Evaluation of Research Methods in the Service Sector: Report

This report critically evaluates research methods and methodologies used in two journal articles focusing on the service sector. The first article, examining gender approaches in the hospitality industry, is assessed for its use of exploratory approaches, semi-structured interviews, and snowball sampling, along with the strengths and weaknesses of each method. The report analyzes the data analysis techniques employed, including qualitative data analysis methods. The second article, analyzing the future of African air transport, is reviewed for its use of primary and secondary data collection, the application of the 80/20 Pareto Rule, and cluster analysis. The report identifies the appropriateness, strengths, and weaknesses of each method, considering alternative approaches that could have been used. The report provides recommendations based on the critical evaluation, offering a comprehensive overview of research methods within the service sector and highlighting the effectiveness of various techniques.