Management Research Methods: Customer Satisfaction in Online Shopping

This report delves into the research methodologies employed to assess customer satisfaction in the realm of online shopping. It details the data collection process, which incorporates both primary and secondary research methods, with a focus on questionnaire-based surveys distributed to 29 customers with online shopping experience. The instrument design, data analysis techniques (primarily statistical methods using MS-Excel for data tabulation and graphical representation), and sampling methods (random sampling) are thoroughly explained. Ethical considerations, such as maintaining participant confidentiality and obtaining prior consent, are also addressed. The findings, presented through tables and charts, reveal insights into customer demographics, shopping preferences (clothing and footwear), satisfaction levels, perceptions of after-sales services, and shopping frequency. The conclusion emphasizes the importance of trust in online shopping and recommends that companies prioritize customer satisfaction to foster long-term relationships. It also suggests expanding the sample size in future research for more comprehensive results. Desklib offers this report as a valuable resource for students studying business development, marketing, and research methodologies.