This research proposal examines the impact of digitization on sales and business performance within the retail sector, using Marks and Spencer as a case study. The proposal outlines research objectives, including defining digitization terminology, identifying platforms to enhance business performance, and analyzing the relationship between digital technology and sales. It details the research approach, including primary and secondary data collection methods, and specifies the use of an inductive approach. The proposal also includes a research ethics approval form, addressing participant recruitment, consent, data storage, and potential ethical concerns such as informed consent, confidentiality, and data security. The student aims to assess the significance of digitization in enhancing product and service sales within the retail industry.