Kensington College: Research Project on Coca-Cola and Globalization

This research project investigates how globalization can drive business success, using Coca-Cola as a case study. The report begins with a literature review, exploring the importance, benefits, and barriers of globalization for organizations. It then outlines the methodology, including the research approach (positivism, deductive), strategy (systematic literature review and survey), and methods (quantitative). Data collection and analysis methods, including the use of questionnaires, pie charts, and frequency tables, are detailed. The report analyzes Coca-Cola's strategies to deal with the negative impacts of globalization, such as maintaining effective communication, adopting a systematic supply chain network, and providing training and development. Finally, the report concludes with recommendations and a personal reflective statement on the research methods used, alternative methods, and areas for further research.