Unit 18: Research Project 1 - Sustainability in Hospitality Report

This report delves into the critical role of sustainability within the hospitality industry, exploring its significance through research and analysis. The introduction highlights the importance of sustainable practices for reducing waste, improving public relations, and gaining a competitive edge. The main body presents research findings on consumer awareness, the importance of sustainability, the impact of eco-friendly initiatives on consumer decision-making, and the factors influencing organizational efficiency. The research, conducted through surveys, reveals consumer preferences and the effectiveness of various sustainable strategies, such as promoting eco-friendly transport and waste reduction. The report also includes a reflection on the research process, discussing challenges faced and lessons learned, along with recommendations for improvement. The research utilizes frequency tables to communicate outcomes and meet research objectives, focusing on the importance of sustainability practices for long-term growth and enhanced customer experience.

Unit 18: Research
Project
1

INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
LO3..................................................................................................................................................3
P5 Communicate research outcomes in an appropriate manner for the intended audience...3
M3 Communicate outcomes to the intended audience demonstrating how outcomes meet set
research objectives..................................................................................................................9
LO4................................................................................................................................................10
P6 Reflection........................................................................................................................10
P7 Alternative research methodologies and lessons learnt...................................................11
M4 Recommended actions for improvements.....................................................................11
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14
2

INTRODUCTION
The role of sustainability is significant in hospitality industry. Companies who are
performing their operations in this industrial segment need goods, electricity, and water that are
both durable and consumable. It mainly leads towards creating wastage. In this sustainable
practices effectively facilitate organisations in this industry reduce wastage and spending and
effectively have positive attitude towards environment (Lauvås and Steinmo, 2021).
Sustainability significantly allows this industry to have strong public relationship and more
competitiveness advantage that will automatically improve quality of life and environmental
health. Sustainable practices will benefit this industry to have healthy community non-toxic
environment and natural resources through which they can serve the needs and demands of
customers with the help of sustainable management operations. With the help of implementing
sustainable practices companies in this sector can gain ability to perform their roles and
responsibilities by reducing wastage that will allow them to meet the needs of future generation.
Present report revolves around the importance and concept of sustainability practices in
hospitality sector for which viewpoint of intended audience is being evaluated and analysis has
been done for the same. In addition to this reflection and certain recommendation to this industry
is also been included in this report.
MAIN BODY
LO3
P5 Communicate research outcomes in an appropriate manner for the intended audience.
Theme 1: Understanding sustainability concept in Hospitality industry
Q1) What is extent of current awareness about sustainability in the
Hospitality Industry?
Frequency
a) Yes 40
b) No 10
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a) Yes b) No
0
5
10
15
20
25
30
35
40
45 40
10
Chart Title
Series1
Interpretation:
From the above figures and the diagram it can be seen that, the clear outcomes are 40 out
of 50 respondents have agreed to be aware of the concept of sustainability in the hospitality
industry. From their viewpoint and with the help of sustainable practices in hospitality industry
and within hospitality industrial sector, businesses can successfully conduct their business
operations while levying focus over environmental factors at the same time. Where, in this
survey, the remaining other 10 respondents have agreed that they are not aware of the concept of
sustainability in the hospitality industry. This comes with a worry, after evaluating results.
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Theme 2: Importance of Sustainability in the Hospitality Industry
Q2) How much sustainability is important in the Hospitality Industry? Frequency
a) Yes 38
b) No 12
a) Yes b) No
0
5
10
15
20
25
30
35
40 38
Chart Title
Series1
Interpretation:
The results shown in the above diagram shows that, when asked about the importance
that one feels in the hospitality industry, 38 out of 50 respondents have agreed that sustainability
plays a very crucial role in hospitality industry, and they have also opined that factor of
sustainability in the hospitality industry is helpful in various ways. It can not only enhance the
long term growth in their businesses, but another important benefit of sustainability can be in the
form of better customer experience. Also, there were citations of respondents that, successful
implementations of sustainable practices in workplace structure and organization as a whole,
overall profits can also be maximized up to a great extent. Even if, a few of the respondents have
agreed of being aware of concept of sustainability in the Hospitality industry, they have not
agreed to its importance. And, the results have shown that 12 respondents do not agrees to
significance of Sustainability in this sector.
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Theme 3: Initiatives, Strategies and Policies of Eco-friendly nature, playing significant role
in consumer decision-making
Q3) Can Eco-friendly Initiatives, Strategies and Policies play a
prominent role in consumer decision-making while choosing a hotel?
Frequency
a) Yes 35
b) No 15
a) Yes b) No
0
5
10
15
20
25
30
35
40
35
15
Chart Title
Series1
Interpretation:
Figures in the above diagram suggests that, out of 50, no less than 35 respondents have
agreed to this fact that, policies and initiatives of eco-friendly nature, adopted by any hotel
organization, can lay much significance over minds of consumer’s decision making while
selecting or booking a hotel. It their opinion they revealed that, this approach of hotels shows the
level f accountability that they have towards environment and public in general and this is very
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helpful in attracting large number of customers. Customers, are also seen preferring such hotels
more frequently in case when they are with their children and families. In the same survey,
remaining 15 respondents have disagreed to this fact that there is prominence of any Eco-friendly
policies and initiatives in selection of hotels by the customer. The respondents in this context has
mentioned that, the new ethical approaches of environment and climate change are not
embedded in the minds of customers that they keep them over luxury and comforts.
Theme 4: Impact of sustainability in improving organizational efficiency
Q4) What factors can be credited for improving and establishing
sustainability levels of Hilton hotel?
Frequency
a) Reduce wastage 18
b) Public relation advantages 18
c) Increase profitability 14
a) Reduce
wastage b) Public
relation
advantages
c) Increase
profitability
0
2
4
6
8
10
12
14
16
18
20 18 18
14
Chart Title
Series1
Interpretation:
In the above diagram it is clear that out of 50 respondents, 18 respondents have agreed that the
eco-friendly initiatives of Hilton Hotel, in direction of reducing wastages, made it clear that the
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performance of organization in improving. It the viewpoint of these respondents, reduction of
wastages have helped efficiency of Hilton to improve and also the non-reasonable costs of the
organization is also reduced, paving way for more fruitful profits (Graziano, 2021). In the same
outcomes, 18 other respondents have agreed to the other fact for improved organizational
efficiency of Hilton Hotel. They said that public relation strategy can be more credited with
higher efficiency levels of the hotel. And, public relations, according to these respondents are
also important in maintaining sustainability levels of organization. Also, no less that 14
respondents credited some other factor prominent in increased efficiency of Hilton Hotel. They
said that increased profitability of the organization are paving much improved sustainability of
Hilton hotel. These profits are levying huge impact over the overall efficiency and performance
of Hilton hotel.
Theme 5: Sustainable practices and policies, through which overall efficiency and
productivity levels in the organization can be improved
Q5) what sustainable and eco-friendly strategies can be helpful for
Hilton Hotel for improving its current productivity and efficiency
levels?
Frequency
a) Promote eco-friendly transport and carbon-offset programs 22
b) Recycling bins in guest room. 6
c) All the above 22
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a) Promote eco-
friendly transport and
carbon-offset
programs
b) Recycling bins in
guest room. c) All the above
0
5
10
15
20
25 22
6
22
Chart Title
Series1
Interpretation:
From the above figures in the diagram, it can be revealed that, no less than 22
respondents agreed that if Hilton hotel chose to promote and encourage eco friendly mediums of
transport and also the programs that are helpful in reducing carbon emissions, overall activities
and performance of Hilton Hotel can be depicted really high before everyone. According to
viewpoint of these respondents, this can be one of the best tool in promoting efficiency levels in
the Hilton hotel. Whereas, in the same survey, only 6 of the 50 respondents have highlighted
that, keeping a bing at the guestroom can also be very helpful in showing environment friendly
image of the Hilton hotel. Other eco-friendly policy that can be helpful in improving image of
Hilton hotel as environment friendly one, were also discussed in the survey. From the overall
results, it was evident that, atleast 22 other respondents had agreed to the fact that above
mentioned strategies and methods were highly helpful in improving strategic image of the
M3 Communicate outcomes to the intended audience demonstrating how outcomes meet set
research objectives
In order to effectively conduct research frequency table is being undertaken in which certain
question has been asked from selected number of respondents. These respondents are employees
of the company (Luu, 2021). The main reason behind selecting employees as respondent is that
they have effective information related to the concept of sustainability in hospitality industrial
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sector. To communicate outcomes to the intended audience various communication methods will
be undertaken to accomplish research activities. With the help of collecting data two form of data
collection method that is primary and secondary research outcomes will be meet in a significant
manner.
LO4
P6 Reflection
Present research analysis is done the topic related to sustainability in hospitality segment
alongside its significance. During the time spent in examination investigation, it has been
identified that different types of positive and negative form of experiences has been gone through
be me. Furthermore, it has been underlined that, these difficulties influenced me in both negative
and positive way. In addition to this, it has been distinguished by me that these difficulties permit
me to get different data and information identified with the idea of management of operations in
effective manner in hospitality segment. During this research it has been reflected be me that,
sustainability assumes pivotal part for hospitality industry, as it permits them to embrace
powerful manageability rehearses. Furthermore, it has been underline that, supportability is
fundamental for the organisations those who are performing their role in hospitality industry, as
it permits them to embrace viable practices through which they can serve clients in viable way as
well as expand their development by determining changes that are required to be made as per
sustainable practices. During this examination investigation I need to secure number of
information from both essential and auxiliary information assortment strategy. This assists me
with assessing wide scope of sources through which accomplishment of research assured in
successful manners.
In this research, I need to go through from different sources to get wide range of data.
Furthermore, it has been determined by me that, during this exploration investigation I need to
collect information from wide range of sources for which I embrace utilization of recurrence
appropriation in which data has been addressed by me with graphical and chart. This is being
recognized by me that in this interaction I need to pose certain inquiries from respondents.
During this process, I have confronted difficulties regarding speaking with them due to my
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ineffective communication skill. This skill has been duly developed by me in the process of
research. Due to my week time management skill I have faced difficulties related to managing all
the research activities in appropriate framework. However, with the help of WBS and Gantt chart
this skill has be significantly developed by me. To fulfil each and every objective of this research
I had to go through form various sources to acquire information and reliable data, this enhanced
by data collection skill which will benefit me in future. Present research lead out in a good way
in a compelling way as all exercises has been finished with the assistance of choosing successful
examination procedure. All the information that has been collected is me reflected my critical
thinking ability. Along with this, this has been determined that, present exploration measure is
helpful for meeting plan goals, as every one of the exercises were directed in appropriate
framework of time. In addition to this, during this research analysis I have figured out how to
oversee time, alongside this examination likewise upgraded my correspondence expertise. With
the assistance of this examination cycle I essentially support my learning and execution in a clear
cut a powerful way. This research offered me significant opportunity to develop me skill and
knowledge that will help me to conduct future research project in a well define and effective
manner.
P7 Alternative research methodologies and lessons learnt
This Research report is conducted on the selected topic of the concept of sustainability
within hospitality segment in addition to its importance and need for the organisations operating
the roles and responsibility in this industry. To conduct this research analysis implementation of
appropriate and suitable research methodologies is being duly undertaken by researcher with an
aim to accomplish research objectives in effective manner. Furthermore, to accumulate required
data and information from various sources primary as well as secondary data collection method
is being utilised by investigator. In terms with primary data collection method investigator
undertake use of questionnaire in order to effectively determine view point of respondents on the
selected topic. This data collection method with questionnaire helps in conducting research with
wide range of information and data from different sources help of appropriate research
methodologies. This research is being accomplished in effective manner with qualitative and
quantitative methods that have being undertaken by investigator. It enhances effectiveness of this
research. It has been identified that lesson learnt in the view of outcomes from this research
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determined that research methodologies play essential role through which all the objectives can
be accomplished with the help of appropriate methods. It will not only aid investigator to
enhance research effectiveness but also allow them to ensure successful research outcome.
However it has been identified that to conduct this research interview method can be undertaken,
as the results from both of these methods will be same. It has been identified that interview
method is somehow comparatively costlier and time taken against questionnaire. Thus, to fulfil
research objectives of present research questionnaire is being undertaken and research analysis is
being done with the help of frequency table method this significantly help investigator to conduct
research in effective manner in time effective frame.
M4 Recommended actions for improvements
Sustainable practices mainly involve certain form of social responsibility which is required
to be emphasized by entities for performing their operations in hospitality industry, as these
practices will allow company to have positive attitude towards community and environment.
With the help of sustainable practices companies can make their contribution towards economic
and environmental welfare that will significantly enhance living standards of individuals.
Organisations within this sector must have positive contribution and are required to perform their
operational activities with the help of renewable resources (Vesal, Siahtiri and O'Cass, 2021). It
has been identified that there is aggressive competition prevailing in hospitality industrial
segment. Along with is there are pressure from government from number of countries in which
hospitality industry is required to implement sustainable practices in order to conduct their
business operations while having a positive attitude towards environment. For this Hilton Hotel
is being recommended to emphasize upon the importance of sustainable practices as with the
help of this company can not only maximize their business profitability but can also assure long-
term sustainability. This hotel is recommended to adopt recycling program within their
organisational workplace structure. This will significantly allow this hotel to conserve energy
through which company can reduce their wastage in terms of energy utilisation. In addition to
this, hotel is recommended to effectively promote paperless office as this will allow them to
support green practices. This can impact organisation in a number of ways through which they
can enhance their competitiveness. Furthermore, recommendation to take performs their
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