Research Proposal: Social Media Marketing in UK Businesses (BM631)

This research proposal explores the impact of social media marketing strategies on small and large businesses in the UK, with a case study on Southern Business Technologies Ltd. It aims to analyze how these strategies affect sales and productivity. The proposal includes a detailed rationale, research aim, objectives, and questions. The methodology employs a deductive approach with a quantitative research design, utilizing surveys and questionnaires for primary data collection, and online journals and pre-conducted research for secondary data. The proposal outlines the participant selection (30 employees) and addresses validity, reliability, and data analysis methods, including the use of tables, charts, and comparisons to pre-existing research. The research seeks to identify challenges and opportunities in implementing effective social media marketing strategies to improve customer base, production, and sales volume.