Research Methods for Managers: HR, Marketing, Ergonomics in the UK

This portfolio assignment focuses on research methods for managers, exploring three key areas: Human Resources with a focus on the benefits of ergonomics in the workplace, Marketing with an emphasis on effective internet marketing strategies, and Sustainability with a focus on minimizing GHG emissions. The portfolio outlines research aims, objectives, questions, and hypotheses for each area. It details the research strategy, including the purpose, methods (mixed-methods approach using primary and secondary data), and data analysis techniques. The portfolio also includes a reflection on the chosen area of HR and ergonomics, highlighting the importance of workforce well-being and its impact on productivity. The assignment concludes with a list of academic references used in the research process. Desklib provides students with access to similar assignments and past papers to aid in their studies.

Running head: RESEARCH METHODS FOR MANAGERS PORTFOLIO
Research Methods for Managers Portfolio
Name of the Student
Name of the University
Author note

1RESEARCH METHODS FOR MANAGERS PORTFOLIO
Week 1 Areas and Interests
Heading Area 1 Area 2 Area 3
1. Subject &
general area
Human Resource-Benefits of
Ergonomics in workplace
Marketing-Most
effective strategy in
internet marketing
Sustainability-
Minimising GHG
emission in business
operation
2. Why is this of
interest to me?
I believe that physical and
mental health of workforce
is a very essential factor of
any business organisation.
Ergonomics could be the
best solution, but
surprisingly it is not a
adopted properly.
I have seen that after
having so much options
of internet marketing,
some businesses find it
beneficial where others
do not. It increase my
interest on finding the
most effective internet
marketing strategy.
I believe that, in this
situation of global
warming, all business
organisations should
make changes to
minimise their emission
level, where effective
strategy can help (Isley
et al. 2013).
3. More specifically
narrowed down
Ergonomic workforce
management strategy is a
different concept than
Occupational Health and
Safety that ensures the
improvement of the
psychological and physical
wellbeing (Harvey, Stanton,
and Young, 2014).
Ergonomics has the very
special ability to reduce the
presenteeism and
absenteeism problems.
Many pop-up
advertisements can be
found over internet,
which does not catch
enough attention of the
potential customer
(Tsimonis and
Dimitriadis 2014). If
these pay per click
advertisements could
have some more
attractive alternatives, it
could ensure effective
promotion.
Green House Gas
Emission is a
unfortunate outcome of
any modern business
operations (Doppelt
2017). Through
transportation and
energy management it
can be reduced
significantly
4. With particular
attention to
How a business can adopt
Ergonomic workforce
management to improve
overall productivity and
profitability?
What are some effective
alternatives of pay per
click add that can ensure
better promotional
achievements?
How small to medium
enterprises can minimise
their emission level?
5. What I want to The procedure and activity Some internet marketing Some effective

2RESEARCH METHODS FOR MANAGERS PORTFOLIO
find out? plans required to adopt the
ergonomic correctly
and promotional
strategies
strategies to minimise
GHG emission for
SMEs
6. relevant Concept,
theory or Model
Ergonomic can enhance the
workforce quality
significantly with proper
adaptation and planning
Social media platform is
better than the
conventional internet
marketing
Logistics management
and energy management
can enhance the
business sustainability
Week 2: Chosen areas
Headings Area 1: Human Resource- Benefits of
Ergonomics in workplace
Area 2: Marketing- Most
effective strategy in internet
marketing
Aim The aim of this research is to find the strategic
action plan to adopt Ergonomic workforce
management to improve overall productivity
and profitability.
The aim of this research is to
find the effective alternatives of
pay per click add that can ensure
better promotional achievements
Objectives  Identifying the benefits of Ergonomics
 Identifying the resistance in
implementation process
 Finding out the strategic actions to
adopt the ergonomics effectively
 Exploring the limitation of
conventional internet
marketing
 Finding alternative
solutions
 Examining how social
media platform can help in
this situation
Research
Question
How ergonomic workforce management can be
adopted effectively?
How effective internet marketing
strategy can be implemented?
Hypothesis Adopting the Ergonomic workforce can
enhance profitability by strengthening the
workforce significantly.
Social media platform is more
effective approach than
conventional internet marketing
techniques.
Week 3: Research strategy

3RESEARCH METHODS FOR MANAGERS PORTFOLIO
Headings Area 1: Human Resource- Benefits of Ergonomics in workplace
1. Research Purpose The purpose of this research is to explore the existing limitations to find
strategic action plan to adopt Ergonomic workforce management
2. Research Strategy To explore the current situation the best strategy will be to conduct a
primary research on SMEs of Unite kingdoms
3. Research Method The mix research method will be applied through using the secondary
data for theoretical perception and conducting semi-structure interview
among managers for primary data collection
4. Inductive or Deductive Deductive
5. Data Collection and
Analysis
Qualitative and quantitative trough mixed method
Week 4: Sources
Heading Area 1: Human Resource-
Benefits of Ergonomics in
workplace
Area 2: Marketing- Most
effective strategy in internet
marketing
5 academic Sources Harvey, C., Stanton, N.A.D.
and Young, M.S., 2014. Guide
to methodology in ergonomics:
Designing for human use. CRC
Press.
Ehnert, I., Harry, W. and Zink,
K.J., 2013. Sustainability and
Human Resource Management-
Developing Sustainable
Business Organizations.
Ryan, D., 2016. Understanding
digital marketing: marketing
strategies for engaging the
digital generation. Kogan Page
Publishers.
Tsimonis, G. and Dimitriadis,
S., 2014. Brand strategies in
social media. Marketing
Intelligence & Planning, 32(3),
pp.328-344.

4RESEARCH METHODS FOR MANAGERS PORTFOLIO
Lange-Morales, K., Thatcher,
A. and García-Acosta, G., 2014.
Towards a sustainable world
through human factors and
ergonomics: it is all about
values. Ergonomics, 57(11),
pp.1603-1615.
Week 5: Reflection on the final chosen area
HR: Benefits of ergonomics in work environment
I have seen throughout my professional and personal life that every day lifestyle of an
individual can change their health and psychological condition. At the same time, the changes
in both physical and psychological condition change the ability of problem solving, logical
reasoning, memorising, manual labouring and other factors (Ehnert, Harry and Zink 2013). I
have also realised that due to regulatory constrain most of the business organisation has their
occupational health and safety policy. However, the quality improvement of workforce has
been neglected. Ergonomic workforce management strategy is a different concept than
Occupational Health and Safety that ensures the improvement of the psychological and
physical wellbeing (Harvey, Stanton and Young 2014). Ergonomics has the very special
ability to reduce the presenteeism and absenteeism problems as well. I hope that finding a
proper adaptation technique can increase my ability to apply this in my professional life.

5RESEARCH METHODS FOR MANAGERS PORTFOLIO
References:
Doppelt, B., 2017. Leading change toward sustainability: A change-management guide for
business, government and civil society. Routledge.
Ehnert, I., Harry, W. and Zink, K.J., 2013. Sustainability and Human Resource Management-
Developing Sustainable Business Organizations.
Harvey, C., Stanton, N.A.D. and Young, M.S., 2014. Guide to methodology in ergonomics:
Designing for human use. CRC Press.
Isley, S.C., Lempert, R.J., Popper, S.W. and Vardavas, R., 2013. An evolutionary model of
industry transformation and the political sustainability of emission control policies.
Lange-Morales, K., Thatcher, A. and García-Acosta, G., 2014. Towards a sustainable world
through human factors and ergonomics: it is all about values. Ergonomics, 57(11), pp.1603-
1615.
Ryan, D., 2016. Understanding digital marketing: marketing strategies for engaging the
digital generation. Kogan Page Publishers.
Tsimonis, G. and Dimitriadis, S., 2014. Brand strategies in social media. Marketing
Intelligence & Planning, 32(3), pp.328-344.