University Research Project Proposal: Staff Retention Strategies

This research project proposal outlines a study on staff retention strategies within the hospitality sector, using Travelodge as a case study. The aim is to examine these strategies, with objectives including evaluating the importance of staff retention, identifying current strategies, determining factors affecting retention, and exploring the relationship between staff retention and performance. The project's rationale emphasizes the practical benefits for Travelodge and other hotels, as well as its contribution to existing literature by providing insights on various strategies. The theoretical framework integrates motivational theory, ERC's retention model, and the Zinger model. Data collection involves both secondary (journals, articles) and primary (questionnaires) sources, analyzed through thematic analysis. The study aims to provide valuable insights for hotels, helping them implement effective strategies to retain staff and improve performance, contributing to both industry practice and academic understanding. The proposal also highlights the importance of ethical considerations and the need for ethical clearance before conducting primary research.

Research Project Proposal Form
(Module 086: Research Project)
NOTE: THIS FORM MUST BE TYPED AND UPLOADED TO THE SUBMISSION POINT ON CANVAS
Student Details:
Family name/s:
First name/s:
email address:
Full Student ID Code:
Title of course:
Your Research Project Proposal:
What is your Aim?
The aim of your project can be summarised as what you are aiming to do. The aim will
direct you as a researcher and those that read your work. Please have only one aim
– and no more than one! A good aim rarely takes more than one or two lines to write.
One sentence should be sufficient. Further, do not use the terms ‘and’ or ‘also’ in the
aim as using these will almost always mean you have two or more aims.
Your AIM:
To examine strategies of staff retention in hospitality sector. A case study
on Travelodge.
Compiling your objectives
Objectives are sometimes called Milestones or Key Stages and these assist you to
achieve your aim. Most projects have between 3 or 4 objectives. Too many objectives
may indicate that your topic requires “narrowing down”. The objectives are not purely
about the process itself so it would be inappropriate to suggest an objective of “to
carry out a literature review”, more useful would be “…to ascertain the relationship
between x, y and z as detailed within the current literature.”
Before you start writing your objectives, think about what the key issues are within
your research topic and the overall question you are addressing in your research
project.
Examples of Objectives
 To critically evaluate…
 To identify…
 To determine…
 To explore the relationship between…
Your
Objectives:
1. To critically evaluate importance of staff retention
2. To identify strategies used in retention of staff in
Travelodge
3. To determine factors that affect staff retention
4. To explore relationship between staff retention and
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Hospitality with events management

Research Project Proposal Form
(Module 086: Research Project)
performance
Project Rationale:
The project rationale sets out why you are carrying out the research and why the
research is important, i.e. who will benefit from the research and how will your
research make a contribution to either the current literature or industry best practice
or a specific organisation or group of individuals.
Theoretical Framework
Please read your research project handbook and see examples available on Canvas.
Then complete your own theoretical framework below:
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RATIONALE:
THE MAIN PURPOSE OF DOING THIS RESEARCH IS IT WILL ENABLE IN FINDING OUT WHAT
STRATEGIES ARE BEING USED BY Travelodge IN RETAINING OF STAFF. SO, IT WILL GIVE
INSIGHT ON VARIOUS STRATEGIES USED AND HOW IT HAS BENEFITED. ALSO, IT WILL
IDENTIFY FACTORS THAT AFFECT ON STAFF RETENTION. BESIDES THAT, STUDY IS
IMPORTANT AS IT ENABLE IN DETERMINING RELATIONSHIP BETWEEN STAFF RETENTION
AND PERFORMANCE. MOREOVER, THE RESEARCH CAN BE USED BY OTHER HOTELS AS
WELL AND SAME STRATEGIES CAN BE USED BY THEM. ALSO, IT WILL CONTRIBUTE IN
LITERATURE REVIEW BY GIVING OPTIONS TO HOSPITALITY SECTOR ON USE OF
STRATEGIES AND HOW THEY CAN HANDLE AND MANAGE STAFF. IN THIS WAY, OTHER FIRMS
WILL BE ABLE TO GAIN COMPETITIVE ADVANTAGE AS WELL EASILY.
Importance of staff retention Strategies of staff retention
Factors affecting staff
retention
Relationship between staff
retention and performance
AIM
To examine strategies of
staff retention in hospitality
sector. A case study on
Travelodge.

Research Project Proposal Form
(Module 086: Research Project)
Topic Choice Matrix
Guidance:
You must complete a topic choice matrix (the outline is below and examples are on
Canvas) andsubmit this with your proposal. A good matrix indicates to your supervisor
that you have thought about the broader context and the approachwithin which your
research will take place.
What key terms/concepts will
youuse in your work:
Key terms- staff retention, performance
appraisal, culture, job security, bonus,
motivation, etc.
Concept – Relation between staff
retention and performance
What theory/models will be
applied in your work:
Theories used are – Motivational
theory,
Models used- ERC’s retention model,
Zinger model, integrated system for
retaining of employees.
What data or information will you
need to collect for your research?
Both secondary and primary data will
be collected for it. secondary data will
be gathered from journals, articles and
primary through questionnaire
What access will you need to
obtain to get your data?
The access to database where previous
articles and journals can be
downloaded.
Measurement - how will
youevaluate, judge, compare and
analyse your primary and/or
secondary data?
The primary data will be evaluated
through thematic analysis. In that
charts, graphs, tables, etc. will be used.
Contribution: to whom and why
will your research be of interest
(or of use)?
The study will contribute to other
hotels and companies operating in
hospitality sector to implement
strategies in order to retain staff. So,
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Research Project Proposal Form
(Module 086: Research Project)
this research is of interest as it
includes importance of staff retention
and factors which affect it as well.
Therefore, it gives insight on using
those strategies.
IN ALL DISSERTATIONS THAT USE PRIMARY RESEARCH, YOU
WILL NEED TO COMPLETE AND SUBMIT THE APPLICATION
FORETHICAL CLEARANCE FORM, AVAILABLE ON CANVAS. IF
YOU CARRY OUT PRIMARY RESEARCH BEFORE GAINING
ETHICAL CLEARANCE UCB WILL NOT BE ABLE TO ACCEPT
YOUR WORK FOR ASSESSMENT AND FURTHER ACTION MAY
HAVE TO BE TAKEN.
IN ALL CASES IT IS ESSENTIAL THAT YOU NOW READ THE
SECTION ‘RESEARCH AND ETHICS: GENERAL ETHICAL
CONCERNS’
IN YOUR RESEARCH PROJECT HANDBOOK AND ON CANVAS
(MODULE 086)
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