Talent Management Practices: COVID-19 Impact on Premier Inn

This research proposal aims to analyze the impact of COVID-19 on the talent management practices of Premier Inn within the hospitality sector. It seeks to identify the implications of the pandemic on talent management approaches, discuss the challenges faced by Premier Inn in managing its workforce, and determine the measures and policies adopted to facilitate effective talent management. The research will employ a positivism research philosophy and a deductive approach, utilizing quantitative research methods and surveys to gather data from 20 employees. The study's findings will contribute to understanding the consequences of the pandemic on talent management in the hospitality industry and the strategies implemented by Premier Inn to navigate these challenges. The research incorporates a literature review to establish a theoretical framework and justify the study's validity, referencing various sources that highlight the adverse impact of COVID-19 on the hospitality sector and talent management practices.

LT6P19GN: Research Methods and Project
ASSESSMENT COVER SHEET
PROGRAMME TITLE: BA (Hons) Hospitality Management (Top Up)
MODULE TITLE: Research Methods and Projects
MODULE CODE:
INTAKE/SEMESTER:
ASSESSMENT TITLE: Research Project Proposal
MODULE LEADER/LECTURER
STUDENT ID: (London Met)
STUDENT ID:
STUDENT NAME:
SUBMISSION DEADLINE: 019
I declare that all material in this assignment is my own work except where there is clear
acknowledgement or reference to the work of others and I have complied and agreed to the
College statement on Plagiarism and Academic Integrity on the College Student Handbook
provided at Induction.
Signed: Date:
Word Count:
Assignment Submission Guidance:
Students should provide a completed assignment cover sheet with all essential details. All assignments
should be submitted in electronic format via college systems on or before the submission deadline. The
e-submission system will not allow late submissions. By submitting this assignment and cover sheet
electronically, in whatever form, you are deemed to have made the declaration set out above.
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Research Topic/ Research Question:
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THE IMPACT OF COVID-19 ON THE TALENT MANAGEMENT PRACTICES OF THE
HOSPITALITY SECTOR.
1. INTRODUCTION.
Research Background(Introduction to the research area with some background information). Include the
following:
The research area is the Hospitality Sector which has a broad range of services that is a hotel,
food, tourism, and many others. The hotel considered for the research is Premier Inn which is one
of the famous hotels and award-winning hotel chains too.
Aims & Objectives
Aim: (What do you want to achieve and why do you want to achieve aim?)
To analyse the impact led by COVID-19 on the talent management practices - A study on Premier
Inn”.
Objectives: (How do you want to achieve this aim(s)). State at least three but not more than four
objectives).
I. To identify the implication led by COVID-19 on the talent management practices and
approaches of Premier Inn.
II.To discuss the challenges faced by Premier Inn while managing the employee workforce during
the pandemic.
III.To determine the measures and policies adopted by Premier Inn so as to facilitate appropriate
management of the talent pool within the firm.
Research Questions: (The breakdown of the research topic for some specific questions- it is easier
to convert the objectives into questions- only required for if you are conducting a qualitative
research study.
i.How has Covid-19 affected the talent management practices of Premier Inn?
ii. What are the obstacles and challenges faced by Premier Inn in executing the talent management
process during the period of a pandemic?
iii. What are the significant measures adopted by Premier Inn to manage the employees effectively
at the workplace during COVID-19?
Research Hypotheses: These may be only required if you are conducting a quantitative research
study
H0 (Null hypothesis): There is a positive relationship between the COVID-19 on the talent
management practices
H1 (Alternative hypothesis): There is a negative relationship between the COVID-19 on the talent
management practices
Research Rationale: (Justification of the proposed study and potential benefits). The following
questions will help you).
The main rationale for choosing this topic is to determine the impact of COVID-19 on Premier
Inn's talent management. My interest in choosing a current topic or research is to expand my
understanding of the Covid-19 in the hospitality industry. This research will support me in
expanding my understanding of the key efforts has Premier Inn taken to properly manage
employees at work during COVID-19.
Scope of Research Study:
The scope of the research is wide and the research will help the others to determine the various
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consequences of the Pandemic on the operations of the hospitality industry mainly in talent
management.
2. LITERATURE REVIEW:
The literature should have an introduction, main body that is organised in relevant themes; and a
conclusion
A literature review is defined as in-depth knowledge of the subject that presents the body of data that
establishes the work's validity. Furthermore, it gives a theoretical framework as well as research
methods. These are a variety of sources, such as books and articles, that can be used to investigate and
obtain knowledge on the issue.
According to David Yechiam Aharon and et. al(2021), Covid-19 has led created an adverse impact on
the hospitality sector that has resulted in talent management issues. For example pay reductions,
canceled bonuses, higher stress levels, and many others. As the crisis was one of the most impactful
events in history and also it reduced the performance of the hotels and their stability in the market
(COVID-19, government measures, and hospitality industry performance).
As per Herman Aguinis and Jing Burgi-Tian(2021), Covid-19 is responsible for creating a major
impact on the hospitality business as most of the employees lost their jobs due to it. The hotels were to
shut down and pushed several to shut down permanently. In which the human resource was got
affected as employees are the most valuable asset for the company. It was also seen that due to the
current climate of uncertainty the businesses were likely to postpone investment, purchases, employee
recruiting, and operations (Talent management challenges during COVID-19 and beyond: Performance
management to the rescue)
METHODOLOGY
Use Saunders’s research onion framework to develop an effective academic research methodology
This part of the research project contains appropriate tools for identifying information about a topic,
and it is an important part of the project because it helps the researcher in creating the data analysis.
This project is composed of-
Research philosophy- It can be defined as a set of views about how data should be gathered and
interpreted. Positivism and interpretivism are different philosophical methods to research. In this
research project, positivism will be considered since it helps in the acquisition of information that is
free of personal opinions, which helps to reduce research challenges. This will help the researchers in
working autonomously to collect and evaluate the data.
Research approach-The research approach is defined as a set of strategies that are implemented to
make the data collection process simpler. Inductive and deductive research approaches are two types
of research methods. The deductive approach will be used for this research because it simplifies the
argument and consumes less time.
Research choice-It explains the basis of the conducted study, which is divided into qualitative and
quantitative categories. Quantitative research is being examined for the topic. The main goal of this
selection is to support the focus of information facts that are useful for effective analysis.
Research strategy-For the goal of the research strategy is divided into various elements such as case
studies and surveys. Surveys will be selected based on the project's requirements. As data is acquired
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through questionnaires, surveys aid in the better presentation of research.
Research design- It is described as the framework and it is classified into two types: descriptive and
exploratory. According to the project, descriptive design is preferred because it helps in proper data
analysis.
Sampling- is defined as the process of selecting samples from a large population using statistical and
non-probabilistic techniques. Probability sampling will be used in this research as it helps the search
by picking a particular number of people. The survey's participants are chosen among 20 employees.
Time horizon- It is defined as the extension of time and time frame in which research is completed,
and it is divided into two types: cross-sectional and longitudinal studies. According to the research
project, the cross-sectional time horizon was chosen since it helps to understand the changes and
evolution that occur over time by collecting data.
Data collection-It is divided into two parts: primary research and secondary research. Primary
research is preferred for the study project as it provides more reliability and accuracy because data is
collected from various sources
Instruments: The term refers to the many techniques for doing research, which is separated into
interviews and surveys. According to this study, questionnaires will be favored so they will allow
researchers to analyze other people's viewpoints.
Analysis: This term applies to the techniques that are used to illustrate the methods of research. It's
classified into two parts: thematic analysis and frequency distribution. Frequency distribution is being
explored for this project because it aids in the depiction of data via graphical representations.
CONCLUSION
WORK PLANNING
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REFERENCES AND BIBLIOGRAPHY
Books and Journal
Aigbedo, H., 2021. Impact of COVID-19 on the hospitality industry: A supply chain resilience
perspective. International Journal of Hospitality Management, 98, p.103012.
Wieczorek-Kosmala, M., 2021. COVID-19 impact on the hospitality industry: Exploratory study of financial-
slack-driven risk preparedness. International Journal of Hospitality Management, 94, p.102799.
Yeon, J., Song, H., Yu, H., Vaughan, Y. and Lee, S., 2021. Are socially responsible firms in the US tourism and
hospitality industry better off during COVID-19?. Tourism Management, 85, pp.104321-104321.
Golubovskaya, M., Solnet, D. and Robinson, R.N., 2019. Recalibrating talent management for hospitality: a
youth development perspective. International Journal of Contemporary Hospitality Management.
Jooss, S., Burbach, R. and Ruël, H. eds., 2021. Talent management innovations in the international hospitality
industry. Emerald Group Publishing.
Garavan, T., Matthews-Smith, G., Gill, A.M. and O’Brien, F., 2021. Strategic Talent Management in the
Hospitality Industry. In Talent Management Innovations in the International Hospitality Industry. Emerald
Publishing Limited.
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Boella, M.J. and Goss-Turner, S., 2019. Management development: Talent management. In Human Resource
Management in the Hospitality Industry (pp. 201-216). Routledge.
Burke, R.J. and Hughes, J.C. eds., 2018. Handbook of Human Resource Management in the Tourism and
Hospitality Industries. Edward Elgar Publishing.
Online-
COVID-19, government measures and hospitality industry performance 2021 [Online] Retrieved from
https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0255819
Talent management challenges during COVID-19 and beyond: Performance management to the rescue 2021
[Online] Retrieved from https://journals.sagepub.com/doi/full/10.1177/23409444211009528
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