Research Project Report: Primary, Secondary Research, and Analysis

This report details a research project exploring primary and secondary research methodologies, data analysis, and the interpretation of findings. The research incorporates various methods, including questionnaires and the review of books and journals, to gather and analyze data. The project focuses on talent management within the Hilton Hotel, examining employee perspectives on topics such as the length of employment, Hilton's concern for talent management, the practices used to manage talent, and the impact of talent management on employee performance and operational efficiency. The findings, derived from a survey of 30 respondents, are presented thematically, with interpretations of each theme. The report also reflects on the effectiveness of the research methods employed, considering costs, access to data, and ethical considerations.

Unit 18 - Research
Project

Table of Contents
P2 Primary and Secondary Research-.........................................................................................1
P3 Implementing primary and secondary research using suitable method-................................1
P4 Application of analytical too taken into consideration for analyzing finding and data of
research-......................................................................................................................................2
P5 Interpreting research outcome in appropriate manner- .........................................................2
P6 Reflection on the effectiveness of the Research Method.....................................................10
P7 Consider alternative research methodologies......................................................................12
REFRENCES.................................................................................................................................14

P2 Primary and Secondary Research-
There are different types of research method that could be taken into consider by
researcher for conducting research. Two type research methods are taken into consideration are
as follows-
 Primary Research- Primary research is includes collection of fresh and current data
which can include data for peculiar subject that is gathered for first time, then this
research is prime one. New and original data are being collected through primary
research. It implies 'first and foremost' or when it must be linked to the research which
state that depth exploration of data could be done researcher through communicating with
individual.
Advantages and Disadvantage: The raw data has been collected by the researcher. Data's are
specific as per the needs and requirement of project. It had particular process involved in it. It
can cost high but it had more reliable data and information which is helpful in conducting the
research effectively. This research is much time-consuming as it includes face-to-face contact
among their consumers. For getting best research the researcher will be needing skills for market
research. Attracting the wide range of consumer for survey, questionnaire is much challenging.
 Secondary Research- It is the method of research which involve usage of data, that is
gathered by primary research (Bøe, Hognestad and Waniganayake, 2017). The major
difference among both of them is that they rely on fact whether research is to be
conducted previously or not. This includes interpretation, analysis and summarization of
the primary research. The data is gathered through readily available source. The data of
researcher's choice is being selected.
Advantages and Disadvantage: The information which is gathered are interpreted and analyzed
before by someone else. It cost very low and less time-consuming. The data's which are being
collected may or may not be as per the researchers need and requirements. Analyzation of
secondary data is tricky as researcher is not aware of what is being involved in primary
reaseaerch. It could be risky for having a critical decisions in business that can be launching of
new product.
P3 Implementing primary and secondary research using suitable method-
1

Cost-
For conducting these research it will be required costing for several methods that can be
used by £5,000. There are many costing which will be furthered beard by researcher while
conducting the research.
Access-
The data and information which is collected by the researcher are authorized and
authentic web sties (Snyder, 2019). No fake website or sources are utilized for collecting the data
of research. The websites which officially published the data on their website and which is
appropriate to their consent are being used for conducting this research.
Ethical issues-
Research has been conducted by considering the ethics in it. No one of the respondent are
pressure and forced for having a particular consent on such. The all authorized and authentic data
have bee used for conducting the research further. The anonymity and confidentiality have been
managed while taking research further. While carrying forward research privacy of individual
and respondent is being managed (Lourie and Rata, 2017). The respondent who had been
involved in research are informed to them as for what consent this research had been conducted
and where will be the collected information being used further.
P4 Application of analytical too taken into consideration for analyzing finding and data of
research-
For conducting this research the research can use various methods for primary & secondary
research. It is helpful for them in effectively conducting the research.
In Primary Research Questionnaire has been collected for further proceeding this
research. It is very helpful for having a view of individual what they feel about the consent.
Questionnaire state the fact what is being optimized by several numbers of individual. The
research have been carried forward on the basis of 30 respondents.
In Secondary Research Books and Journals have been taken into consideration for
collecting the data and facts of research(Basias and Pollalis, 2018). The already prepared data
and information published in books are further utilized which are useful in the effective research.
This takes less time and reviewed by someone else.
P5 Interpreting research outcome in appropriate manner-
Theme 1: How long you are working in Hilton hotel
2

10
7
8
Between 2-3 year
Between 3-5 year
More than 5 year
 Less than 1 year 9
 Between 2-3 year 10
 Between 3-5 year 7
 More than 5 year 8
Interpretation:
It can be interpreted that out of 30 respondent 9 of them state that they had worked with
Hilton Hotel for less than one year. 10 of them had said that they have been working with hotel
among 2-3 years and 7 of them are working from 3-5 years. And further 8 of the respondent had
said that they had been working with hotel for more than 5 years. Further it can assume that the
Hilton hotel is following the appropriate manner of talent management, but they still need it to
enhance and improve further so that they cab retain their employees for long term.
Theme 2: Hilton is concern about talent management.
3

17
13
Yes
No
 Yes 17
 No 13
Interpretation:
It could be interpreted that from total 30 respondent 17 had stated yes that Hilton is
concern about the talent management. Whereas 13 respondent had told that they are not obsessed
with talent management across hotel. From the above research it could be interpreted that talent
management is managed by them significantly and this is helpful for them to retain their
employees for long term and let them to productively work for the betterment of hotel. They
further need to enhance and improve more strategies and policies for managing and controlling
various measures for it.
Theme 3: Practice uses by Hilton to manage talent
4

10
4
12
4
Continuous improvement
Performance management
Job description at the time of
recruitment
Collaborative coach evolve
 Continuous improvement 10
 Performance management 4
 Job description at the time of
recruitment
12
 Collaborative coach evolve 4
Interpretation:
It can be stated from above table that out of 30 respondent 10 agreed that continuous
improvement is utilized by Hilton Hotel and 4 from them agreed that performance management
is used by them for further to manage talent at hotel. 12 respondent had stated that with the help
of job description at time of the recruitment they manage the talent if their hotel effectively and 4
agreed that collaborative coach evolved by them for managing talent. So it can be stated that
Hilton Hotel uses the job description at the time of recruitment and manage the talent with the
help of such, so they need to improve it and further implement the talent management across
their operations also so that employees keep on motivated by company.
5

Theme 4: Talent Management can help firm in raising employee’s performance
12
10
5
3
Strong agree
Agree
Disagree
Strong disagree
 Strong agree 12
 Agree 10
 Disagree 5
 Strong disagree 3
Interpretation:
It can be interpreted that out of total 30 respondent 12 of them strongly agreed and 10 of
them agreed that talent management is very essential for a company. The 5 of respondent had
disagreed and 3 of them are strongly disagreed that it is not helpful for organization to motivate
and encourage their employees so that their performance could be enhanced. Talent management
helps the companies to motivate their employee in such a way that they could work productively
for the betterment of company and thus employee turnover can also raise by managing the talent
among organization. So each and every to raise their employees productively need to have talent
management across their company so that they can gain their objective effectively.
Theme 5: Managing talent can help business in raising operational efficiency
6

15
10
5
Yes
No
Not sure
 Yes 15
 No 10
 Not sure 5
Interpretation:
It can be stated that out of total respondent 15 of them had responded that managing
talent is helpful for business but among 10 of them had state that no it is not useful for business
to manage the talent and 5 respondent are not sure about this concern. From the above table it
can assume that the management of talent is helpful for companies and business for raising the
operational efficiency. If the efficiency of company has been enhanced then the profit and
productivity of their employees will also be enhanced. Companies can gain huge success by
raising their efficiencies in various departments.
Theme 6: Leaders can help in managing employee skill well
7

12
10
8
To great extent
To some extent
No
 To great extent 12
 To some extent 10
 No 8
Interpretation:
It can be interpreted that out of 30 respondent 12 of them has agreed to great extent and
10 of them to some extent that leaders are helpful for managing employees. The 8 respondent
had stated that leaders are not helpful for managing employees skills. The skills of employees
could be managed to a great extent by the leaders and encourage them to enhance their skills and
knowledge further. Management of employees skills are also necessary so that employees can
manage their skills and motivate themselves and learn new skills so that they could have further
improvement in their performance. Further their productivity can also be enhanced.
Theme 7: The best practice of talent management
8

12
8
4
6
Continuous improvement
Performance management
Job description at the time of
recruitment
Collaborative coach evolve
 Continuous improvement 12
 Performance management 8
 Job description at the time of
recruitment
4
 Collaborative coach evolve 6
Interpretation:
It can be interpreted from the above table that the best practices of talent management
includes continuous improvement for which 12 of the respondent agreed and for performance
management 8 respondent had agreed to that. Whereas 4 of the respondent agreed that job
description at time of recruitment is appropriate and 6 out of 30 had said that collaborative coach
evolve is best practice. It can be assumed that the continuous improvement and performance
management are best practices which can be used by company to have appropriate talent
management into the organization. This is helpful for company to retain their employees for long
term. They can motivate and enhance employees so that they can work for the betterment of
company as whole.
Theme 8: Benefit of using Continuous improvement practice to business
9

8
9
8
5
Enhance productivity
Make employees loyal
Employee retention
Other
 Enhance productivity 8
 Make employees loyal 9
 Employee retention 8
 Other 5
Interpretation:
It can be interpreted that out of 30 respondent 8 respondent had stated that the continuous
improvement into the business practice enhances the productivity. Whereas 9 out of them agreed
that it is helpful in making loyal employees for the company so that they can work for the growth
and development of company. 8 of the respondent had stated that the employee's retention has
been done through contiguous improvement. And further 5 of the respondent had said that the
other benefits can be accessed by using the continuous improvement into the business. So finally
it can be concluded that the company can have many benefits of using this practices into their
company. They can increase productivity, loyal consumer base can be developed, and thus
further employee can also be retained with company for long term. Overall it is beneficial for
company to gain huge revenue and profit further.
P6 Reflection on the effectiveness of the Research Method
In this report I have undertaken research in Hilton Hotel related to Talent Management
which aims at hiring, retaining and developing most efficient employees available in job market.
For the purpose of Research the method which have been used is Primary Research Method
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which includes research from questionnaire (Taherdoost, 2016). The objective of research are
like identification of relationship in talent management and operational efficiency in case of
Hilton Hotel. For this it was most important and valuable to undertake the research by using
primary method. The reason is that through this real views of people at Hilton Hotel can be
identified.
This research helped me to understand that it is very different to just reflect on the performance
of people in the organisation and analysing research for the same. Outcome of research can give
proper basis for decisions which are quantitative rather than qualitative and have rational data for
supporting decisions of the organisation related to talent management. The reflection on
performance considers process of research and gives basis for selection of research and related
decisions. On the other hand evaluation of research project and what arguments were made in
research and evidence and their credibility.
There are various merits of primary research method which is why I selected this method for my
research. Some merits are-
Primary research helps in addressing specific issue of the research. In this research in wanted to
identify the relationship in talent management and operational efficiency. In this I used
questionnaire as tool for the research and this enabled me to understand the relationship. After
research it was found that operational areas where people are more qualified and on areas where
talent management is more effective than others are performing better than others. These areas
are customer relationship and marketing areas whose performance is better than others.
Another merit of this research is that it allows to get proprietary information which means that
information involved in research have been availed from the same individual to whom the
information belongs (Taherdoost, 2017). This increase credibility of the information and
information also becomes more accurate.
Greater control over the Information is another merit of primary research. In this I was able to
control all the information and which is why I chose individual to whom I gave questionnaire
and collected information. In this I was able to exclude which are part of the research but whose
information is not as important as others and whose information is less important in context of
research. In this I excluded employees whose qualification is less and who are not permanent
employees of Hilton Hotel and are not included in talent management of the Hilton Hotel.
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After completion of research I also identified that there are some limitations which I had idea
about but did not consider before research. These are
Time Consuming, this is one disadvantage of primary research and this I had idea about but only
after completing research I had realised this limitation of the primary research. I found that it is
time consuming and this required me to develop questionnaire and later speak with all the people
who are part of my research. Complicated and most time consuming part of research was
explaining every individual who was sample of my research that what it is and why they have
been chosen as a sample in my research.
One potential pitfall I experienced in this research is that information which have been given by
sample individual if is different from actual behaviour and real information it could have affected
and reduced the quality of complete research.
P7 Consider alternative research methodologies
Primary research methods was used for this research and in this method included was
Questionnaire. There are various benefits of this method but there are other methods which can
be used for this research are-
Survey- This is an effective method which can be used for research in this data is collected from
large size of people who are related with research and data is collected through telephone and
interviews (Speklé and Widener, 2018). This is effective technique but does not seem suitable for
the purpose of this research. This because in this research sample populations requires a certain
level of educations and intelligence another is that research is limited to Hilton Hotel and its
talent management practices. This method of research has a benefit that it gets information from
only those people who are willing to participate and this saves the quality of information.
Researcher needs to be very focused while designing questions for the survey otherwise quality
of the survey can be reduces or all the efforts of survey can become meaningless.
Interview- This methodology includes that individuals are interviewed to collect the information
required for the purpose of research. This could have been very effective in this case. But in this
researcher have to take time from the people who are being interviewed and people may not
agree for that. Another drawback is that when personally interviewed people may not open up to
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share information (Kenno, McCracken and Salterio, 2017). In case researcher interview expert
of the subject and field in this case the quality of the information can be of very high quality. But
the benefits which includes that researcher can collect more qualitative data as personal
interview allows for question answer and in this all the doubts can be cleared by individual
which improves quality of the research.
Observation- This involves that people who are sample population for research are observed by
the researcher. This allows researcher to analyse and evaluate various actions taken by the
population and in this case employees and their performance are observed by researcher and on
the basis of their understanding they draw the result of the research and their finding and
conclusion. This is effective as people are observed without their knowledge and in such
situation they will not hide anything. Using this method can have a drawback as well. In this if
understanding of researcher is not well for the sample's behaviour and performance than the
result of research will be in accurate. Assumptions of the researcher can be a drawback for the
effectiveness of the research.
These were Primary research methodologies but there are methodologies which are part of
secondary research which are-
Case Studies- Case Studies provide realistic and assumed information over a topic and provides
a background for the information and later people are required to analyse the case study and
draw conclusion on the basis of individual expertise and experience. This is an effective
methodology for secondary research. There are various benefits of using this method for research
like it is cost and time saving (Van Willigen, 2019). This allows researcher to draw conclusion
on the basis of their expertise. But there are some disadvantages are there which are that it does
not provide any specific focus and the area of consideration are wide and in such case
assumptions of researcher can affect the quality of research.
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REFRENCES
Books and Journals
Basias, N. and Pollalis, Y., 2018. Quantitative and qualitative research in business & technology:
Justifying a suitable research methodology. Review of Integrative Business and
Economics Research. 7. pp.91-105.
Bøe, M., Hognestad, K. and Waniganayake, M., 2017. Qualitative shadowing as a research
methodology for exploring early childhood leadership in practice. Educational
Management Administration & Leadership. 45(4). pp.605-620.
Kenno, S.A., McCracken, S.A. and Salterio, S.E., 2017. Financial reporting interview-based
research: A field research primer with an illustrative example. Behavioral Research in
Accounting. 29(1). pp.77-102.
Lourie, M. and Rata, E., 2017. Using a realist research methodology in policy analysis.
Educational Philosophy and Theory. 49(1). pp.17-30.
Schuh, G. and Woelk, S., 2017, July. Design framework of an ecosystem for network-based
innovation: Conceptual Research Methodology. In 2017 Portland International
Conference on Management of Engineering and Technology (PICMET). (pp. 1-11).
IEEE.
Snyder, H., 2019. Literature review as a research methodology: An overview and guidelines.
Journal of Business Research. 104. pp.333-339.
Speklé, R.F. and Widener, S.K., 2018. Challenging issues in survey research: Discussion and
suggestions. Journal of Management Accounting Research. 30(2). pp.3-21.
Taherdoost, H., 2016. Validity and reliability of the research instrument; how to test the
validation of a questionnaire/survey in a research. How to Test the Validation of a
Questionnaire/Survey in a Research. (August 10, 2016).
Taherdoost, H., 2017. Measurement and Scaling Techniques in Research Methodology;
Survey/Questionnaire Development. International Journal of Academic Research in
Management. 6(1). pp.1-5.
Van Willigen, J. ed., 2019. Making our research useful: Case studies in the utilization of
anthropological knowledge. Routledge.
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Appendix
Questionnaire
Since how long you are working in Hilton hotel
 Less than 1 year
 Between 2-3 year
 Between 3-5 year
 More than 5 year
Does Hilton is concern about talent management?
 Yes
 No
What practice uses by Hilton to manage talent?
 Continuous improvement
 Performance management
 Job description at the time of recruitment
 Collaborative coach evolve
Do you agree that.. can help firm in raising employee’s performance
 Strong agree
 Agree
 Disagree
 Strong disagree
Do you think that managing talent can help business in raising operational efficiency?
 Yes
 No
 Not sure
To what extent leaders can help in managing employee skill well?
 To great extent
 To some extent
 No
15

What is the best practice of talent management?
 Continuous improvement
 Performance management
 Job description at the time of recruitment
 Collaborative coach evolve
What is the benefit of using Continuous improvement practice to business?
 Enhance productivity
 Make employees loyal
 Employee retention
 Other
16