Research Methods for Managers: A Portfolio of Research Ideas

This portfolio presents a collection of research ideas relevant to management, focusing on Human Resources, Marketing, and Social Media. It explores topics such as appraisal systems in the airline industry, marketing and promotional activities, and the impact of social media on large-scale events. The portfolio identifies relevant academic concepts and theories, including Maslow's Hierarchy of Needs, the marketing mix, and Goffman's interactionism. It further delves into research aims, objectives, and questions related to social media's significance in events and the influence of appraisal techniques. The chosen research topic centers on social media's role in enhancing large-scale events in the UK, employing both qualitative and quantitative research strategies with inductive and deductive approaches. The portfolio also includes academic sources and a reflection on the chosen research topic, emphasizing the role of HR managers in managing employee performance through appraisal techniques in the airline industry. The student reflects on their strengths and weaknesses in conducting research, particularly focusing on improving time management skills. Desklib provides access to similar solved assignments and resources for students.

RESEARCH METHODS FOR MANAGERS – ASSESSMENT 1 – PORTFOLIO OF
RESEARCH IDEAS –
SECTION 1
Headings Research topic 1 Research topic 2 Research topic 3
1.
Research topic &
general area
HR Marketing Social Media
2.
Why is this of interest
to you?
This topic is
helpful to improve
the appraisal
system in the
Airlines industry
and also improve
the effectiveness of
the employees.
The main motive to
choose this topic is to
enhance the
marketing and
promotional activities
of the airlines
industry.
The primary motive
to choose topic is to
boost the brand
image and
profitability of the
organisation.
3.
More specifically
narrow this down (one
sentence)
Human resource
management is an
essential job in
every company.
Organizations
would be unable to
efficiently recruit
and keep
personnel, grow
and enhance the
business, or ensure
a normal,
acceptable work
atmosphere without
human resource
planning.
Marketing is the
process through
which a corporation
promotes the
purchase or sale of
goods or services or
service. Advertising,
selling, and
delivering things to
customers or other
businesses are all
examples of
branding. Affiliates
perform some
marketing on behalf
of a firm.
Websites and
programs that
emphasize on
connection,
community-based
input, engagement,
product, and
teamwork are
referred to as social
multimedia. People
utilize social media to
communicate with
friends, families, and
other members of
their organizations.
4.
With particular
attention to: what
area/what?
The main attention
of this topic is on
the appraisal
system of the
company.
The primary
attention is on the
advertising and
promotional activities
of the company.
The prime concern of
this study is on the
popularity and
customer base of the
company.
5.
One sentence
statement
What do you want to
find out?
With the help of
this topic, How do
appraisals differ in
small and large
airline companies
What is the impact of
marketing on the
development of the
organisation? And
also How does
How do social media
work in large scale
events in the UK?

Headings Research topic 1 Research topic 2 Research topic 3
in Heathrow? marketing affect
tourists’
expectations?
6.
Identify a relevant
Academic concept,
theory or
model for each area you
are considering
Maslow's
Hierarchy of Needs
theory
Marketing mix and
porters five force
model
Goffman's symbolic
interactionism

SECTION 2
Now select TWO that most that appeals to you
Headings Research topic 1 Research topic 2
Topic
Human Resource Social Media
Aim
To identify the impact of appraisal
in various small and large airlines
companies in UK.
To analyse the significance of social
media in the large scale events in the
United kingdom.
Objectives
The main objective is to analyse
the various kind of appraisal
techniques for the development of
the airlines industry employees.
To identify the influence of social media
channels for the enhancement of the
large scale events in UK.
Research
question
What are the various kinds of
appraisal techniques for the
development of the airlines
industry employees?
Which are the appropriate social media
channels for the enhancement of the
large scale events in UK?
Hypothesis
There is a significant relationship
between the appraisal techniques
and development of the
organisation.
There is a significant relationship
between the social media channels and
enhancement of large scale events.

SECTION 3
Now choose 1 and answer the sections on your research approach and strategy
Headings Chosen research topic
Research Topic Social Media
1.
What is the overall
purpose of the
research?
The main purpose of this research is to identify the importance of
the social media activities and channels and also identify the most
appropriate social media channels for the enhancement of the large
scale events related with the airlines industry in UK.
2.
What is your
OVERALL research
strategy?
The main strategy of this study is to used qualitative and
quantitative research so that researcher can effectively take in-
depth understanding about this filed and also gain original and
unique prospective of the people about the social media.
3.
What is the
methodological
approach?
In order to contact this research, primary and secondary data will
be considered by the researcher so that researcher can effectively
identify the original information and data from the target audience.
4.
Inductive or
Deductive?
On the basis of this research it is considered that both inductive and
deductive approach our essential for this study. With the help of
inductive approach researcher can give some innovative and
effective prospective about the research and with the help of
detective approach researcher can effectively quantify all the
appropriate information. So in order to conduct this research ,
deductive approach will be considered by the researcher.
5.
Quantitative or
qualitative?
Quantitative and qualitative both

SECTION 4
Headings Chosen research topic
Identify 5 academic sources
for each area (examples
can include academic
books, academic journal
articles).
To identify the role of HR manager in order to manage the
employees performance in the small, medium and large airlines
enterprises.
Write the reference list for each in correct Harvard style referencing:
1. Tziner, A. and Rabenu, E., 2018. Ways to improve the performance appraisal system 2: Alternative
strategies for assessing and evaluating performance. In Improving Performance Appraisal at Work.
Edward Elgar Publishing.
2. Mone, E.M. and London, M., 2018. Employee engagement through effective performance
management: A practical guide for managers. Routledge.
3. DeNisi, A.S. and Murphy, K.R., 2017. Performance appraisal and performance management: 100
years of progress?. Journal of applied psychology, 102(3), p.421.
4. Junior, S.C.F. and Fleury, A.C.C., 2018. Performance assessment process model for international
manufacturing networks. International Journal of Operations & Production Management.
5. Idowu, A., 2017. Effectiveness of performance appraisal system and its effect on employee
motivation. Nile Journal of Business and Economics, 3(5), pp.15-39.

SECTION 5
Refection on theResearch topic you chose and why (500-600 words)
Research Topic - “To identify the role of HR manager in order to manage the employee’s performance
through appraisal techniques in the airline organization”
The main motive of this research is to identify the role of human resource manager in order to
manage the performance level of their employees with the help of performance at result techniques in
the airline organisation. As per my observation, I have analyse that there are various types of appraisal
techniques utilising by the human resource manager which can helpful to boost be performance level of
the employees such as rating system, Management by objective (MBO), assessment centre method, 360
degree feedback, behavioural anchored rating scale (BARS), human resource accounting method
&psychological appraisal method. All these methods are playing a significant role in order to evaluate
the performance of the airline employees so that all the employees can enhance their performance level
&get constant feedback from their human resource managers. I have also identified that these methods
are very easy to evaluate &on the basis of my study critical incidence &checklist is also important
method. In order to conduct this researcher, I will utilise my strength that is communication skills,
analytical skills, time management skills. With the help of this research project i have analysed that i
am not good in time management so i am looking forward improve my weakness so that i will
complete my research on time. I have observed that the role human resource manager is very
prominent . I have also determined that staffing, creating rules, salary &benefits, retention, training,
employment legislation, &worker's rights are really the seven key tasks of HRM managers. I have
determine that HR managers have the responsibility of building &leading a great team. Human
resource management, job evaluation, hiring the proper people, &managing internal problems are all
activities that the Human resource department is responsible for. on the basis of my prospective , i have
identified that the aspects of Performance Appraisal provides a thorough review of the many types of
performance assessment. Quality is characterized as the use of one's information, abilities, &talents to
complete a certain task. The final score a people receive based on the work obligations he or she has.
There are two forms of work performance: situational &task. I have analysed that task performance is
linked to one's perception of cognitive capacity, but job analysis is linked to one's personality. Certain
characteristics of flawless performance have been found. i have determined that each of company staff
has had to deal with a variety of scenarios in the past. Perhaps their performance isn't reflected in their
financial statements because they were unfortunate &one of their main clients pulled out at the last
minute. Perhaps employees have been sick for a large portion of their time at work. When reviewing
company staff, as a manager, manager should take all of these factors into account. i have also
determined that historically, performance reviews were done using a rank or point system. These
methodologies, nevertheless, do not fully represent the complexities work. I have generalised that is
why new measuring performance methodologies are gradually displacing all old performance appraisal
approaches.