This research project examines the impact of globalisation on Vodafone's business activities and functions. The introduction defines globalisation and its influence on business, specifically focusing on Vodafone as a case study. The report outlines the research proposal, including the research aim, objectives, questions, and literature review. The literature review explores the concept of globalisation, its impact on international trade, and various strategies Vodafone can use to expand its business globally, such as strategic alliances and joint ventures. The project analyzes the impact of globalization on marketing functions and explores different entry modes for international expansion. It covers the research methodology, data collection, analysis, and findings, concluding with an assessment of research methods and potential alternative methodologies. The document is a student assignment available on Desklib, a platform providing AI-based study tools for students.
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