report analyzes an assignment focused on business research methods (BMO 6630), involving the review of four academic articles. The assignment requires a structured abstract and addresses key aspects of the research, including a brief summary of the theory and its progression, common and different themes across the articles, study limitations specific to each research design (quantitative, qualitative, and mixed methods), and future research directions proposed in the articles. The report examines the impact of supportive work practices on customer-contact employees, customer satisfaction in the UK quick service restaurant industry, the public dining experience of obese people, and perceived fairness and emotions in fast-food chain restaurants. It highlights the significance of understanding research methodologies and their implications in business contexts.

Business Research Methods – BMO 6630 TRI 1 2019 - SYD
Assessment 1 – Article Collection & Structured Abstract (30%)
Name:
Student id:
Theoretical concept the articles relate to:
List of reviewed articles:
Provide reference for each academic article (formatted using the
Harvard Referencing Style. Check here for the format and examples:
https://libraryguides.vu.edu.au/harvard)
Conceptual article
(proposed theory)
Michel, J.W., Kavanagh, M.J. and Tracey, J.B., 2013. Got support?
The impact of supportive work practices on the perceptions,
motivation, and behavior of customer-contact employees. Cornell
Hospitality Quarterly, 54(2), pp.161-173.
Quantitative article
Nguyen, Q., Nisar, T.M., Knox, D. and Prabhakar, G.P., 2018.
Understanding customer satisfaction in the UK quick service
restaurant industry: The influence of the tangible attributes of
perceived service quality. British Food Journal, 120(6),
pp.1207-1222.
Qualitative article

Business Research Methods – BMO 6630 TRI 1 2019 - SYD
Poria, Y., Beal, J. and Shani, A., 2019. Does size matter? An
exploratory study of the public dining experience of obese
people. Journal of Hospitality and Tourism Management, 39, pp.49-
56.
Mixed method article
Budiyanti, H. and Patiro, S.P.S., 2018. Perceived fairness,
emotions, and intention of fast food chain restaurants
customers in Indonesia. Gadjah Mada International Journal of
Business, 20(2), p.229.

Business Research Methods – BMO 6630 TRI 1 2019 - SYD
[Word count: overall 1000 words for all five sections]
1. Brief summary of the theory & discussion of progression in the field
2. Discussion of common themesacross all the four articles
3. Discussion of different themesacross all the four articles.
4. Discussion of study limitations & how these limitations differ across the various research designs (e.g.
quantitative, qualitative, mixed).
5. Discussion of future research directions proposed in the articles (commonalities & differences)