Research Skills 2 Report: Tesco's Retail Market Analysis and Strategy

This report provides a comprehensive analysis of Tesco's business strategies, focusing on the application of research skills and the social cognitive theory within the retail market. The introduction defines research skills as crucial for gathering and presenting relevant information to drive business development, highlighting their importance for companies like Tesco in adapting to market demands and gaining a competitive advantage. The main body of the report delves into the social cognitive theory, explaining how it influences individual experiences, behaviors, and environmental factors. It examines the theory's components, such as self-control, observational learning, and reinforcement, and applies them to Tesco's strategies. The report discusses how Tesco aims to maintain sales levels and attract customers through changes like job cuts in metro stores and a focus on customer satisfaction. It analyzes employee and customer behaviors through the lens of reciprocal determinism, behavioral capabilities, and observational learning. The report also covers reinforcements and self-efficacy, emphasizing the importance of employee incentives and the impact of environmental consequences. The conclusion summarizes the key findings, reiterating the significance of research skills and the social cognitive theory in understanding customer behavior and achieving business goals. The report cites several academic sources to support its analysis.

RESERACH SKILLS 2
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
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INTRODUCTION
Research skills refer to a ability to locate, organise, search, collect and present the
information and data that is effective and relevant for a specific topic. It is very vital for the
employees that help the organisation to develop new the new products and services and also
reshaping the organisation by analysing the needs and wants of the customers and also the
demands of the markets so that changes can be done effectively within the industry. Developing
the excellent research skills helps in highlighting the companies within the marketplace for a
longer period of time. This report is based on the Tesco that is one of the leading supermarket
company in the UK. The organisation having more than 300000 employees within UK in also
more than 3400 stores. The main aim of developing this research is to changing the retail market
to gain the competitive advantage within the marketplace. The study undertakes the social
cognitive theory that helps in examine the behaviour of the person at a particular situation and
how to gain the high profits by completing the objectives.
MAIN BODY
Social cognitive theory refers to that determinant which helps in influencing the
individual experiences, actions of others, environmental factors on the single person and their
health behaviours. This model is very effective as it supports the instilling anticipation, self
efficacy by using the learning by observations and reinforcing the other negative behaviour to
implement the changes within behaviour. The social cognitive theory includes the several
components that are self control, behavioural control, observational learning, self control,
reinforcements, behavioural capabilities. This theory is very efficient to maintain the healthy
relationship and building exercise for enhancing the independence so that relations can be
developed (Boateng, et al. (2016). This theory helps the Tesco manager to targets the
profits and attracting the customers to maintain their loyalty within the company. Presently,
Tesco can highly focus on maintaining the sales level so that they will gain the competitive
advantage within the marketplace. In this manager of the organisation can cut the 4500 jobs in
their 153 high street Tesco Metro supermarkets (Cecco, 2019). The major aim of reducing the
jobs within their metro stores is to simplify the administrative tasks in all over their metro stores.
This changes can be done to focus on tailoring how the buyers can shops at the stores so that
firm will focus on satisfying them to the high level.
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This theory involves the reciprocal determinism, behavioural capabilities, observational
learning, reinforcement, expectation, self efficacy etc. This these terms helps in constructing the
development of changes within the behaviour of the people related to accepted the change within
organisation. In this Tesco manager can focus on attracting the customers and in this they can
cutting the many jobs in their metro stores and involves in the retailing stores so that customers
can shop very effectively and also become loyal for the company. In this they can focus on
implementing the changes by observing the behaviour of the individual employees. Behaviour of
an individual person is effectively examine by adopting the use of three aspects which are
personal, environmental and behavioural. In this manager can examine the individual employees
in concern of customers in this Tesco high authority can analyse that one staff member can think
that at big stores customers are creating mess and it is quite difficult to manage the store stock
every day. One employees states that they cannot rearrange the stores properly as don't care
about the customers thoughts and also confessed their bad behaviour with the customers. One
can highly focus on the female customer by helping them by offering the guidance related to
cloths and cosmetics so that they can attracted towards it .
In this reciprocal determinism is the core concept of the social cognitive theory as it
reflects the interaction between the person. In Terms of Tesco, manager can focus on
maintaining the interaction between the employees and customers as per the external social
concept and the behaviour. In this company can focus on the employees behaviour that they can
implement in their working. The second aspect is the behavioural capabilities in which actual
ability of the person is to be examine by using their knowledge and skills. For successfully
represent their behaviour a person must understand what they can do and in what manner they
can do. In this manager of the organisation can understand the behaviour of their customers as
they are highly tired at the time of shopping at the metro stores and to resolve it they can reduce
their employees and involves in the retail industry so that customers can enjoy their shopping for
this they can also analyse the behaviour of their employees so that changes can be done
effectively and efficiently. In this employees are disappointed from these types of changes and
encourage them manager can display the consequences of their behaviour which also affect the
environment in which they can live. As in this employees are not effectively attend the
transgender customers which negatively impact the society and environment to resolve this
issues company can encourage them by offering the good incentives so that they can attend all
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types of customers in equal manner which helps the firm to get the loyal customers and gain high
amount of profits. It is also helpful to gain the competitive advantage within the market place .
Further this report includes the observational learning in which everyone can observe the
behaviour of the others and reproduce their overall behaviour. In this the Tesco, due to the high
changes can be implemented working employees states that they can enjoy their job and also
enjoy the checkouts. In this management can encourage their employees by offering the health
support so that they can live their lives effectively and efficiently. It is sometimes hard at the
time of Christmas because customers are mainly emphasis on doing the shopping (Hockenbury,
Nolan, 2018).
Reinforcements refer to the internal and external response to individual person behaviour
so that they can accomplish the targets effectively and efficiently. In this employees are taking
the self initiative to attend the customers effectively so that they will retain for a longer period of
time. Within the company, employees of the Tesco can get the high experience from the previous
experience and expectations so that they can highly emphasis on the values that will reflects the
positive outcomes that are subjective to the individual. In this employees are dissatisfied with
the problems facing within the retailing sector and due to this they can reinforce to enhance their
career within this but at this time manager of Tesco can encourage them with monetary benefits
so that they work effectively and efficiently.
At last the social cognitive model includes the self efficacy tool that is reflected the
individual confidence that is changed due to the consequences present within the environment.
AS it helps in gaining the profits and also developing the satisfaction to the employees within
their company. The main purpose of implementing this theory within the Tesco is that it enhance
the interdependence within the individual person due to this healthy relationship between the
employees and company is to be maintained and firm will sustain for a longer period of time.
This theory helps in examine the three factors that are personal factor, environmental factor and
behaviour influence. All these helps in excepting the changes as per the situation occur and it
will be reflected the positive outcome within the Tesco organisation after implementing the
changes as it includes major consequences but at the end it helps in changing the behaviour of
the workers towards the customers by getting the higher encouragement from the company side
so that more sales can be enjoyed and due to this they will gain the competitive advantage so that
they can survive to more time period within the retailing industry (Bratton, 2016).
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CONCLUSION
From the above report it is concluded that research skill is very prominent to enhance the
knowledge related to the particular topic or subject. It includes the several aspects related to the
social cognitive theory so that behaviour of individual person can be easily identified. It
inculcates Tesco Company who focus on changing their retail outlets for satisfying the demands
of customers and gaining the high amount of profits. It inculcates the social cognitive theory that
is helpful to analysing the behaviour of the person in a particular situation. This essay helps in
acknowledging the knowledge so that task can be attain on timely basis by effectively understand
the beliefs, behaviour and attitudes.
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REFERENCES
Books and Journals
Boateng, H. et al. (2016) Assessing the determinants of internet banking adoption intentions: A
social cognitive theory perspective. Computers in Human Behavior, pp. 468–478.
Bratton, J., 2016. Introduction to work and organisational behaviour. 3rd ed. London: Palgrave
Cecco, L., 2019. Grocery store urges customers to rethink plastic with embarrassing bags. The
Guardian. https://www.theguardian.com/world/2019/jun/11/vancouver-east-west-
market-plastic-bags-shaming-customers Accessed 10 July 2019
Hockenbury, S. E., Nolan, S., 2018. Psychology. 8th ed. New York: Worth Publishers (p. 420
only)
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