Research Project: Talent Management Strategies for Holiday Inn

This report presents a research project focused on talent management within the context of the service industry, specifically examining the case of Holiday Inn. The introduction defines talent management and its importance in attracting and retaining high-quality employees, highlighting the need for skill development and motivation to achieve long-term organizational benefits. The research aims to investigate the role of talent management in retaining a productive workforce, with objectives to understand the concept of talent management, analyze the issues faced by Holiday Inn, and explore effective strategies. The report reviews literature on talent management, discussing its organizational context, the issues faced by Holiday Inn such as poor hiring strategies, ineffective leadership, and employee turnover, and the strategies for managing top talent like hiring the best employees and providing continuous training. The research methodology includes both primary and secondary data collection methods, utilizing questionnaires and literature reviews, along with qualitative and quantitative approaches. Sampling is conducted using a probabilistic technique with 40 respondents. The report analyzes the collected data through a frequency table and provides a questionnaire. The study concludes with a reflection on alternative research methodologies.

Research Project
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Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Research Proposal..................................................................................................................1
Concept of talent management in organizational context...........................................................2
Issues faced by Holiday Inn in managing their talent at working area.......................................2
Different strategies Holiday Inn can use to manage their top talent at workplace.....................3
P2 Appropriate research methods and approaches to primary and secondary research.............3
TASK 2............................................................................................................................................5
P3 Primary and secondary research using appropriate methods for a tourism research project
that consider costs, access and ethics..........................................................................................5
P4 Appropriate analytical tools analyse research findings and data...........................................5
TASK 3..........................................................................................................................................16
P5 Communicate research outcomes........................................................................................16
TASK 4..........................................................................................................................................17
P6 Reflection.............................................................................................................................17
P7 Alternative research methodologies.....................................................................................17
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................19
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Title: Role of talent management in service industry.
INTRODUCTION
In an organization, talent management is referring to the constant procedure that includes
attracting as well as retaining high quality employees. In this, the main focus of HR manager is
to develop employee’s skills, provide continuous motivation in order to improve their overall
performance at workplace. The main purpose of talent management is to develop a motivated
workforce who will give their best efforts for attaining long term benefits (Mensah, 2015). This
will directly contribute in attaining positive and competitive advantage from its competitors. In
addition to this, manager also use various strategies and ways to manage their talent that may
assist them in improving overall performance of company at market place. Current report is
based on Holiday Inn, is a famous American brand of hotel that operate their business in over the
world with the aim of establishing its competitive image. The main focus of this company is to
manage their workforce by placing them at right place so that they can easily attained their set
goals and objectives in an appropriate manner.
TASK 1
P1 Research Proposal
Research aim
To investigate the role of talent management in retaining productive workforce in service
industry. A study on Holiday Inn.
Research objectives
 To understand the concept of talent management in organizational context.
 To analyse the issues faced by Holiday Inn in managing their talent at working area.
 To explore the different strategies Holiday Inn can use to manage their top talent at
workplace.
Research questions
 What is the concept of talent management in organizational context?
 What are the major issues faced by Holiday Inn in managing their talent at working area?
 What are the different strategies Holiday Inn can use to manage their top talent at
workplace?
Rationale of research
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The primary purpose of undertaking current research is to explore the role of talent
management in retaining productive workforce. This study assists in providing detailed and
accurate information that enable researcher in taking valid decision. Along with this, it is also
beneficial for personal and professional context (Mangusho, Murei and Nelima, 2015). By
undertaking current investigation, researcher can improve their skills and knowledge towards
selected topic and area as well. With the assistance of this, organization also improve their
knowledge about talent management and how it may assist in retaining their staff members.
Literature review
Concept of talent management in organizational context
According to Rabbi and et. Al., (2015), Talent management is considered as an important
concept within the company as it focuses on organizing, strategic process of getting right talent
on-board and at the same time also assist them to grow their optimal capabilities by keeping all
the objectives in their mind as well. Mainly, it is a procedure of identifying talent gap, vacant
position to select a right candidate at working area. Thus, it is significant for HR manager to
provide proper training, developing their necessary skills, keep them engage and also motivate
them to attain all the long term goals and objectives in an allotted period of time. Proper
management of talent includes different aspects such as planning, attracting, selecting,
developing, retaining and transitioning which needs to be implement by manager at the time of
managing their talent. With the help of this, company can easily attain their targets in an
appropriate time frame.
Issues faced by Holiday Inn in managing their talent at working area
According to Singh and Sharma, (2015), managing talent is not always easy as various
issues can come up that put negative impact over the organizational performance. Thus, it is
significant for business to focus on hiring as well as developing their talent at working area so
that all the set goals and objectives can easily attained. In relation to this, there are some major
issues that company is facing in managing their talent at working area:
Poor hiring strategies: Basically, management of talent starts with filling a vacant place
along with higher and quality performer. This is possible with strong staffing management plan
as it provides assistance in hiring a right candidate for specified job role. With an ineffective
hiring strategy, organization might have trouble in sourcing top talent.
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Ineffective leadership: Proper and strong leadership is one of the major basis of talent
management because leader is responsible for developing as well as retaining employees by
providing them proper guidance at working area. Without strong leader, talent is not proper
managed within the company.
Employee turnover: Improper talent management create issues and complexities among
team members because proper talent management focuses on developing workers from start to
finish. By this worker feel valued and satisfied with specified job. If employees are properly
managed that company face the issue of high employee turnover.
Different strategies Holiday Inn can use to manage their top talent at workplace
As per view point of Vaiman and Collings, (2015), it is important for business organization
to manage their top talent by providing them proper guidance and support. In this, company also
use appropriate strategies that help in retaining top talent at workplace for longer period of time.
As all the effective strategies can be understood by following points:
Hire only top employees: It is crucial for business organisation to recruit best and talented
employees who meet all the qualities required at working area. One of the main advantage of
using this strategy is to reach higher performance faster that contributes improving
organizational performance.
Provide continuous training and development: In order to manage and motivate their
talent providing proper training and development activities is crucial because it assist in
developing skills and knowledge of workers. By this worker can easily perform their task and
also improve their productiveness.
P2 Appropriate research methods and approaches to primary and secondary research
Primary method of data collection: It is an important technique of collecting data as per
particular topic and area. Basically, this type of information is fresh and first hand that may assist
in gathering accurate data. It includes different sources including questionnaire, survey,
observation, interview and many more. With the assistance of this, researcher can easily draw a
valid conclusion at the end of the study.
Secondary method of data collection: This type of data is collected by someone as compare
to actual user (Dahshan, Keshk and Dorgham, 2018). As it is also providing theoretical
framework in which investigator gather information from different sources including books,
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journals, articles, magazines and many more. With the assistance of this, researcher can gather
detailed and in-depth information about research topic and area as well.
For carry out current study, researcher will select both primary and secondary method of
data collection as it helps in acquiring detailed and measurable data. In order to collect primary
information, investigator prepare a structured questionnaire that consist various close-ended
questions asked from selected respondents. On the other side, researcher also carry out a
systematic literature review for collecting secondary information. By these method, researcher
can easily draw a valid conclusion.
Qualitative method: This type of method includes procedure of collecting and analysing
non-numerical data for understanding the concept, opinions and experiences of people towards
the specified research topic (Amiri and Safariolyaei, 2017). Basically, it is effective in gathering
in-depth description of selected phenomenon. This can be beneficial in attaining positive and
reliable outcomes within the study and at the same time also make overall research valid in
nature.
Quantitative method: It emphasize objectives measurements in which data is collected in
statistical and numerical form in order to make authentic judgement within the study. This type
of information gathers by using different methods such as interviews, observation, case studies,
questionnaire focus groups and many more. By these sources, researcher can easily gather valid
information and at the same time also draw a valid conclusion at the end of the study.
In order to undertake current investigation, quantitative method will be selected in which
researcher gather authentic data that is measurable in nature. It directly contributes in attaining
authentic results at the end of the study.
Sampling: In undertaking research activities, selecting right sample size is crucial because it
provide reliable and authentic information towards the selected research topic. Mainly, it is
procedure of selecting sample size from larger population in order to acquire reliable
information. It is classified into two methods such as probabilistic and non-probabilistic
sampling technique (Martin, 2015). As per current investigation, researcher will use probabilistic
sampling technique by which investigator select participants as per random basis. By using this,
researcher select 40 respondents as a sample size who are the employee of company and also
have proper knowledge about specified topic and area as well.
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TASK 2
P3 Primary and secondary research using appropriate methods for a tourism research project that
consider costs, access and ethics
Cost: It is one of the important factor that researcher needs to manage before carry out the
investigation. Managing enough cost is crucial as it provide assistance in completing entire
research activities. For undertaking this study, investigator required around £25 as it help in
successfully completing the study.
Access: In undertaking research activities, it is important that researcher to have process
access of all the necessary sources (Deery and Jago, 2015). By this investigator can easily gather
detailed knowledge on the basis of specified research topic and area as well.
Ethics: In order to undertaking research, investigator make sure that all the activities done
in ethical way. For this, researcher is responsible for following all the ethical principles such as
confidentiality, consent form, dignity, respect and many more.
P4 Appropriate analytical tools analyse research findings and data
Questionnaire
Q1) Are you aware about concept of talent management?
a) Yes
b) No
Q2) Does managing talent help service industry to improvise their growth?
a) Yes
b) No
Q3) What are the benefits of having a talent management system for Holiday Inn?
a) Employee development
b) Develop employee and manager engagement
c) Improve employee performance
Q4) What are the issues Holiday Inn can face at the time of managing their talent?
a) Lack of leadership
b) Increased employee turnover
c) Unappealing company culture
Q5) According to you, what are the different strategies Holiday Inn can apply to retain
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their top talent?
a) Proper training and development
b) Provide rewards and recognition
c) Strategic employee planning
Q6) What are the effective measures HR manager should use to hire and retain their talent
within Holiday Inn?
a) Hire right people
b) Keep up the promises
c) Recognition of Merit
d) Provide learning opportunities
Q7) What are the important functions of talent management Holiday Inn needs to focuses
at the time of managing their talent?
a) Attracting talents towards the company
b) Performance evaluation of talent
c) Career and growth planning
d) Retention management
Q8) As per your view point, what is the impact of talent management practices and
strategies on organizational performance?
a) Positive
b) Negative
c) Neutral
Q9) Does effective leadership is beneficial for Holiday Inn in managing top talent at
workplace?
a) Yes
b) No
Q10) Suggest alternative ways Holiday Inn needs to opt for managing proper talent at
working area.
Frequency table
Q1) Are you aware about concept of talent management? Frequency
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a) Yes 30
b) No 10
Q2) Does managing talent help service industry to improvise their
growth?
Frequency
a) Yes 25
b) No 15
Q3) What are the benefits of having a talent management system for
Holiday Inn?
Frequency
a) Employee development 20
b) Develop employee and manager engagement 10
c) Improve employee performance 10
Q4) What are the issues Holiday Inn can face at the time of managing
their talent?
Frequency
a) Lack of leadership 15
b) Increased employee turnover 15
c) Unappealing company culture 10
Q5) According to you, what are the different strategies Holiday Inn can
apply to retain their top talent?
Frequency
a) Proper training and development 20
b) Provide rewards and recognition 10
c) Strategic employee planning 10
Q6) What are the effective measures HR manager should use to hire and
retain their talent within Holiday Inn?
Frequency
a) Hire right people 10
b) Keep up the promises 10
c) Recognition of Merit 10
d) Provide learning opportunities 10
Q7) What are the important functions of talent management Holiday
Inn needs to focuses at the time of managing their talent?
Frequency
a) Attracting talents towards the company 12
b) Performance evaluation of talent 11
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c) Career and growth planning 10
d) Retention management 7
Q8) As per your view point, what is the impact of talent management
practices and strategies on organizational performance?
Frequency
a) Positive 25
b) Negative 10
c) Neutral 5
Q9) Does effective leadership is beneficial for Holiday Inn in managing
top talent at workplace?
Frequency
a) Yes 35
b) No 5
Theme 1: Aware about concept of talent management
Q1) Are you aware about concept of talent management? Frequency
a) Yes 30
b) No 10
Interpretation: In an organization, talent management is considered as an important activity that
focus on hiring as well as developing high quality of employees who are able to meet all the set
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goals and objectives of company in an effective manner. With the help of talent management,
company can improvise their productivity level by retaining their workers for longer period of
time. The main focus of managing talent is to place right people at right job role as it may assist
employees in doing well at working area. In relation to this, 30 out of 40 participants are aware
about the context of talent management and how it assists business organization to retain their
top talent.
Theme 2: Managing talent help service industry to improvise their growth
Q2) Does managing talent help service industry to improvise their
growth?
Frequency
a) Yes 25
b) No 15
Interpretation: Managing talent is crucial procedure that company is using with the aim of
retaining their top talent at workplace. If workforce is effectively managed, then organization can
improve their productivity level. This will directly contribute in reducing employee turnover of
business organization. In relation to this, 25 out of 40 participants give their views that proper
management of talent is beneficial for business in attaining competitive growth at market place.
On the other side, remaining 15 respondents are not much aware about this theme and statement.
Theme 3: Benefits of having a talent management system for Holiday Inn
Q3) What are the benefits of having a talent management system for Frequency
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Holiday Inn?
a) Employee development 20
b) Develop employee and manager engagement 10
c) Improve employee performance 10
Interpretation: Management of talent is beneficial for company because it provides assistance
in improving organizational performance at working area. In context to this, 20 people give their
views that proper management of talent also may assist in developing their employee by
motivating as well as encouraging them towards the goals. Along with this, 10 participants think
that effective talent management also contributes in developing employee and manager
engagement at working area. In addition to this, 10 respondents give their views that it also may
improve employee performance as they easily accomplish their targets.
Theme 4: Issues Holiday Inn can face at the time of managing their talent
Q4) What are the issues Holiday Inn can face at the time of managing
their talent?
Frequency
a) Lack of leadership 15
b) Increased employee turnover 15
c) Unappealing company culture 10
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