This research paper, prepared for a MGMT1101 assignment, provides a comprehensive analysis of McDonald's Corporation. It begins with an introduction to the company, including its customer base, mission, core values, and vision. The paper then delves into McDonald's corporate and business-level strategies, highlighting its approach to expansion, market positioning, and cost leadership. A detailed SWOT analysis is presented, identifying the company's strengths (brand recognition, worldwide distribution), weaknesses (service lapses, standardization issues), opportunities (expansion, bargaining power), and threats (health concerns, competition). The analysis incorporates environmental constraints on management, leadership approaches, and strategic planning processes. The paper concludes with recommendations for the company, particularly in addressing health-related concerns and labor wages. The report uses data from company websites and other relevant sources to evaluate McDonald's performance in the global food and beverage industry.