Research Project: Technology's Impact on Thomas Cook's Travel Sector

This report presents a comprehensive analysis of the influence of technology within the travel and tourism sector, specifically focusing on Thomas Cook as a case study. The research begins with an introduction highlighting the significance of technology in the modern business environment, particularly within the rapidly evolving travel industry. Task 1 outlines the research project, its aims and objectives, and the factors considered in its selection. A critical review of existing literature explores the impact of digital technologies on Thomas Cook's activities, strategies for attracting tourists, and the relationship between technology and customer satisfaction. Task 2 details the research methodology, including the matching of resources to research questions and the data collection process via questionnaires. Task 3 focuses on the techniques of research evaluation, analysis of results, and recommendations linking the research findings. The report concludes with a summary of key findings and recommendations for future research and implementation. This report provides valuable insights into the digital transformation of the travel industry and the strategic role of technology in enhancing business operations and customer satisfaction.

Research Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Research project and outline its specifications.....................................................................1
1.2 Factors that contribute in selection of research project.........................................................2
1.3 Critical review.......................................................................................................................2
1.4 Research project specification...............................................................................................3
1.5 Appropriate plan and procedures for agreed research specification.....................................4
TASK 2............................................................................................................................................4
2.1 Match resources to hypothesis and question of research......................................................4
2.2 Research investigation as per the agreed procedures and specifications..............................5
2.3 Record and collect relevant data...........................................................................................5
TASK 3............................................................................................................................................7
3.1 Techniques of research evaluation........................................................................................7
3.2 Analysis of results in original research specification ...........................................................8
3.3 Recommendations to research to link it with research findings.........................................21
CONCLUSION.........................................................................................................................21
RECOMMENDATION............................................................................................................21
TASK 4..........................................................................................................................................22
Covered in poster......................................................................................................................22
REFERENCES..............................................................................................................................23

INTRODUCTION
In the present situation, technology is one of the most significant factors which is taking
place in the business environment. Because of this, there are various kinds of changes that are
taking place in the business but all of these are providing benefits to the company only. Through
technologies, companies are able to conduct their functions and activities in more appropriate
manner and thus increase its productivity and profitability as well (Aubert, Schroeder and
Grimaudo, 2012). Here, the type of organisation doesn’t matter because technologies are same
for everyone and if it is successful in one then it will be the same in others as well. One such
industry is travel and Tourism industry which is also developing in the business environment at a
very fast speed. They are also making use of various kinds of tools and technologies because
there are several activities in travel industry which will be perform in more better manner if
technologies will be applied into them. The main reason behind growing this industry is that
people now-r –days are more interested in travelling to various places and spend their money in
visiting various kinds of tourist spots as well. There are so many companies who are doing their
business in this sector but one of the most successful companies is Thomas Cook. They are
providing their services since 1841 and are very successful as well.
TASK 1
1.1 Research project and outline its specifications
TITLE: “The influence of technology in travel and tourism sector: A case study on Thomas
cook”.
This is crucial for the investigator to develop the aims and objectives of research process
because through this the complete procedures can be conducted in proper style and the
investigation will be carried out in an appropriate manner (Bharadwaj and et. al., 2013). The
aims and objectives prepared for project are :
Aim: To identify the influence of technology in travel and tourism sector: A case study on
Thomas cook”.
Objectives:
 To identify the effect of digital techniques on the activities conducted by Thomas Cook.
 To analyse the effectiveness of digital technologies in attracting tourists.
 To examine the connection amongst the techniques and consumer satisfaction inside
tourist sector.
1

1.2 Factors contributing while selecting the research project
A procedure for choosing the task isn't simple in outline and for an investigation it is
extremely fundamental to decide main considerations which contribute in examine venture
determination (Chang, 2011). Hence these are sure amount of components that add in choosing
the venture "The influence of technology in travel and tourism sector " that plainly empower in
adapting various types of idea that is effective in creating appropriate association with customers.
Welfare:: It is very essential for investigator to select about favourable circumstances and
criticality which get drawn by such errand.
Goals: Another angle or thought which is connected with future where specialist need to survey
genuine about the real targets so that it can be attained within the specified limit.
Feasibility of project:: Another viewpoint which need to assess and grasp would be feasibility to
check that such assignment will end up productive in residency or not.
1.3 Critical review
Under this section, all the questions related the research will be assessed from the
viewpoint of various authors and thus the research will be understood in a more better manner.
The literature review is described as under :
How to identify the impact of digital technology on the activities conducted by Thomas Cook?
According to Kuo and Chuang (2016), the concept of marketing is developed over a
period through which fresh and proper thought prompt incorporate into it for gaining and
deciding healthier client base. It is extremely basic to decide the effect of promoting on business
exercises with the goal that characterize procedures could be encourage so as to increase upper
hand.
One of a noteworthy effect of digital technology is related with coming to the intended
interest groups. It is extremely basic for an organization to spend their cash on computerized
advertising as opposed to print media since it is much moderate in extend and additionally
assessment end up conceivable to break down the quantity of watchers.
What are the ways to examine the effectiveness of digital technologies in drawing tourists?
From the viewpoint of Ryan (2016), it can be said that digital marketing provides its
helps in all types of industries like travel and tourism and retail companies etc. The main role of
digital technologies while pulling in travellers are as follows:-
2

 Customers can look at various kinds of options of the destinations which they can choose
to visit. Also, they can book their tickets digitally as well and they will not have to go to
ticket counter as well to receive the same.
 On board benefits are also been provided by the digital technologies and through this the
customers can have good connection with their friends and family even if they are far
from home and outside the network areas as well.
What are the factors that will help in examine the relationship between technologies and
customers satisfaction within tourism sector?
There are various kinds of factors which are helping the company in providing
satisfaction to their customers like they can implement effective technologies through wich the
workload of the employees can get reduced so that they can do their work activities in a proper
manner. From the point of view of Kale, (2014), it is said that application of technology will help
the customers in bookings and checking out various places from their home itself, so it will be
very much convenient to them as they will be able to do in a proper manner and as per the needs
of the employees as well.
1.4 Research project specification
Data gathered by the specialist with the end goal of research assume a basic part in entire
research. Basically there are two principle wellsprings of information accumulation known as
essential and optional strategy for information gathering. Essential wellspring of information
accumulation bolster examiner in get together to date and new information related with the
primary theme of research. This strategy is expensive and tedious yet in the meantime this help
in make better determination. If there should be an occurrence of auxiliary technique for
information accumulation, scientist take help and utilize officially accessible information for
complete research. Articles, daily paper and diaries are real wellsprings of accumulate
information. Both strategies for information accumulation essential and auxiliary are utilized as a
part of this examination. A questionnaires contain 10 questions is plan by specialist to assemble
data.
Different approaches are there which can be utilized by scientist for principle motivation
behind investigation. Under this, subjective research techniques are utilized as this help specialist
in total research in a compelling way.
3

1.5 Proper program and process for agreed research specification
It is very crucial for each and every researcher to complete their activities on time as this
will help them in saving their time as well as cost which will be beneficial for them in every way.
To accomplish it, examiner can define an arrangement incorporate different exercises and the
time require to finish the same (Nicholas and Steyn, 2017). Real advances include during the
time spent research are as per the following: Develop aims and objectives:: It is essential advance of each exploration. In this scientist
plan a few points and goals in relation to fundamental subject of research. It is necessary to
include two at- least two days for this.
 Research method: This is the second step, in this agent recognize and select different
strategies for complete research venture and this take approx 2 days. Literature survey: here, inquire about specialist recognize and dissect different sections,
books and writings to gather and analyze the information related to principle theme. Information aggregation: In this, examiner assemble information by make inquiries from
responders.
 Information investigation: Collected outcomes are deciphered by specialist for take the
choice.
 Conclusion and suggestion: At last a scientist give a conclusion and furthermore give
proposals to alterations.
 Submission – Under this, the researcher submits the report finally after completion.
TASK 2
2.1 Match resources to hypothesis and question of research
There are various research questions that are made by the researcher while conducting the
research project. Some of them are as follows:-
 How to identify the effect of digital technology on the activities conducted by Thomas
Cook?
 What are the ways to analyse the effectiveness of digital technologies in attracting
tourists?
 What are the factors that will help in examine the relationship between technologies and
customers satisfaction within tourism sector?
4

2.2 Research investigation as per the agreed procedures and specifications
For break down the fundamental point of research and to discover better arrangement of
research issue a procedure is pick by analyst. Essentially there are two noteworthy strategies for
look into known as subjective and quantitative. Attitude, conduct and activities of respondents
amid overview is examined by analyst for feature the primary discoveries of research. One of the
primary element of this compose is that it help in complete top to bottom examination and gather
more data about the fundamental point of research. Mostly examine strategy called review is
embrace by analyst for this kind of research. Quantitative is another exploration technique in
which data related with the primary point of research is gathered as far as figures. Show look into
venture depends on subjective research strategy with this appropriate finding can be assessed.
2.3 Record and collect relevant data
Questionnaire
Name:
Age:
Gender:
Occupation:
Contact no.:
Email id:
Q1) Does the digitalisation techniques that are applied in an organisation have an impact on
their functions while working in travel industry?
 Yes
 No
Q2) What kinds of benefits are being received by the companies by making effective use of
tools and technologies in the travelling and tourism sector?
 Improvement in profits
 Satisfies the demand of consumers
 Developing efficiency of employees
 Accelerating the productiveness of employees
Q3) Is Thomas Cook making impressive usage of applications for gratifying the needs of their
customers?
5

 Yes
 No
Q4) Has the performance of employees improved after the implementation of innovative tools
and technologies in the company?
 Yes
 No
Q5) Can application of innovative and efficient technologies help in satisfying the customers
in a proper manner?
 Yes
 No
Q6) Is technologies helping Thomas Cook in making good relation with their customers?
 Yes
 No
Q7) In what ways does technologies impact inside travel and Tourism sector?
 Positive impact
 Negative impact
Q8) Is it effective for Thomas Cook to apply innovative techniques for reducing the issues
which are going on in the company?
 Yes
 No
Q9) Mention the various types of technologies which can be implemented in travelling
companies so as to conduct the activities in an appropriate manner?
 Cloud Technologies
 Bio Metrics
 Smartphones
 All of the above
Q10) Does Thomas Cook faced any kind of challenge while applying the digital techniques in
the company?
 Yes
 No
Q11) Mention the various types of difficulties which are being faced by the organisation
6

while making use of effective digital technology in the tourism business?
 Less knowledge of employees
 Technical faults
 High cost of technologies
 All of the above
Q12) Provide recommendations through which Thomas Cook can take batter advantage of
technology while performing their business activities.
TASK 3
3.1 Techniques of research evaluation
The various kinds of techniques that can be implemented while conducting the research process
are as follows:-
Research design: In setting of research, this is use to feature all the real techniques,
process and strategies that an examiner can use to dissect different zones and gather data related
with the theme of research. This helps to look at different options and pick the best answer for
take care of research issue. Mostly examine configuration show the best approach to do research
and feature the techniques and devices which will be use by analyst for examination. Real
research plans are spellbinding, exploratory and test. Every one of these outlines bolster agent in
do look into in a successful way and aid make important inference. Enlightening examination
configuration bolster analyst in complete a detail investigation of fundamental research theme
and in the meantime bolster in dissect the principle issues of research. Graphic research
configuration is taken under this report for complete research and to reach inference.
Research approaches: This is another viewpoint relate with the examination this feature
the fundamental method that specialist will take after to do look into. Each examination contain
some essential advances. This show the apparatuses embraced by analyst for information
accumulation, translation and investigation. Different devices are there which an analyst can use
to do inquire about. Before pick the last strategy, it is extremely basic for specialist to look at all
the techniques accessible and pick the best one for complete research in compelling way.
7

Inductive and deductive are the two noteworthy characterization of this. In deductive approach,
principle point of specialist stay to create new hypothesis from the information gathered with the
end goal of research and in the inductive approach agent test different hypothesis (Chong, 2014).
Inductive research approach is utilized as a part of this examination as this help in accomplish
better outcomes.
Data sampling: Under this investigator, first gather an example for complete research
with a specific end goal to improve results and make significant determination. For select an
example essentially there are two techniques which can be utilized by a scientist known as
likelihood and non likelihood. Likelihood examining is utilized under this examination for select
the example and to reach better determination. Under this examination, 45 respondents are taken
to gather information related with the theme of research.
Ethical consideration: It is very much essential for the researcher to conduct all their
research activities in an ethical manner i.e. by following all the rules and regulations. Through
this they will be able to handle all the issues which are prevailing in the company in a proper
manner. The investigator are also not required to reveal any personal details about the
respondents t anyone unless they give permission.
Limitations: Before carry out research, it is very essential for investigator to identify all
the issues and do efforts to handle the same. All this support in carry out research in an effective
manner and support in draw valid conclusions.
3.2 Analysis of results in original research specification
Findings
Q1) Does the digitalisation techniques that are applied in an
organisation have an impact on their functions while working in
travel industry?
FREQUENCY
 Yes 20
 No 10
Q2) What kinds of benefits are being received by the companies
by making effective use of tools and technologies in the travelling
and tourism sector?
FREQUENCY
 Improvement in profits 10
8

 Satisfies the demand of consumers 10
 Developing efficiency of employees 5
 Accelerating the productiveness of employees 5
Q3) Is Thomas Cook making impressive usage of applications for
gratifying the needs of their customers?
FREQUENCY
 Yes 18
 No 12
Q4) Has the performance of employees improved after the
implementation of innovative tools and technologies in the
company?
FREQUENCY
 Yes 25
 No 5
Q5) Can application of innovative and efficient technologies help
in satisfying the customers in a proper manner?
FREQUENCY
 Yes 15
 No 15
Q6) Is technologies helping Thomas Cook in making good
relation with their customers?
FREQUENCY
 Yes 16
 No 14
Q7) In what ways does technologies impact inside travel and
Tourism sector?
FREQUENCY
 Positive impact 20
 Negative impact 10
9

Q8) Is it effective for Thomas Cook to apply innovative
techniques for reducing the issues which are going on in the
company?
FREQUENCY
 Yes 18
 No 12
Q9) Mention the various types of technologies which can be
implemented in travelling companies so as to conduct the
activities in an appropriate manner?
FREQUENCY
 Cloud Technologies 10
 Bio Metrics 8
 Smartphones 6
 All of the above 6
Q10) Does Thomas Cook faced any kind of challenge while
applying the digital techniques in the company?
FREQUENCY
 Yes 20
 No 10
Q11) Mention the various types of difficulties which are being
faced by the organisation while making use of effective digital
technology in the tourism business?
FREQUENCY
 Less knowledge of employees 8
 Technical faults 7
 High cost of technologies 8
 All of the above 7
Data analysis and interpretation
Theme 1: Impact of Digital technologies on activities and operations of the organisation
Q1) Does the digitalisation techniques that FREQUENCY
10

are applied in an organisation have an
impact on their functions while working in
travel industry?
 Yes 20
 No 10
Interpretation: From the above data, it can be interpreted that digital technologies are having a
strong impact on the activities which are being conducted in the company because through this
all the work is being conducted in more effective manner and goals of the company is being
achieved in a proper manner as well. Out of 30 respondents, 20 are in favour of this but 10 are
not.
Theme 2: Various benefits which are availed after implementation of digital technologies
Q2) What kinds of benefits are being received by the companies
by making effective use of tools and technologies in the travelling
and tourism sector?
FREQUENCY
 Improvement in profits 10
11
Yes
No

 Satisfies the demand of consumers 10
 Developing efficiency of employees 5
 Accelerating the productiveness of employees 5
Interpretation: Out of the above data, it is prescribed that there are various kinds of benefits
which are being gained by the company through applications of effective technologies. Out of 30
respondents, 10 says that it will bring profitability, another 10 said that it will satisfy the
demands of the customers and rest says that it will improve the efficiency of employees and
productivity will also be enhanced.
Theme 3: Effective use of technologies in satisfying the needs and wants of the customers
Q3) Is Thomas Cook making impressive usage of applications for
gratifying the needs of their customers?
FREQUENCY
 Yes 18
 No 12
12
Improvement in profits
Satisfies the demand of
consumers
Developing efficiency of
employees
Accelerating the
productiveness of employees

Interpretation: From the above data , it is said that out of 30 respondents, 18 says that Thomas
cook is making effective use of the applications and 12 says that they are not.
Theme 4: Implementation of technologies is effective in improving the performance of
employees
Q4) Has the performance of employees improved after the
implementation of innovative tools and technologies in the
company?
FREQUENCY
 Yes 25
 No 5
13
Yes
No

Interpretation: Out of the above data, it is described that out technologies are helping the
company in developing the performance of the employees. Out of 30 respondents, 25 were in
favour of this and 5 were not.
Theme 5: Connection between applying technologies and providing satisfaction of customers
Q5) Can application of innovative and efficient technologies help
in satisfying the customers in a proper manner?
FREQUENCY
 Yes 15
 No 15
14
Yes
No

Interpretation: From the above data , it is said that out of 30 respondents, 15 says that
technology will help the travelling sector in providing satisfaction to their clients and customers
but another 15 said that they are not providing any kind of satisfaction.
Theme 6: Effectiveness of technology in making relationship with customers
Q6) Is technologies helping Thomas Cook in making good
relation with their customers?
FREQUENCY
 Yes 16
 No 14
15
Yes
No

Interpretation: From the above data , it is said that out of 30 respondents, 16 says that Thomas
cook is having goo relation with the customers but 14 says that they are not having good
relationships as they are not satisfying the customers in a proper manner.
Theme 7: Kind of impact inside travel and Tourism sector
Q7) In what ways does technologies impact inside travel and
Tourism sector?
FREQUENCY
 Positive impact 20
 Negative impact 10
16
Yes
No

Interpretation: From the above data , it is said that out of 30 respondents, 20 says that
technologies are making positive impact in the travel and tourism company and 10 are not in
favour of this.
Theme 8: Digital technology helping company in reducing the issues
Q8) Is it effective for Thomas Cook to apply innovative
techniques for reducing the issues which are going on in the
company?
FREQUENCY
 Yes 18
 No 12
17
Positive impact
Negative impact

Interpretation: From the above data , it is said that out of 30 respondents, 18 are in favour that
Thomas Cook are in a position to apply various kinds of tools and technologies in their
association but 12 were not in favour of this.
Theme 9: Kinds of technologies that are being used by travel and tourism companies
Q9) Mention the various types of technologies which can be
implemented in travelling companies so as to conduct the
activities in an appropriate manner?
FREQUENCY
 Cloud Technologies 10
 Bio Metrics 8
 Smartphones 6
 All of the above 6
18
Yes
No

Interpretation: From the above data , it is said that out of 30 respondents, 10 says that cloud
technologies will be more effective, 8 says that biometrics should be applied and the rest
favoured other methods.
Theme 10:Challenging situation while applying the technology or not
Q10) Does Thomas Cook faced any kind of challenge while
applying the digital techniques in the company?
FREQUENCY
 Yes 20
 No 10
19
Cloud Technologies
Bio Metrics
Smartphones
All of the above

Interpretation: From the above data , it is said that out of 30 respondents, 20 said that Thomas
cook has faced various kinds of challenges while implementing digital technologies in the
company but 10 think that they will not face any kind of challenge.
Theme 11: Various kinds of challenges that are faced by company
Q11) Mention the various types of difficulties which are being
faced by the organisation while making use of effective digital
technology in the tourism business?
FREQUENCY
 Less knowledge of employees 8
 Technical faults 7
 High cost of technologies 8
 All of the above 7
20
Yes
No

Interpretation: From the above data , it is said that out of 30 respondents, 8 said that difficulties
arise because people are not properly educated, 7 said that technical errors occurred, another 8
said that cost of the technologies were very high and the rest were in favour of all.
3.3 Recommendations to research to link it with research findings
CONCLUSION
According to the research directed above, it can be portrayed that advanced innovation is
a standout amongst the most imperative component which can be used in each association in
order to enhance its efficiency and in addition benefits in the business condition. Through
applying this, organizations are endeavouring to build their income or wage inside a brief span of
time. It is additionally exceptionally viable in building up the business at an abnormal state and
pulls in huge no. of clients towards the products and ventures they are providing in the market.
RECOMMENDATION
The recommendation which are given here are as follows:
 The travel and tourism area organizations should endeavour to make a solid and enduring
association with their customers and clients so that they get associated with them for a
significant period of time.
 The hospitality business is playing out their exercises for the welfare of individuals so
they should ensure that they comprehend the necessities and needs of the clients in an
21
Less knowledge of employees
Technical faults
High cost of technologies
All of the above

appropriate way with the goal that administrations can be exhibited to them in like
manner.
TASK 4
Covered in poster
22

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Data collection methods. 2018 [Online] Available
through:<http://www.bbamantra.com/methods-of-data-collection-primary-and-
secondary-data/>./
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