Assessing UBER's Impact on the UK Economy: A Research Proposal

This research proposal investigates the potential effects of UBER on the UK economy. It begins with an introduction outlining the research's purpose: to assess UBER's influence on UK economic growth, particularly concerning employment opportunities. The proposal details the research objectives, questions, and the methodology, including a review of literature on UBER's operations and its economic impact. It emphasizes the importance of the transportation sector in the UK and UBER's role as a peer-to-peer ride-sharing service. The proposal also highlights UBER's impact on employment, its relationship with economic growth, and strategies for global performance. The study employs qualitative and quantitative methods to analyze the data, interpret results, and provide recommendations. The proposal includes a table of contents, outlining the research structure, and references to relevant sources. The final section of the proposal will present a conclusion, summarizing the findings and implications of UBER's operations on the UK economy.

Research Proposal

Table of Contents
TITLE:.............................................................................................................................................1
Introduction .....................................................................................................................................1
1.1 Formulate and record of possible research project outline specifications............................1
1.2 The process of research project selection and factors that motivated research ....................2
1.3 An initial review of the literature on the topic of choice......................................................3
1.4 Produce a research project specification. .............................................................................7
1.5 An appropriate plan and procedures for the agreed research specification...........................7
TASK 2..........................................................................................................................................10
2.1 Match resources efficiently to the research question or hypothesis....................................10
2.2 Undertake the proposed research investigation in accordance with the agreed specification
and procedures..........................................................................................................................10
2.3 Record and collate relevant data where appropriate...........................................................13
TASK 3 .........................................................................................................................................14
3.1 Use of appropriate research evaluation technique for study...............................................14
3.2 Interpret and analyse the results in terms of the original research specification................15
3.3 Make recommendation and further area for consideration. ...............................................25
TASK 4..........................................................................................................................................27
4.1 Covered in PPT...................................................................................................................27
CONCLUSION ............................................................................................................................27
REFERENCES..............................................................................................................................28

TITLE:
“To access the possible effect of UBER in respect to growth of UK Economy.”.
Introduction
In the modern business environment, the potential motive of each small as well as large
business enterprises is to attaining higher growth and profitability with the market place. An
industrial development has an effective relation with the economic growth of a country. United
Kingdom has the largest economy in the globe and the country maintain its higher position
through potential development of its business industries. High economic position represents
higher growth of the country (Calo and Rosenblat, 2017). The potential motive of each nation is
to developing its economic condition through enhancement of its organisational operations and
industry development. The present research is based on the possible effect of UBER or its
operations on the UK economy. UBER Technologies Inc. is a peer-to-peer ride-sharing, taxi cab,
food delivery, bicycle sharing and transportation network company. The present exploration
work will discuss about the impact of UBER operations on the economy of UK.
1.1 Formulate and record of possible research project outline specifications
A research project is based on a particular issue, which is required to be addressed by the
investigator through developing an appropriate report with actual facts and reliable data. The
considered research is based on analysis of the effect of UBER in developing employment
opportunities within UK. Proper emergence of a business in a country is effective for the growth
and development of overall economy. Industrial involvement is beneficial for a nation to develop
various employment opportunities and it has a huge impact of the growth and development of a
economy (Yaraghi and Ravi, 2017). A research is consist of various elements as an exploration
work is based on aim and objectives which are predetermined in nature and helps the investigator
in providing an appropriate direction to the investigator to carry out all the research activities in
appropriate direction. The appropriate aim of this particular research is: "To determine the effect
of UBER in developing employment opportunities within UK economy".
The present research work is based on the analysis of UBER, It is a private transportation
delivery company with a headquarter is in San Francisco, California. The company has its
operations around 785 metropolitan areas globally. Britain Growth rate could be increased
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through as much as 0.7pc if disruptive industry like UBER and Airbab are significantly captured
in official GDP numbers (Uber effect' could add 0.7pc to UK economy). An exploration work is
depend on some specified aims and objectives and the significant objectives that are interlinked
with the aim are associated as below:
Research Aim
To access the possible effect of UBER in respect to growth of UK Economy.
Research Objectives
 To study about the different operations of UBER with the UK economy.
 To evaluate the impact of UBER in developing the employment opportunities within UK.
 To analyse the relationship between UBER and economic growth of UK in terms of
developing employability opportunity. To identify the measures that are used by UBER in context of developing its global
performance.
Research Questions Discuss the impact of UBER in developing the employment opportunities within UK?
Secondary research questions
 What are the major criteria for UBER operations?
 What is the relationship between UBER and economic growth of UK?
 What measures are being used by UBER in context of developing its global
performance?
1.2 The process of research project selection and factors that motivated research
A research project is based on various aspects that are effective in providing an
appropriate direction to the researcher to implement all the operations in appropriate manner
(Burtch, Carnahan and Greenwood, 2018). There are various aspects and factors that motivates a
research to execute all the activities in systematic manner is evaluated as below:
Introduction: This is the primary aspect of an investigation which represents the
potential purpose of the research work. This provides a clear vision to the researcher to moving
ahead towards right direction with the support of appropriate aim and objectives.
Literature Review: This is the second and important part of research which plays an
effective role in conducting an in-depth analysis on the research issue. This section is effective in
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providing a theoretical frameworks with the analysis of the opinion of various authors and
writers.
Research Methodology: It consist to be the imperative part of research work which is
based on various applications that assist the overall exploration in right direction. This section is
based on various methodologies like research design, philosophy, approach, type of
investigation, data collection, data analysis tools, data sampling etc.
Data Analysis: This is the key aspect of the overall research work, In this section data
and information is being analysed through preparing charts, graphs etc. This also provides a
brief area of study to the investigator to direct an investigation of the information that are
gathered by primary source of data collection (Rauch and Schleicher, 2015).
Conclusion and Recommendation: This is the final piece of the research work, as in this
overall conclusion has been provided on the outcomes of the investigation. along with this
recommendation has been given in respect to making appropriate improvement in the desired
area of study.
1.3 An initial review of the literature on the topic of choice.
In today's modern era, competition is so high at market place and organisations are
widely concern on developing their operations in respect to attaining higher growth and success
at market place. UK is the largest economy in the world and the growth of the country is based
on its developing industries (Gong, Greenwood and Song, 2017). Transportation is considered as
the most leading sector which has a huge influence on the overall economic condition of UK.
UBER Is a well known transpiration service provider which is widely concern on capturing a
wide area of market through developing its business operations at global level. UBER has had a
positive impact on the UK economy. Currently, there are around 10000 private hire vehicles in
the capital – and 10% increase from 3 years ago. UBER provides its services through app that
connects people wanting cabs to cab drivers. In cities such as London, an individual can
normally request an UberX on their mobile phone with one arriving in approximately 5-10
minutes. Its cheap fares and quick availability have made the app hugely popular. Many jobs
have been created, UBER drivers tend to be very happy with the company whenever an
individual speak to them. This create value in the growth and development of UK economy.
The study of UBER and its different operations.
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UBER is a peer-to-peer ridesharing , food delivery, taxi cab and transportation network
company. It was founded in 2009 by Travis Kalanick, Garrett Camp in San Francisco, California.
Uber's disruptive explosive growth, technology and constant controversy create it one of the
most fascinating organizations to emerge over the past decade. Operations of UBER is identify
in different ways, some are determined as under:
Quality of Design: According to the Cindy Nguyen, (2014), UBER has a high and
effective quality of design as it's inputs are broad-grade materials following full-size luxury
black cars from BNW, Audi and Mercedes-Benz. The service presentation is labelled as luxury
by reason of it's black, sleek aesthetically pleasing design.
Quality of services: Quality of conformance and quality can be followed to the delivery and
design of services. In this form, quality refers to reliability of services and how the services
meets the particular requirement of the customer. Both are describe as under: Reliability of services: Company promise that when a person requests a travel, the
appropriate driver's place will be addressable to track. In this, customer will be texted
when their journey arrives and the details and name of driver will appear in the app. How the service meets the particular needs of the customer: For this UBER follow a
feedback technique whereby the customer's quire is noted. It is essential for an
organisation to retain long lasting relation with the clients and accomplish better
outcomes within predetermined period of time. Feedback system is one of the best way to
analysis needs of customers towards business services and fulfil according to them.
Flexibility: It introduce to how speedily operations processes or activities can fit to changes in
the marketplace. UBER is a best example of service provider and they can be achieved this
through the: Maximising the skill level of providers: UBER is able to do this is an easy manner, as
they freely recruit licensed drivers. By maximising restrictions, it allows company to
analysis higher skilled or knowledgeable drivers to give the chaffer service. Improving the level of technology: New technology is identify as one of the essential
way for the company to enhance their capacity and flexibility (UBER Case Study
(Operations)). For achievement of this UBER buying an innovative technology which
will help them in running business operations with more smooth manner.
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Impact of UBER in developing the employment opportunities within UK
According to the Uber's platform assists $17 billion dollars of GDP (Gross Domestic
product) in the United State per year over the period. In annual basis, net economic value add to
business drivers is approximately $5.7 billion. Since UBER is a multinational company which is
operating its business in many countries. If it starts its business in UK than the opportunities of
employment in UK also increase (Uber in the Economy, 2018). Since, to start a business in UK it
requires efficient drivers which can drive the cars, management workers which are required to
manage the company and a workshop which is necessary for the company's car. The human
resources required for the company will be hired from UK because the every company will try to
cover the human resources from the business country which help it in cutting the cost. If the
human resources are hired from other countries they requires more salary and incentives than the
localities. Thus the job opportunities in UK increases. The chances for the young steps to include
their productivity in UBER increases. This will also helps in increasing the economy of the
country. The staff requires to train thee employees of UBER because the policies of it should be
known to their staff.
The relationship between UBER and economic growth of UK.
According to the opinion of Christopher Williams, 2015, Uber has hailed accelerating the
growth within the United Kingdom following a landmark victory over other can drivers. Uber
products, technology and partners helps in enrich the living of people in the manner that are not
always be tangible. The minicab app’s has plays vast role in increasing British turnover more
than tenfold in last year to £11.3m, reported to accounts filed at Companies House. The
illustration represents only Uber’s share of fares for trips that are booked via its facilities and
services at least 70pc of payments go straight to the self-employed drivers, thus the development
of self employment has crate higher economic growth of United Kingdom. Uber, is low-backed
through major investors involving Google and Goldman Sachs, also moved towards the black in
the UK for the first time, posting a pre-tax profit of around £900,000, which is compared with a
loss which was held approximate £337,000 in the year of 2013. It paid £22,000 in corporation
tax. In the modern business environment competition is on its peak and the major purpose of
each business association is to enhance its operations at global level in respect to attaining higher
growth and success at market place (Uber reports rapid UK growth. 2015). The growth of
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business industry has created a huge influence in the economic development of a countries
economy. The government or its bodies are also providing support to the organisations in respect
to developing its performance at global level. UK has provide chance to Uber to establish its
business and develops its operations at wide area so that appropriate growth can be attained
through the appropriate operations of the Uber. The company operate its business operations
with the help of mobile applications. Uber is a ride hailing application, which allows customers
or clients to take benefits of the offered products and services of the firm. The application allows
customers to order a private or shared car with a few taps of a mobile application, with an
appropriate payment facility that is taken automatically from the users registered accounts. This
is more convenient than the ordinary cab as it offered facilities at a considerably lower price
point. The emergence of Uber is beneficial for the economic growth of UK has country attain
higher mount of profit and revenue.
The appropriate measures are used by UBER in context of developing its global performance.
As per the views expressed by Matthew David, 2018, Uber is considered as a
quintessential unicorn with not a huge track record, but a valuation which reaches at 1 billion.
Uber deal in a large segment and widely concern on fulfilling the desires of people through
offering them appropriate facilities, thus higher satisfaction helps an organisation in sustaining
customers for long run of business operations. Uber majorly deals in innovative technologies as
the company offers its facilities with the help of advance tools and technologies. Uber majorly
deals through application on which the company offers its all facilities and these can be taken by
the customers as per their requirements. There are various measures that are used by Uber in
respect to developing its global performance, some are associated as below:
Driver Application Process: This considered as the most essential measure that is widely applied
by UBer is respect to developing the operations of the firm at wide scale. This also recognised as
the important safety measure which is effective for firm as well as its users. In this process
drivers needs to permit in respect to executing them in the organisations operations after
qualifying the medical or driving test (How Uber used mobile performance engineering to pull
ahead, 2018). Drivers also requires to undergo through vehicle inspection in which
comprehensive background is checked by the AFIS Switch System and training on the
application.
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ETA Facility: This is the most essential measure which is effective for the safety and security of
customers. As in this modern era crime has increased and people are very much aware about
their safety and security. Uber has launched ETA facility for their customers by which user is
able to be connected with their family and friends.
Risk Free Transactions: In this process fares are charged automatically to the rider’s registered
credit or debit cards, so drivers and riders never have to deal with the risk or hassle of carrying
cash and providing change.
1.4 Produce a research project specification.
This is the most essential part of the research work as the research questions are
interlinked with the aim and objectives of the research (Leighton, 2016). Some important
research questions are evaluated as under:
 What are the major criteria for UBER operations?
 What is the impact of UBER in developing the employment opportunities within UK?
 What is the relationship between UBER and economic growth of UK?
 What measures are used by UBER in context of developing its global performance?
1.5 An appropriate plan and procedures for the agreed research specification
In order to identify time period for completion of research activities Gantt chart is
introduce one of the best tool. It is a kind of bar chart that is followed to visually show the
schedule or time of a project (Andreotti and et, al., 2017). Main purpose of using Gantt chart in
project is to analysis accurate time related to the starting and ending of project activities. This
chart includes some activities which are shown as under:
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TASK 2
2.1 Match resources efficiently to the research question or hypothesis
There are different resources used by an investigator to test research hypothesis or
questions in an effective manner. For this, cost, time and communication are identify as an
importance resource which will help in doing research activities in an appropriate manner.
Cost: It is a biggest source for the researcher because without this, they can not complete
research activities appropriately (What is cost? 2017). For doing all activities of study, accurate
amount of cost is required.
Time: It is identify as an another resource which is also useful for the researcher to do
research activities in an appropriate manner (DeMasi, 2016). Time is necessary aspect for the
investigator to meet with research hypothesis or question easily.
Communication: This is important for the project manager to communicate all details
about the research to their staff members (What is Communication, 2018). Thus, with the help of
accurate and proper information, investigator can easily done research activities.
Apart from this, research design and different methods of research are also useful for the
investigator to analysis response from the customer side about the topic. Beside this,
questionnaire is identify one of the best technique to address all questions and attain better
outcomes for the study.
2.2 Undertake the proposed research investigation in accordance with the agreed specification
and procedures
It is identify as an essential part for the research project which is based on some methods
and techniques used by researcher to collect accurate amount of data from the respondents. For
this research onion introduce as a best framework which has some layers are explained as under:
Research Philosophy: Positivism and interpretivism are identify as an essential
philosophy used by the researcher to gain better outcomes for the study (WESTERBEEK and et.
al, 2016). Interpretivism philosophy will be applied in the study which will highly essential for
researcher in arriving valid conclusion. Positivism philosophy is not suitable and appropriate for
executing research appropriately because it give invalid conclusion for the research.
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