This research proposal, designed for the Introduction to Research Methods module (4FBS1352), investigates Uber's disruptive influence on the London taxi industry. The proposal outlines a comprehensive plan, including a project title, background, research aims, and methodology, addressing the company's business model, financial revenue streams, and the implications of gig economies, particularly zero-hour contracts. It requires a business report format with a front page, table of contents, and page numbers, incorporating sections for introduction, objectives, methodology (primary and secondary), timescale, challenges, limitations, references, and appendices, including a Gantt chart. The proposal emphasizes SMART objectives, identification of principal activities, and the inclusion of a primary research example. Students are expected to demonstrate theoretical understanding, use Harvard referencing, and adhere to a 1200-word limit (+/-10%), ensuring all sections are thoroughly addressed and properly referenced with a minimum of ten academic sources. Although primary research is specified, students are not required to conduct any actual primary research for this module. The assessment criteria focus on structure, activity description, SMART objectives, Gantt chart content, challenges, limitations, and Harvard referencing, each contributing to the overall mark. The grading scheme assesses the quality of the proposal based on the HBS grading criteria.
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