ASDA Research Project: Staff Training and Customer Satisfaction Link

This research project investigates the impact of staff training and development programs on customer satisfaction within ASDA. The study utilizes various themes to analyze different aspects, including customer satisfaction levels with ASDA's products and services, the perceived increase in staff skills and abilities due to training, the contribution of training to company productivity, and the role of training in customer retention. It also explores effective motivational tools for managers, the efficiency of on-the-job versus off-the-job training, key elements of ASDA products, and overall product and service rankings. The research concludes by affirming the necessity for ASDA to offer continuous training to its employees to enhance performance and customer relationships. Desklib provides access to similar projects and resources for students.

“To determine the effectiveness of
training and development of staff
members on customer's
satisfaction.”

INTRODUCTION
Today a company can not survive without its workers. These are
the one who execute all business operations and make final
products for company's customers to fulfil their requirements.
Skilled employees with a positive work attitude support firm in
reach its final goals in an effective manner.

Theme 1: Like products and services of
ASDA
Yes No
0
5
10
15
20
25

Theme 2: Training and development programmes
increase skills and abilities of staff members
Yes No
0
5
10
15
20
25

Theme 3: Training and development programmes
help in enhance company's productivity
Yes No
0
5
10
15
20
25

Theme 4: Training and development activities help
enterprise in retain customers for long period
Yes No
0
5
10
15
20
25
30

Theme 5: Tool which should be used by managers of
ASDA to motivate individuals to buy its products
Discounts Economic cost Quality services CSR
0
2
4
6
8
10
12

Theme 6: Which mode of training is more
effective
On the job training Off the job training
0
5
10
15
20
25
30

Theme 7: Main element of ASDA
products
Quality of products Value services
0
2
4
6
8
10
12
14
16

Theme 8: Rank to the products and
services of ASDA
Excellent Good Satisfactory Average
0
2
4
6
8
10
12
14

Theme 9: ASDA require to offer training
to its employees
Yes No
0
5
10
15
20
25

REFERENCES
Luo, X. and Homburg, C., 2013. May. Neglected outcomes
of customer satisfaction. American Marketing
Association.
Regis, R., 2008. Strategic Human Resource Management &
Development. Excel Books India.