Research Proposal: Impact of TQM and Employee Empowerment at Marjan TV

This research proposal, conducted for Marjan Television Network, investigates the impact of total quality management (TQM) and employee empowerment on employee performance. The study aims to determine how empowering workers affects daily stress levels and how to enhance the acceptability of increased responsibility among employees. The research employs a mixed-method approach, combining qualitative and quantitative data collection and analysis. Qualitative data is gathered through semi-structured interviews with HR and top-level managers, while quantitative data is collected via employee surveys. The proposal includes a comprehensive literature review, outlining key concepts such as TQM, employee empowerment, and their effects on organizational performance, engagement, and customer satisfaction. The research seeks to identify measures to enable employees to take on increased responsibilities, contributing to improved business outcomes. The findings of this research will provide valuable insights for Marjan Television Network in optimizing its management practices.

Marjan Television Network
Research Proposal

Executive Summary
In the required research proposal, the research is conducted to determine "the impact of total
quality management and effects of extra responsibility of empowerment on employees" and the
research study also investigate what extent empowering workers adds to the daily stress of work
and the steps that need to be taken in order to enhance the acceptability of increased
responsibility among the employees. The research is conducted by Marjan Television Network
which is mainly as television company, and headquarter is located the United Kingdom. The
research methodology which is used in the research study is a mixed method which includes
qualitative and quantitative methods. MS Excel is used to analyze and interpret the data collected
from the respondents.

Table of Contents
Executive Summary.........................................................................................................................1
Introduction......................................................................................................................................3
Background......................................................................................................................................3
Aim and objective............................................................................................................................4
Research aim................................................................................................................................4
Research objective.......................................................................................................................4
Research methodology.....................................................................................................................4
Qualitative methods.....................................................................................................................5
Sampling plan...........................................................................................................................6
Data analysis.............................................................................................................................6
Quantitative methods...................................................................................................................6
Sampling plan...........................................................................................................................7
Data analysis................................................................................................................................8
Research ethics.............................................................................................................................8
Limitations...................................................................................................................................8
Gantt chart....................................................................................................................................9
Summary....................................................................................................................................10

Introduction
In the required research proposal, research is conducting on the topic total quality management
and empowerment of employees. The research is mainly conducting to determine “the impact of
total quality management and effects of extra responsibility of empowerment on employees."
The total quality management is mainly defined as the management system which includes
continues improvement of employees in all aspects. The research is conducting on the Marjan
Television Network which is mainly as television company and headquarter is located the United
Kingdom. The company was established in 2009 and total employees are more than 100. The
employee empowerment is mainly defined as the specific amount of autonomy given to the
employees regarding the decision making for the specific tasks within the organization. There are
mainly three approaches of employee empowerment, namely, socio-structural perspective,
psychological, and critical perspective approach. The employee empowerment allows an
individual to share information and contributes towards the decision making in order to improve
the business performance but it motivates the employee to work in a most efficient and effective
manner. The total quality management helps to manage the performance of employee in order to
improve the business performance through providing high quality of services to the target
audience.
Background
According to the Dogan (2003), there are various primary conditions of employee empowerment
such as attendance, information accessibility, innovation, and responsibility which helps to
contribute towards the improvement of business performance within the specific period of time.

There are various benefits of employee empowerment to the employees such as personal
development, increment in job satisfaction, willingness to work, organizational loyalty, and
motivation (Elnaga et al., 2014). Akin (2010), states that the employment leads to decrease the
work stress and increase hope as well as optimism. Employee empowerment is the most effective
way which allows the employees to use their creative that contributes towards the business
performance within the specific period of time (Eriksson et al., 2013). According to the Smith,
2006 organization needs to empower the employees in order to provide competitive advantage to
the company through innovation and contribution of employee in decision making. Ki Grasly
and etc. finds in his study about the employee views related to the empowerment which suggest
that the employee does not understand the concept of empowerment which suggest that the
employee associate it with control over work and they does not considered it relevant to the
power. The results shows that there is a significant relationship between the psychological
empowerment, performance, empowerment, and innovation behavior and it is considered as
important factors which helps to increases its performance (Boehm et al., 2015). Landes (1994)
states that the collaboration and team is the form of empowerment whereas Ward (1993) found
in his study that it is difficult to bring change within the organization in order to achieve
employee empowerment (Akgün et al., 2014).
According to the Talib, 2013 total quality management is the technique which engages all
employees to meet customer expectations trhough using problem solving approach that enhance
the quality of products and services within the specific period of time. Talib and Rahman (2010)
has recognized total quality model as the component of TQM model which enhance the business
performance through various practices such as focusing on target audience, commitment of top
level management, continuous improvement, training and development, benchmarking,

employee encouragement, quality and performance management. Li et al., 2006 states that the
organizational performance is directly related to the ability of achieving financial and strategic
objectives. Sadikoglow (2009) and Brun (2010) both agree with the statement that the
application of total quality management such as training and development, customer
management, process management, and others helps to improve the employee performance
which directly contributes towards the improvement of business performance. Wen et al., (2009)
explains that the application of total quality management helps to improve the customer
satisfaction through managing the customer service in a most efficient and effective manner.
Lord& Lawrence (2001) clarifies that the quality process management needs to be applied at the
beginning of the project and it ends at achieving the quality standards (Zhang et al., 2014).
Aim and objective
Research aim
The aim of the research is to determine the impact of total quality management and employee
empowerment on the employee’s performance within Marjan Television Network in order to
determine the measures that enable the employee to take on their increased responsibility.
Research objective
To determine the impact of total quality management and extra responsibility of empowerment
on the employee performance that helps to determine the measure which enables the workers to
take on its increased responsibility.

Literature Review
There are many differences in the outcomes, behaviors and attitudes in the term engagement. As
the employee may perform with commitment and pride, they may exhibit three kinds of positive
behavior: positively speak about the organization, display of intense desire and aim to become
the organizational member and lastly striving of employees to give the contribution to the
success of the business (Buckingham, et al., 2006) The outcome can lead to success of
sustainable business. Many studies have given the outcome that there is existence and presence
of statistical relationship which is positive between the employee engagement as well as
customer satisfaction, safety, employee retention, profitability and business productivity. The
engagement of employee is significantly interwoven with the outcomes of crucial business. An
organization which has high engagement of employees always outperforms those organizations
which have low engagement of employees (Colquitt, et al., 2001). Also, by having engagement
of employees in the organization, it can lead to growing significance of psychological
contentment and human capital in the business. The businesses do not have any choice except to
develop more output and result with approx. less input of employees (Greenberg, et al., 1990).
The corporates may also require to be engaged not with the body physically but with the innate
soul and mental mind of each individual employee. The concept of total quality management as a
construct of multidimensional aspect was initially defined as harnessing of the employees in their
work role in which they express themselves emotionally, cognitively and physically during their
performances of the role (Macleod). The increasing interest of positive movement of the
psychology aims to identify as well as promote those factors which allow societies, organization
and individual to grow and offer the required ground of fertile which may encourage the
enhancement of engagement of research in the academia (Saks, et al., 2006). The theory of

social exchange is widely and most accepted theory in the current research study on the
engagement of employees in the organization, the significant principles and values of theory of
social exchange make the decisions regarding social aspects on the basis of mutual benefits and
perceived costs. It also proposes the employee that they may get motivated if they are engaged in
the jobs responsibility and also when their jobs are on the basis of balanced and fair system of
exchange. The theory of social exchange evolves in time towards mutual commitments, loyalty
and trusting as well.
Research methodology
The research is mainly exploratory in nature which mainly focused on the determination of total
quality management and employee empowerment impact on the employee performance which
helps to predict the measures that needs to be taken in order to increase the acceptability of
increased performance. The semi-structured interviews are taken with the human resource
manager and top level manager in order to collect qualitative data. The employee survey is done
to determine the impact of employee empowerment through collecting quantitative information.
Mixed research method is used to collect maximum information which enables to develop
interrelationship between the findings.
Qualitative methods
The qualitative method is defined as the exploratory research which is used to determine the
opinion, potential information related to the research study. The qualitative data is collected
through conducting semi structure interviews with human resource manager and top level
manager of the company in order to determine the impact of total quality management and
employee empowerment on the employee’s performance which helps to determine the measures

that enable the employee to take increasing responsibility within the specific period of time that
directly contributes towards the sales volume of the company (Taylor et al., 2015). As there is a
time constraint due to which semi structured interviews are conducted which helps to derive the
path that covers all relevant topics related to the research. The duration of conducting interviews
are one hour each. The in-depth interviews are not suitable for the situation as there is a time
constraint and there is no strict format to be followed in semi structured interviews. The structure
interviews are also suitable for the situation as it restricts the information related to the topic only
which limits the scope of collection maximum information from the users. The data is collected
through primary research method as the information is directly received from the human
resource manager and top level manager of the company. Kidder and Fine (1987) explains that in
the qualitative research a daily core of observer decides that which questions to be asked and to
whom. According to the flick (1998) interviews are mainly used to under the perception related
to the research study in a verbal form that helps to collect maximum information related to the
research topic. Arthur and Nazroo (2003) states that the important to prepare the structure of
interview carefully so that all relevant topic must be include into the semi structured interview
that helps to collect maximum information within the specific period of time. Charmaz (2006)
explains intensive interviews as directed conversation which helps to collect relevant information
related to the customer experience. According to the Legard et al., (2003) who presents the two
interviews that one needs to precise the information while other needs to provide constructive
information. Semi structured interviews are always suitable for the research which has time
constraint and all relevant topics related to the research needs to be covered within short duration
of time. Arthur and Nazroo (2003) have described the structure for semi structure interview

which includes introduction, opening questions, core in-depth questions, and closure (Palinkas et
al., 2015).
According to the Kvale (1996) the semi-structure interview is mainly defined as the conversation
whose purpose is to collect the maximum information related to the research from the
interviewee with respect to the interpretation meaning. Gubrium & Holstein (2002) has described
structured interview as open situation in which all relevant information is collected from the
respondents within the short period of time. It is very useful as it helps to collect all relevant
information regarding the research topic without any specific format. According to the Sounders
et al., 2007 semi-structured interviews covers all related topic to the research with no strict order
and it is more appropriate as it helps to cover all relevant topic with the leisure of covering all
uncover as well as unexpected information. List of themes covers the research objectives in order
to collect relevant information from the interviewee (Galletta et al., 2013). The information
which is collected from the interviewee is used to assess the impact of total quality management
and employee empowerment on the employee performance which helps to determine the
increase in daily stress of work among the employees.
Sampling plan
The qualitative research is conducting through semi structured interviews so the interview is
taken of two personalities, namely, human resource manager and top level manager so the
sample size is to which helps to provide maximum information related to the total quality
management and employee empowerment which contributes towards the determination of its
impacts on the employee performance that helps to determine the measure which enable to the

workers to take on increased responsibility. The convenient sampling method is used to conduct
the research in order to collect qualitative data which helps to contributes towards the collection
of maximum information related to the impact of employee empowerment and total quality
management.
Data analysis
The qualitative data analysis is done through content analysis which helps to determine the
impact of employee empowerment and total quality work on the employee performance so that
the corrective measures can be taken in order to improve the employee acceptability of increased
responsibility. The data is collected from two respondents against the topics which are related to
the research objective.
Quantitative methods
The quantitative research is mainly experimental in nature which is used to determine the cause
and effect relationship between the variables. In the required research study questionnaire is used
as the research tool in order to collect quantitative data from the employees (Davies et al., 2014).
The research is conducted on hundred employees of the company who has already gone through
employee empowerment and total quality management in order to collect maximum relevant
information from the respondents. The convenient sampling method is used in order to collect
answers to the required questions. Closed-ended questions are used in the questionnaire and it
consists of fifteen questions. The non-probability method is used for convenient sampling. The
aim of quantitative research s to collect maximum information from the respondents related to
the impact of employee empowerment and total quality management. The questionnaire helps to
determine the employee’s point of view regarding the employee empowerment which helps to
determine the steps that needs to be taken by the company in order to improve employee