Sustainable Marketing: Research Proposal for Marks and Spencer

This research proposal explores the impact of sustainable marketing strategies on product promotion, specifically within the context of Marks and Spencer. The introduction provides background information on sustainable marketing, its benefits, and the rationale for the study, including an overview of Marks and Spencer's operations and its commitment to environmental sustainability. The research questions aim to identify the benefits of sustainable marketing, its impact on product promotion, and effective strategies for Marks and Spencer. The methodology section outlines the research philosophy, approach (deductive), method (quantitative), and strategy (survey). It details the research tools, sampling method, validity and reliability considerations, and a timescale for the project. The proposal also includes a comprehensive list of resources and references, supporting the research's credibility and providing a foundation for further investigation into sustainable marketing practices and their effect on consumer behavior and brand reputation. The study intends to determine how sustainable marketing can enhance product promotion and customer acquisition.