Analysis of Research Methods in Service Sector: A Detailed Report

This report provides an analysis of research methods employed in two articles related to the service sector. The first article, focusing on the hospitality industry, examines the perceptions of female executives and utilizes a qualitative research approach involving semi-structured interviews and the snowball technique. The report critically evaluates the methodology, discussing the advantages and disadvantages of qualitative research, including its ability to provide in-depth insights and potential for misleading conclusions. The second article, concerning the future of African air transport, is also analyzed in terms of its research methods. The report assesses the strengths and weaknesses of the chosen methodologies, offering a comparative perspective and highlighting the importance of selecting appropriate research methods to achieve study objectives. The report concludes with recommendations for future research in the service sector.