Research Proposal: Line Managers & Employee Development in Aviva

This research proposal investigates the role of line managers and leaders in employee development within Aviva, a British multinational insurance company. The study aims to analyze the impact of talent management strategies on employee growth, particularly in the context of challenges posed by events such as the COVID-19 pandemic. The research objectives include understanding talent management's role in the insurance sector, determining the influence of leaders and line managers on employee performance, identifying challenges faced in implementing talent management strategies, and recommending improvements for employee development post-COVID-19. The methodology involves a positivism approach with deductive reasoning, utilizing both primary (questionnaires) and secondary data collection methods. Ethical considerations are addressed to ensure responsible research practices, and the analysis focuses on providing insights for Aviva to enhance its employee development programs and overall organizational effectiveness.

Research Proposal on
“The role of line managers and leaders in
employee development in Aviva
organisation”.

Table of Contents
PROJECT PROPOSAL FORM.................................................................................................3
Section One: Title, aims, objectives ......................................................................................3
Section Two: Reasons for choosing this project....................................................................4
Section Three: Precedents and sources..................................................................................4
Section Four: Activities and timescales.................................................................................7
References..................................................................................................................................8
RESEARCH ETHICS APPROVAL FORM............................................................................10
Section One: Basic details....................................................................................................10
Section Two: Project summary............................................................................................10
Section Three: Participants...................................................................................................10
Section Four: Data storage and security...............................................................................12
Section Five: Ethical issues..................................................................................................13
Section Six: Declaration.......................................................................................................14

PROJECT PROPOSAL FORM
Student Name
ID Number
Centre Name
Tutor
Proposed Title The role of line managers and leaders in employee
development in Aviva organisation.
Section One: Title, aims, objectives
Introduction
The need of talent management within the
organisation is very important and it will be
helpful in recognising the developed talent
management. It will be helpful in make positive
impact and their employee’s productivity
through the future growth and changes over
the period of time. It will be helpful for the
growth and management of the leader to
analysis the talent management and make
some high quality employee and effective
development through the major changes and
growth. It will be related to make some major
growth and achievement process within the
society (Bao, 2020). That will be related to the
use of talent management resources and it
would be helpful for the growth to society. The
need of the talent management are basically
related to effective growth over the period of
time.
Background of the study
This report is based on the research proposal
where, the chosen company Aviva, a British
multinational insurance company which are
situated in London. They are serving more
than 33 million customer across the 16 major
countries. This is why it is important for their
leader and line manager to work and assign
the task as effectively as possible. Further all
of these will be helpful in managing employee,
especially after facing the major outbreak of
covid-19 (Cai and et.al., 2020). The need of
analysis and conduct the research is basically
related to the growth and progress of the
employee development within the organisation.

All of these are related to major growth to work
and make progress to analysis the concept.
Title
“The role of line managers and leaders in
employee development in Aviva company. “
Project aims and objectives
Aim: To analysis the role of line manager
within the company for the growth of
employee’s development with effective talent
management strategies. A case study on
Aviva.
Objective:
 To understand the role of talent
management within the chosen industry
sector.
 To determine the role of leader and line
manager for the growth of employee’s
performance within the chosen
company.
 To identifying the major challenges face
by the leader and manager while
working on the growth of effective talent
management strategies.
 To identifying the major
recommendation for the chosen
company and their employee
development after facing covid-19.
Questions:
 What is the meaning and role of talent
management within the insurance
sector?
 What are the major role for the growth
of leader and manager to increase
employee’s performance?
 Which major challenges are face by the
company while implementing research
strategies?
 What are the major issues and
recommendation for the growth of their
employee after covid-19?
Section Two: Reasons for choosing this project
Limitation of the study
While conducting the research, we are not able
to make a contact of all the leaders and the
staff. Further some major issues are still not
identifying for the growth of this research,
which will be related and needed to be find out
in future.
Reasons for choosing the project

The main reason for choosing effective
research methodology and complete the topic
of talent management is to evaluate and
analysis the role of talented people within an
organisation. It is important for the company to
work and analysis as per the major growth and
achievement process that must be related to
essential success and major growth (Chi and
Chen, 2020). It will be helpful in analysing the
role of leaders to the growth of employee
development within the insurance sector in UK
market. After facing the major pandemic the
growth of insurance are decline and to
overcome the situation tis research is
conducted.
Section Three: Precedents and sources
Literature review
To understand the role of talent management
in the Aviva
As per the view point of catlin and et.al.,
(2021); talent management is one of the
essential tool to work and make effective
strategies within the company. Within the
insurance company, many of the liabilities are
face by the organisation due to covid1-9. So it
will be beneficial for the major growth and
progress within the time frame. All is needed
and helpful for high experience and high
quality to interface such those from amazon,
Google and make baseline for all digital
interaction. All of these are basically related to
work and manage, more measurable and less
measurable. The different aspect, internet of
things which are related to involved to peace
for processing increase for different magnitude
(Transforming the talent model in the insurance
industry, 2021). There are different workplace,
technological increase 55% for the growth of
2030. While the basic need of cognitive skills
that decline to make effective growth for the
major growth. The talent management to work
and manage develop for social and emotional
skills to develop the growth. Knowledge, skills,
abilities and experience. Different skill and
reskilling major to work as important to improve
the growth attracting new and improving new
talent. All of these are helpful in assigning
major success and opportunities within the

society and work diverse companies to perform
better. It will be related to increasing diversity
within insurance company to make urgent
priority (Understanding the Basics: What Is
Talent Management?, 2021).
To determine the role of leader and line
manager for the growth of employee’s
performance within Aviva.
According to Paul, (2020); the need of line
manager, for the growth to functional area for
line to business. It will be related to line
manager, for the responsible for managing to
work and manage to ensure successful
execution of organisational goals and strategy.
Which are needed to be work and assign to
deviation to make places to assigning line
manager posse and process and make
possess leadership. With the help of line
manager, bottleneck and carry out course
corruption in the event of deviation (Costantini
and Seccareccia, 2020). It has the different
listening strategy, grievance handling and
delegation. It will be related to different sector
ensuring and make major quality standard are
maintained at expected level. Proactive
sustaining is spread for the throughout when
major companies, proactive manager
employees. In line manager and employee is
very important, line manager to mood of team
to work and manage effective growth (Who are
Line Managers? What is Their Role in Employee
Management?, 2021). Further responsibilities,
attract and make talent for market place,
closing all job responsibilities. Communicate
with team effectively and create successful
working relationship. With the help of attracting
80%, dramatically when manager to found for
spending time. Little weird for the growth of
work, sense of family, to make sure for
employee for lean management to work and
manage motivate. Inspire them and make sure
downsizing engage employee to make some
absolute to produce result.
To identifying the major challenges face by the
leader and manager while working on the
growth of effective talent management
strategies in Aviva.
As per the view point of Andre, (2020); there
are different passion and challenges which are
face by the leader of the company. As all of the

issue are face by the front line manager which
are essential and needed to be make sure for
high working and freeing abilities within the
team work. All are needed to be work and
manager as per the society to influence the
changing management and need (6
CHALLENGES OF TALENT MANAGEMENT,
2021). The very first challenge which are five
by the insurance company is to find an
effective and encouraging passion, offering
impressive salary and make a choice in
between right recruiter. All of these are able to
work and manage the activities which are
related to different challenges and growth
(Tran and Spears, 2020). All are related to the
major leader and manager of the company for
work and manage as per the growth of the
effective management strategies (How
Recruiters Can Help Solve Talent
Management Challenges, 2021).
To identifying the major recommendation for
the chosen company and their employee
development after facing covid-19 in Aviva.
As per the research and analysis of Gigauri,
(2020); the economic effect of the covid-19,
there are some major changes which are
related make digital platform, for the growth of
the companies. It will be related to some major
recommendation which are needed to be work
and manage as per the growing need and
completion of the society (Influence of Covid-19
Crisis on Human Resource Management and
Companies’ Response: The Expert Study, 2020). It
will be related to make sure for working with
the major abilities to assign the task and make
sure for adopting different challenges over the
period of time. Further the more changes are
needed to be make sure to analysis different
aspect and growth of the employee and their
companies as well.
Research methodology
With the help of research methodology, aim,
objective become more clear and tell the
others about the process and method of
research which have been used by the
researcher. While conducting research
methodology, it has been analysis that the
company to work and manage the source as
per the growing demand and analysis to make
some essential factor for approaching long

term impact over the society due to growth and
achievement within the growth of company.
Research philosophise: there are mainly
three type of research philosophises that will
include positivism, realism and interpretation.
Whereas realism is based on the real truth and
interpretation is based on the deep
understanding and different writing concept.
Here the researcher, used positivism approach
as this will be helpful in outcome the objective
in some positive way.
Research approaches: two main approaches,
deductive and inductive, inductive approach is
used for make some new research and
development (Essen, 2020). Whereas
deductive is used and completed on the basis
of known theories. It is based on the valid
arguments, so researcher used this approach
for completing the project.
Data collection: here, primary and secondary
method of data collection method, as the
researcher used both method of collection.
Primary source include the questionnaire and
based on the researcher own planning.
Whereas, for secondary the researcher collect
data through online articles, publication house,
books and many previous thesis. Using
approach is quantitative method which are
mainly related to questionnaire method with 50
sample size of employees and the manager of
the chosen company.
Ethical issues
There are different ways and ethical
consideration which are needed to be analysis
throughout the research and make some
effective growth over the period of time
(Yoshida, 2021). While collecting respondent, it
is compulsory to collect questionnaire
respondent form above 18 yrs. old. With the
help of reference list, similarity index, and
some other going concern facilities are
basically related to the major growth within the
society. All of these are related to effective
growth and opportunities in order to complete
the research proposal with the state of ethical
consideration.
Research analysis
All of the above research analysis are related
to major growth for working under the different
aspect and growth for the achievement of

company. With the help of this research
methodology, the company and their manager
are line up with the statement which are
essential for work and manage the society to
essential growth and process within the society
(Howell, 2020). This research will be helpful in
collecting and analysing the main role within
the society which are effective for the growth of
future development within the company and
their essential form. This research will be
effective to memorise the role and growth of
the company and their employees within the
management to retain more and more talent
resources for work in the market. This can be
related to major growth and achievement
process of the company within market. It will
be helpful in managing and growing the need
and demand for work in deciding facilities to
analysis the growth over the period of time. All
of the activities to manage and sources as per
the deciding growth to work over the period to
analysis the view of talent management.
Finding and recommendation
Some of the major research finding are
basically related to the activities and role of the
talent management. It will be related to
essential success and major growth over the
period of time. It can be analysis through major
recommendation which are needed to be
follow by the company and the list of effective
font line manager and leader (Martinez, 2021).
The need to work in the insurance sector is
very effective and needed to be more
motivated throughout the work. All of these are
helpful in managing growth and demand as per
the society. As it will be related to effective
growth over the period of time.
Some of the major recommendation for Aviva
insurances company and their manager are
related to be more effective and growth to work
on the society (Okechukwu, 2020). All of these
are basically related to major success and use
motivational sector. It will be related to major
growth and make protective growth.
Further the manager are able to work and
analysis on the basis of right and useful talent
management strategies to analysis over the
period of time.

Section Four: Activities and timescales
Activities to be carried out during the project How long this will take?
Development and analysis of ideas 2 days
Writing proposal & ethics form 15 days
Writing literature review 25 days
Writing methodology 30 days
Data collection and analysis 25 days
Writing Discussion and conclusion 15 days

Milestone one:
Milestone one target date (set by tutor):
Milestone two:
Milestone two target date (set by tutor):
References
Books and Journals
Bao, H., 2020. Job Satisfaction, Firm Performance and CSR. Firm Performance and
CSR (April 24, 2020).
Cai, M. and et.al., 2020. Government debt, land financing and distributive justice in
China. Urban Studies, p.0042098020938523.
Chi, W. and Chen, Y., 2020. Employee satisfaction and the cost of corporate
borrowing. Finance Research Letters, p.101666.
Costantini, O. and Seccareccia, M., 2020. Income distribution, household debt and
growth in modern financialized economies. Journal of Economic
Issues, 54(2), pp.444-453.
Essen, L., 2020. The Aspects of Leadership Development in the Digital Economy.
In Improving Business Performance Through Innovation in the Digital
Economy (pp. 144-155). IGI Global.
Howell, C., 2020. Rethinking the role of the state in employment relations for a
neoliberal era. ILR Review, p.0019793920904663.
Martinez, T., 2021. The Human Marketplace: Examination of Private Employment
Agencies. Routledge.
Okechukwu, N., 2020. Leadership Antecedents in Employee Empowerment Among
Nigerian Public Organizations (Doctoral dissertation, University of Phoenix).
Tran, D.Q. and Spears, L.C., 2020. Servant-Leadership and Community: Humanistic
Perspectives from Pope John XXIII and Robert K. Greenleaf. Humanistic
Management Journal, 5(1), pp.117-131.
Yoshida, M., 2021. The Indebted and Silent Worker: Paternalistic Labor
Management in Foreign Labor Policy in Japan. Critical Sociology, 47(1),
pp.73-89.
Online

6 CHALLENGES OF TALENT MANAGEMENT, 2021. [Online]. Available through:
https://babington.co.uk/blog/leadership-management/6-challenges-of-talent-
management/.
Influence of Covid-19 Crisis on Human Resource Management and Companies’
Response: The Expert Study, 2020. [Online]. Available through: <
https://researchleap.com/influence-covid-19-crisis-human-resource-
management-companies-response-expert-study/>.
Transforming the talent model in the insurance industry, 2021. [Online]. Available
through: https://www.mckinsey.com/industries/financial-services/our-
insights/transforming-the-talent-model-in-the-insurance-industry.
Who are Line Managers? What is Their Role in Employee Management?, 2021.
[Online]. Available through: https://www.emptrust.com/blog/the-role-of-line-
managers-in-employee-management.
How Recruiters Can Help Solve Talent Management Challenges, 2021. [Online].
Available through:
https://www.topechelon.com/blog/recruiting-software-solutions/talent-management-
challenges-issues-problems/.
Understanding the Basics: What Is Talent Management?, 2021. [Online]. Available
through: < https://blog.workday.com/en-us/2020/understanding-basics-what-is-talent-
management.html>.