Research Methods Report: Case Study and Analysis for BUS5004

This report delves into various research methods, focusing on their application within a business context. It begins with an overview of population and sampling techniques, differentiating between target and accessible populations, and probability versus non-probability sampling methods. The report then examines the significance of data types, contrasting primary and secondary data sources, along with their respective advantages and disadvantages. The core of the report applies these concepts to a case study involving Kingfisher, analyzing how these research methodologies can be utilized to address business challenges, such as employee surveys for a holiday pay scheme. The report also touches upon the benefits of a Management Information System, providing a comprehensive understanding of data collection, analysis, and its strategic importance in business decision-making.