Event Production and Design: Research on Sydney Arts Scene Trends

This report provides a comprehensive analysis of the Sydney arts scene, focusing on event production and design. It begins with extensive research across various sources, including venues, cultural activities, and technological advancements, to understand the current landscape. The report then delves into the exploration of past trends, such as the impact of Vivid Sydney and the challenges faced by events like C2 Melbourne. It proceeds to predict future trends, particularly in the context of cultural event planning and business meetings, offering innovative design concepts and considering factors like space, color, and sensory experiences. The report also outlines key job roles within the event production hierarchy, highlighting the responsibilities of event managers, hospitality managers, and communication consultants. Finally, it concludes by emphasizing the importance of adapting to cultural nuances and client needs for successful event planning, drawing upon the insights gained from analyzing Sydney's vibrant cultural environment and the lessons learned from past events.

Running head: STAFF TRAINING AND DEVELOPMENT FOR HIGH PERFORMANCE
STAFF TRAINING AND DEVELOPMENT FOR HIGH PERFORMANCE
Name of the Student
Name of the University
Author Note

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Table of Contents
Introduction................................................................................................................................2
1. Research..............................................................................................................................2
2. Research..............................................................................................................................3
3. Predict-................................................................................................................................5
4. Create-.................................................................................................................................6
5. Design.................................................................................................................................7
6. Job Roles-...........................................................................................................................8
Conclusion................................................................................................................................10

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Introduction
Sydney is a coastal metropolis known as “The city of Emerald”. It is the largest city in
Australia which consists of 5 million residents. Sydney is a city of different cultures which is
the strength of Australia. It has multiple museums and galleries which attracts most visitors.
Sydney is a home of immigration of different individual cultures which makes Sydney
mosaic regarding culture, ethnic, religious, artistic and linguistic communities. About 40% of
Australian population is made up of immigrants. The cultural life of Sydney is multicultural
and dynamic. Almost 2.4% population consisting of Indigenous people are in Australia. The
culture of Sydney, Australia is a Western Culture which is derived from Britain (Drotner,
2018). The city have countless activities of festivals, days of celebration, cultural exhibitions
and sports events which make is more attractive for tourists.
1. Research- Sydney has the most innovative and forward-thinking venues. It
has a selection of boutique venues which highlights the laid back ideology of
the country. The Doltone House Hyde Park is an event venue known for
glamour and style. It is suitable for conference, launching of product, dinner
parties and custom lighting features. Sydney is developing a modern art
gallery of NSW’s $450 million expansion project. It has helped to increase the
level of clout in the art world in Sydney. In 2021, Sydney is trying to provide
with a new era of visual arts ecology in premiere art museum. This museum is
designed by SANAA, which is an award winning architecture firm. Sydney
conducts musicals mainly of West Side Story. Sydney provides with timeless
classics, foot- tapping favourites and Broadway hits for all ages in the world-
class venues. In Sydney many famous theatres are available for entertainment
such as Sydney Lyric theatre, Capitol Theatre, The state theatre- the Palace of
Dreams. Sydney celebrates various festivals and follows a healthy appetite. It

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conducts a food and drink festival where it offers the Sydney siders to
participate in master classes, and can have the demonstrations of cooking. It
also conducts Tea festival, where different flavours of black, iced, green
derived from camellia sinensis plant.
2. Research- Sydney initiates to benefit the tourism and business events. It has
launched US$1.2 million promotional fund. It is known as GAMELAN
Malaysia. The fund will be used to support the trade show participation and
promotional activities. It has offered 50% reimbursement for the industry
players. They are trying to encourage industry players to utilize the fund for

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the purpose of increasing the participation in exhibitions and travel fairs. They
will also organise roadshows and sales missions.
The failure of C2 Melbourne event have shocked the local business events sector.
C2 Melbourne was supposed to bring innovative C2 by adding commerce and
creativity. The creditors expected to have one- fifth of the money they have owed.
The Melbourne Convention Bureau (MCB), one of the biggest supporter of C2
Melbourne. MCB is disappointed with the administration process. By cancelling
the C2 event, it had an impact on Victorian events industry and stakeholders. It
have considered the recommendations of administrators. MCB has agreed with the
proposal of the company. MCB says that C2 have the right qualities and track
record which has to be established in Melbourne as an annual, innovative business
event. This event was not seen through C2 Melbourne as it is notwithstanding
MCB’s financial and industry support. The administrator had claimed in the report
that in the Melbourne event, C2 Melbourne provided event hosting services to a
Price –water house- Coopers event in Hong Kong on or around August 2018, and

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had entered into a contract with Ernst and Young (EY) to organise its Partners’
Conference in Sydney in late November 2018.
After a heavy loss of income for many companies, the small business involved a
matter that escaped the discussion of failed C2 Melbourne which was why it was
secured at first place. It was a very shocking as a lot of sophisticated, innovative,
experienced and focused events had happened in Melbourne.
Then Melbourne was supervised for daily operations which promoted C2
Melbourne for global business events industry with introducing planned series of
various marketing activations at AIME (Feb), IMEX Frankfurt (May) and
Singapore MICE Forum (July). It was brought into notice that the internal revenue
issues was the reason for poor business management.
After heavy loss C2 International forged a partnership with Melbourne
Convention and Exhibition Centre. It has granted the Australian venue exclusive
access for experiential design platform in C2. They have planned for complete
transformation in the traditional models of business events. It has recognized the
importance of offering creative solutions and opportunities to their customers.
This is to enable them in operating at forefront of innovation and positive change
(Ziakas, 2019). C2 initiates to work with business community for attracting more
international events, investments and delegates. They are now trying to sell
experiences than service. The partnership is to bring differentiation in competitive
market and may provide high customized and unique experiences both
domestically and internationally at convention facility.
3. Predict- Every year Vivid Sydney conducts events of light artists, music
makers and brilliant minds to showcase their creativity to the world. Vivid

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Sydney comprises of vivid light, vivid ideas and vivid music. The festival
celebrates Sydney to be the creative hub of Asia- Pacific with lights and
projections, cutting edge music performance, workshops, conferences and
thought provoking ideas. The festival provides with instrumental programmes
which drives visitors to Sydney. In 2019, Vivid Sydney attracted almost 2
million visitors and had contributed millions of dollars to the NSW economy.
Vivid Light - It starts after 6pm each night with mesmerising art installations. It
has 3D projections transforms Sydney’s architecture. It has the facility of open
spaces in Harbour which includes Circular Quay, royal Botanic Garden Sydney
and The Rocks. This year 2019 festival has included light-art at Darling Harbour,
Luna Park, and Chatswood.
Vivid Music – A cutting-edge contemporary music program featuring
collaborations and performances from the local and international acts at various
venues in Sydney. This includes Vivid live at Sydney Opera House,
Carriageworks at Everleigh. The collaboration between City of Sydney and Vivid
Sydney showcases grassroots and emerges local music talent at venues across the
city.
Vivid Ideas- Visitors listens to some of the world’s greatest minds, creative and
innovators for a program of public talks, conferences, industry seminars,
workshops and debates by creative exploration as a catalyst for change. This is a
forum for creative industries to foster business connections, collaborate and
showcase new ideas.
4. Create- The event idea is for a cultural event organisation. As a cultural event
planner, it is required to create and manage a monthly program of events that

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reflects Client’s cultural values which is surrounded by emerging trends. To
manage as an external production partners and services to ensure the work is
delivered in time and within the budget. To create and report issues on
benchmark metrics such as participation, attendance, budget and many more.
To integrate with various marketing and brand communication teams which
can drive the customer acquisition and can bring the values in life in an
engaging manner.
The event idea for meeting at C2 Melbourne had failed. So a new event idea
may help C2 to overcome loss. The event for business meetings can be held in
at roof top with all resources mentioned below-
 Space- the space must be sufficient enough to have a meeting with
comfort space. Resort style rooms with water surrounding the meeting
area can be mesmerising.
 Lines- its objective is to have visual pleasing. It must have designs
which can portray visitors or business persons to have a pleasant
environment for meeting.
 Colour- Colour of the walls must be decent and very contrast colour so
that the business person will not be distracted.
 Pattern- the pattern must be flawless so that the business persons can
get the touch of heavenly feeling.
5. Design- through this event the clients can have the benefit of various services
provided to them. Below are the graphical presentation of services by the
supplier-
Touch The client can have the service of

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beverage and food
See The client can visualize the site and
can have a pleasant environment for a
formal business meeting.
Smell The environment have the fine
fragrance that can motivate and
provide a positive environment for a
smooth going of meeting.
Hear The client can hear smooth sound of
water falling from the glass walls. This
design of the meeting hall can please
the client to a higher extent.
Taste The client can have a good taste of
international food. This can have
satisfactory hour of meeting with
delicious food provided with
beverages.
6. Job Roles- the event contributed by the experts working together are in
hierarchical form. The below table shows the staffs and suppliers who are
engaged in the event of business meeting.
Designation Role
Event manager The event manager is to arrange the
meeting consulting with the parties.
They are required to bargain with the

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clients about the payment.
Hospitality manager They will take care of the facilities
required by the clients. Wine and food
during the meeting is taken care of by
the hospitality manager.
Communication Consultant They will interact with the client as
they may be international business
persons. To have a smooth
conversation with the client,
communication consultant must
understand the client’s culture and
interest.
Hotel manager The hotel manager will take care of
the schedules of the meetings. How
many members will be joining the
meeting, what are the client
requirements and how they can be
pleased with their service provided to
them.

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Conclusion
In the role of event producer, the requirements of clients are prior for the event
producer. The event with respect to culture and arts of Sydney is the important aspect to
influence the clients for meeting. Sydney is highly populated due to its attractive festivals and
events such as arts exhibition, fireworks, sports festival, music functions and many more.
Sydney has many theatre s which help them attract more visitors to showcase their talent in
front of a huge mass of audience. Sydney art scene is a creativity hub where Orchestra is
conducted. The Orchestra is to show the culture of Sydney and its stories to the visitors.
Sydney is a city of culture and art, the event is planned determining the client’s culture to
make the event successful. C2 Melbourne was an issue stated in this assignment which
provided with a message for the event manger about the situation and precautions to be taken
before an event is organised. In this assignment many inspirational events and cultures of
Sydney have been mentioned. It is the hub for festivals and many visitors visit Sydney for
various events. It attracts many international clients and visitors for any occasion. As a event
producer the business meeting has been initiated. There is a plan prepared for successful
implementation of the event. The interior design, the environment of meeting, the resources
needed by the clients during the meeting and resources needed by the event manager to
conduct that meeting. The event producer must have a good sense of analysing the attitude,
behaviour and culture of the client so that the event cannot be interrupted or may not face
failure in conducting the meet. It has analysed every requirements for the event and made
sure to provide every possible resources needed for that event. Caterer, table, chair, fragrance,
and venue is important for any event which the event producer has kept in notice to make it
more attractive and pleasant for the visitors.

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