Pearson BTEC HND Business Research: Staff Training at ASDA

This research project examines the impact of staff training and development on customer satisfaction, using ASDA Ltd. as a case study. The research aims to determine the importance of staff training and its effects on consumer satisfaction. The project outlines research objectives including identifying the significance of staff training within ASDA, assessing the relationship between employee training and consumer satisfaction, analyzing ASDA's customer satisfaction measures, and evaluating strategies for maintaining a competitive advantage. Data analysis, conducted through thematic analysis, reveals that training is beneficial for organizational growth and success. The report explores various training methods used by ASDA, strategies for maintaining a competitive edge, the benefits of training and development, measures to achieve customer satisfaction, the influence of training on employees, and strategies for gaining customer attention. The conclusion emphasizes the importance of training for both individual and organizational growth, highlighting its role in enhancing employee performance and contributing to business success. The report includes references to support the findings.

Research Project

TABLE OF CONTENT
• Introduction
• Research Aim
• Research Objectives
• Data Analysis
• Conclusion
• References

INTRODUCTION
Training and development can be consist as an essential aspect of human
resource management and plays effective role in development and
success of business organisations. Employees training is effective in
improving the skills and knowledge of people so that employees are
able to perform organisational activities in appropriate manner.
Employees are considered as an integral part of an organisation as they
are answerable for all activities that are conducted by each business
enterprises in respect to gaining growth and achievement.

Research Aim
This can be described as an important part of research project, it is a
general statement which is concerning on the overall goal, ends and
intention of the project. It is a predetermined statement on which
whole activity of research is based on. Aim for this particular research
is To determine the importance of staff training or development and
its impact on consumer satisfaction. A case study on Asda Ltd.

Research Objectives
Some essential objectives of this particular research are described as below:
 To identify the importance of staff training within the working environment
of ASDA.
 To ascertain the relationship among employees training and consumer
satisfaction.
 To analyse the measures that are adopted by ASDA in order to attaining
customers satisfaction.
 To evaluate various ways by which ASDA can sustain competitive advantage
at market place.

Data Analysis
Data Analysis can be consist to be an essential part of research project
this helps in analysing the whole research in effective manner. This
provide a significant direction to the researcher to carry out he
whole work in right direction. In this section data and information
has to be analysed through thematic analysis. In this themes are
prepared on the basis of questions that are mentioned in the
questionnaire.

Theme 1: Training is beneficial for organisational
growth and success.
Q1) Does training is beneficial for organisational growth and
success?
Frequenc
y
Yes 36
No 4
36
4
Yes
No

Theme 2: There are various methods that are adopted
by ASDA as to enhancing performance of employees
at work place.
Q2) Which training methods are adopted by ASDA as to
enhancing performance of employees at work place?
Frequency
On the Job training 32
Off the Job training 8
32
8
On the Job training
Off the Job training

Theme 3: There are different ways by which ASDA
can sustain competitive edge at market place.
Q3) What are the ways by which ASDA can sustain competitive edge at market place? Frequency
Cost Leadership 16
Differentiation 8
Defensive Strategy 10
Alliance 6
16
8
10
6
Cost Leadership
Differentiation
Defensive Strategy
Alliance

Theme 4: Training and development is beneficial for
firms growth.
Q4) What are the benefits of training and development at work place? Frequency
Addressing Weaknesses 10
Improving employees performance 12
Consistency 8
Employees Satisfaction 10
10
12
8
10
Addressing Weaknesses
Improving employees performance
Consistency
Employees Satisfaction

Theme 5: There are different measures that adopted
by firm in order to achieving customers satisfaction.
Q5) What are the measures adopted by firm in order to achieving customers
satisfaction?
Frequency
Adoption of new technologies 8
Moving into marketing 12
Restoring brand warmth 9
Approach to AD spend 11
8
12
9
11
Adoption of new technologies
Moving into marketing
Restoring brand warmth
Approach to AD spend

Theme 6: Training and development has a huge
influence on employees.
Q6) What are the major influence of training and development on employees ? Frequency
Improving efficiency 7
Enhancing productivity 13
Developing performance 12
Increasing revenue 8
7
13 12
8
Improving efficiency
Enhancing productivity
Developing performance
Increasing revenue

Theme 7: ASDA adopt various strategies in order to
gaining attention of customers.
Q7) What are the strategies adopted by firm to gaining attention of
customers?
Frequency
Low cost products 12
Provide offers 15
Discount voucher 8
High quality products 5
12
15
8
5
Low cost products
Provide offers
Discount voucher
High quality products

CONCLUSION
As per the mentioned report it has been analysed that training is essential for
an individual as well as organisational growth because the success of firm
are depend on the effective performance of employees at work place. In
this modern era the major objective of each small and large business
enterprises is to providing training session to their existing as well as new
employees in order to developing their skills and ability to perform various
roles and responsibilities at work place. Training plays vast role in
improving working ability of employees at work place, this create value in
attaining growth for firm.

REFERENCES
Van Vianen, A.E., Dalhoeven, B.A. and De Pater, I.E., 2011. Aging and
training and development willingness: Employee and supervisor
mindsets. Journal of Organizational Behavior. 32(2). pp.226-247.
Anis, A., Nasir, A. and Safwan, N., 2011. Employee retention relationship
to training and development: A compensation perspective. African
journal of business management. 5(7). p.2679.
Huber, S.G., 2011. The impact of professional development: a theoretical
model for empirical research, evaluation, planning and conducting
training and development programmes. Professional Development in
Education.37(5). pp.837-853.

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