Research Proposal: Photography Assistance in Theme Parks

This research proposal investigates the potential of training theme park staff to assist visitors with photography, aiming to explore co-creation opportunities. The study will examine how this assistance can enhance marketing and public relations efforts, potentially leading to increased visitor engagement and revenue generation. The proposal outlines the rationale for the research, emphasizing the increasing popularity of photography in theme parks and the potential for staff to improve photo quality and promote the parks through social media. The research will address specific aims and objectives, including identifying co-creation opportunities, the required time frame for implementation, and the feasibility of the idea. It will also pose research questions and hypotheses, along with a literature review covering relevant themes like staff roles, current photography practices, co-creation prospects, and staff training. The research design will detail measurable concepts, data collection and analysis methods, and potential weaknesses. The proposal concludes by emphasizing the importance of the research in helping theme parks develop sustainable business strategies and gain a competitive advantage in the market.