Research Report: Social Media's Impact on Marketing Strategies

This report examines the multifaceted impact of social media on business operations, customer attraction, and market share. It delves into the advantages of social media channels, including their role in enhancing sales, brand awareness, and profitability. The report also investigates the effectiveness of social media in attracting a large number of customers and explores various social media methods. Furthermore, it addresses the competitive advantages that social media provides in a large market area and how social media tools can be used to increase market share and profitability. The report includes thematic analysis, and conclusions, with a focus on how businesses can leverage social media to achieve their marketing objectives, supported by references to academic literature.

RESEARCH PROJECT

Table of cover content
 Introduction
 Thematic analysis
 Conclusion
 References

INTRODUCTIONINTRODUCTIONINTRODUCTION
Social media determine as one of the most effective term in advanced
time so there are large number of people are mainly concern on
using social media which assist in increasing their skills and
abilities in proper manner.

Theme 1: Advantages of social media
channels to Austin Fraser
Yes No
0
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18
20
20
10
Column C

Theme 2: Advantages of social media
method in business operations
Increasing traffic
Enhancing sales and profitability
Increasing brand awareness
Promotion of products
0
2
4
6
8
10
12
6
12
4
8
Column C

Theme 3: Effectiveness of social media in
attracting large number of customers
Agree Disagree
0
5
10
15
20
25
25
5
Column C

Theme 4: Effective social media methods
Facebook Twitter Online portal Buffer
0
2
4
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8
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3
14
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Column C

Theme 5: Competitive advantages at large
market area
Agree Disagree
0
5
10
15
20
25
25
5
Column C

Theme 6: Social methods and tools are used for
increasing market share and profitability
Yes No
0
5
10
15
20
25 21
9
Column C

Theme 7: Social media uses in promoting
products and services
Agree Disagree
0
5
10
15
20
25 22
8
Column C

REFRENCES
Garrigos-Simon, F. J., and et. al., 2012. Social networks and Web 3.0: their
impact on the management and marketing of organizations. Management
Decision. 50(10). pp.1880-1890.
Wang, X., Yu, C. and Wei, Y., 2012. Social media peer communication and
impacts on purchase intentions: A consumer socialization framework.
Journal of interactive marketing. 26(4). pp.198-208.
Aral, S., Dellarocas, C. and Godes, D., 2013. Introduction to the special
issue—social media and business transformation: a framework for
research. Information Systems Research. 24(1). pp.3-13.

Thank You