Research Project: Managing Workplace Cultural Diversity at Tesco

This research project investigates the management of cultural diversity within Tesco, a global retailer, exploring the concept of workplace equality and diversity, strategies for effective cultural diversity management, and the positive implications of such management. The study includes a literature review, a detailed methodology using a quantitative approach with content analysis, and a data collection phase using questionnaires. The project aims to understand the role of cultural diversity in employee performance and organizational success, examining strategies such as developing policies aligned with company goals and communicating diversity policies. The research also highlights the benefits of cultural diversity, including increased productivity, creativity, and profitability, providing valuable insights for Tesco and similar organizations. The project concludes with recommendations for further research and reflection on the research methods used.

RESEARCH
PROJECT

Table of Contents
CHAPTER 1 : INTRODUCTION ..................................................................................................3
1.1 Research proposal.............................................................................................................3
CHAPTER 2 : LITERATURE REVIEW .......................................................................................5
2.1 Introduction......................................................................................................................5
2.2 literature review................................................................................................................5
CHAPTER 3 : METHODOLOGY .................................................................................................7
3.1 Research Approach...........................................................................................................7
3.2 Methodology.....................................................................................................................8
CHAPTER 4 : DATA COLLECTION AND ANALYSIS ............................................................9
4.1 Data collection..................................................................................................................9
4.2 Data analysis, presentation and discussion.....................................................................10
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS ..................................................18
5.1 Conclusion......................................................................................................................18
5.2 Recommendations..........................................................................................................19
CHAPTER 6 : PERSONAL REFLECTIVE STATEMENT ........................................................19
6.1 Reflect on research methods used..................................................................................19
6.2 Consider research methods that could have been used..................................................19
6.3 Areas for further research...............................................................................................20
REFERENCES..............................................................................................................................21

CHAPTER 1 : INTRODUCTION
1.1 Research proposal
a) Research project description
Managing cultural diversity is basically refers to structure of belief that involves
recognition among all the diverse group within the organisation and provide them with equal
benefit as other people from different culture getting, in term of their job role within the
organisation. By effective management of cultural diversity an organisation would be able to
bring new or innovative practices within the organisation that support it in achieving success at
marketplace (Bhattacharya, 2016). To conduct current study, TESCO is considered, an
international retailer and for range of services throughout the world. It ranked as 3rd largest
retailer gloablly. Therefore, it required to manage cultural diversity in order to maintain its
competencies in different market as the local people have much knowledge regarding the taste
and preferences of people instead of employees that are new to market. Hence, it is required to
hire people from a particular country in which it operates for providing better services to its
customers as per their taste & preferences. But recruiting people from different culture find
several issues in term of managing their work with other employees (Hebl and Avery, 2012).
Therefore it become crucial for TESCO to effectively manage the employees belongs to
diversified culture and background so that best possible outcome can be extracted out of efforts.
b) Research aims & objectives
Research Aim
The research project is performed to develop a better understanding about workplace
diversity and to evaluate various strategies and ways for effectively manage cultural diversity in
the workplace.
Research objectives
 To study about the concept of workplace equality and diversity.
 To develop better understanding about various strategies and ways that lead to better
management of cultural diversity within the Tesco Plc (Wrench, 2016).
 To evaluate about the positive implications and benefits of managing cultural diversity at
workplace of Tesco plc.
Research questions
 What do you understand by the concept of workplace equality and diversity?

 What are the various strategies and ways that lead to better management of cultural
diversity within the Tesco Plc?
 What are possible positive implications and benefits of managing cultural diversity at
workplace of Tesco plc?
c) Reason for choosing project
The reason for performing current study is to investigate about role of cultural diversity
within an organisation and how it is helpful to manage the performance of employees (Harvey
and Allard, 2015). By performing this investigation, TESCO would be able to identifying the
necessity of cultural diversity and basic strategies that can be adopted for effectively managing
the diversity within organisational culture.
d) Activities and timescale

CHAPTER 2 : LITERATURE REVIEW
2.1 Introduction
It is defined as the process of gathering and evaluating the information from already
published sources in context of current area of study. This help in determining the nature of
study and area of further expansion so that by considering it as a base primary information can
be gathered for performing further studies (Kim, Lee and Kim, 2015). Under this, researcher
mainly gather information from secondary sources such as journals, articles, books and others, as
these sources are very much helpful in gathering the information in less possible time and cost.
2.2 literature review
The workplace equality and diversity
As per information shared by Ruth Mayhew, 2017, equality and diversity have number of
benefits at workplace. Under this equality is highly depend on the acceptance of diversity with an
aim to provide equal treatment in the working environment. In this diversity is about number of
ethnic, cultural and rational group are being working within an organization. On other hand

equality is defined as the set of behavior which involve considering all the workers equally
despite of looking over their race, gender, culture, disability or other attributes. With effective
training availability related with concerning diversity, it become easier for the employer to
develop effective workplace policies which provide values related with the equality, equity as
well as equal treatment at workplace (Sharma, 2016). The diversified group support in educating
and enlighten the staffs and help in encouraging them to explore several type of alternative
methods related with developing interpersonal relationship. Additionally workplace diversity
probably consider to be the most profitable as it support in broadening the client base by opening
up the opportunity to deal with clients belong to different culture, language and nationality. This
is so because the interaction with co-worker belongs to varied races, culture and generation
provide your workforce with the exposure that they never experienced which support in
improving the performance of employees by teaching them new method of performing job role
and resolving the problems.
Strategies and ways that lead to better management of cultural diversity within the Tesco
Plc
As per the information presented by Kimberlee Leonard, 2019, the diverse workforce
involves people from several different background and support in bringing strength to the
organization if managed properly by bringing huge number of skills or capabilities to the group.
There are number of issues that mainly get arises while maintaining the diversity at workplace
as people belong to different culture mainly do not put efforts toward adjusting with the people
from different background. There are some strategies that TESCO can adopt in order to create
several business policies that help in meeting with addressing the diversity related issues and
meeting up the value of company. These strategies are mentioned below:
 Developing policies adhering to company goals :- Manager of TESCO must focuses
toward determining the issues related with diversity and need, once it get identified nest
step is to look inside the organization's mission. With this new policies must be
developed that help in working in unison along that consider ethical values of an
organization. This strategy will support them in aligning the commitment of an
organization with the diversity and recognition of different cultural value.
 Communicating diversity policies :- Manager of TESCO must focuses toward imposing
and communicating about the several strategies that are being formulate in relation with

promoting and managing the cultural diversity at workplace (Ruggs and et. al., 2015).
This is so because it support in keeping employees aware about the several policies that
they must remain adhere to, so that it become easier for them to accept the diverse
employees.
The positive implications and benefits of cultural diversity management in Tesco plc
As per information presented by Lauren Clarke, 2019, in this technological and
globalization era, large number of organization are making efforts to get succeed in cultural
diversity at workplace. TESCO will experience number of benefit with the proper management
of cultural diversity such as,
 Increasing productivity :- Diversity support in bringing range of talents together where
all of them working toward accomplishment of common goal with the help of different
set of skills. Under this TESCO will be able to provide its employees with gaining new
skills or knowledge from one another that they can apply to deal with several problems
and ensuring enhancement in productivity level.
 Help in increasing creativity : - Another benefit of cultural diversity is that it support in
increasing the creativity among team which support in having an ability to get more
diversified set of solution to a specific problem (Bond and Haynes, 2014). Additional,
diverse workforce also support TESCO in getting a regular flow of new ideas and
practices for bringing improvement to current practices.
 Increase profitability :- Increase in cultural diversity practices at workplace help in
increasing the profit earning ratio of the organization. This is so because by adding
employees to workforce that belongs to different culture open up the opportunity for
company to cater different customers need by understanding their culture, language and
demand.
CHAPTER 3 : METHODOLOGY
3.1 Research Approach
It refers to a tool which assist investigator in analysing and gathered information
effectively. This section of methodology is based on the approached used for information
gathering and its analysis (Mackenzie and et. al., 2012). For data collection qualitative and

quantitative approaches are used by a researcher. In current study quantitative approach is
adopted by investigator as it help uin gathering the quantified data which make it easier to
provide finding with more accuracy due to numeric data.
On other hand, approaches for data analysis are of two type like inductive and deductive
approach. From theses deductive approach is implemented by the investigator within this study
for getting more reliable and accurate information (Mackey and Gass, 2015). It also assist in
testing the existing theories that are based on perception of people and it is depend on the
quantitative method of investigation.
3.2 Methodology
 Sampling :- It is defined as the process through which investigator mainly select the
respondents that can provide information regarding specific area of study. There are two
different sampling method which researcher mainly use such as probability and non-
probability(McCusker and Gunaydin, 2015). Among them probabilistic method of
sampling will be used as it support in avoiding any kind of bias behaviour from the
researcher side by providing equal opportunity to each individual within population for
being selected. For this study sample size would be 30 respondents.
 Data Analysis :- It refers to the process of examining, analysing, transforming and
modelling the data in order to evaluate the gathered data for determining the findings and
reaching up to a valid conclusion. Under this, outcome obtained will get communicated
to the stakeholders involve in investigation for supporting them in decision making
(Miller and et. al., 2012). For analysis several tools are used such as thematic analysis,
coding, typologies, content analysis etc. support researcher in evaluating both
quantitative and qualitative data. For this investigation content analysis is used which
support investigator in forming up themes for questions to be asked from respondents and
then analysing the, systematically regarding current study.
 Cost, access and Ethical Considerations :- This section of investigation is crucial as it
is related with the ethical as well as financial aspect of research. For performing
investigation, researcher require some amount for executing several activities involve
within research such as it required fund for gathering information with the help of
questionnaire, getting more access to published journals. In addition to this, research also
involve several type of ethical consideration that investigator have to consider while

conducting investigation (Quinlan and et. al., 2019). It includes do not harm any
individual, informed consent prior to gathering information, Confidentiality in term of
personal details of respondents and access to data.
CHAPTER 4 : DATA COLLECTION AND ANALYSIS
4.1 Data collection
It is a procedure of gathering and analysing the information y considering variable
sources. The different data collection sources are secondary & primary. In this secondary
information is one which is gathered from already presented data and help in forming up a strong
foundation of an investigation over which further study can be executed effectively (Riedl, Davis
and Hevner, 2014). It is mainly gathered using books, journals, articles, internet sources etc. On
the other hand, primary information is mainly collected which is totally new or fresh and not yet
been gathered by any other individual previously. Primary information is gathered from sources
like observation, questionnaire, interviews and others.
For conducting this study primary data collection method will be used which is collected
using questionnaire as it support in gathering larger amount of data in less possible time period
(Scotland, 2012).
Questionnaire
Q1. Do you have an idea regarding the role of workplace equality and diversity within an
organisation?
a) Yes
b) No
Q2. According to you does cultural diversity practices support TESCO in improving its
employees' performance?
a) Agree
b) Disagree
Q3Which one is the positive attribute that attract an organisation to adopt cultural diversity ?
a) Flow of innovative ideas to workplace
b) Enhancing productivity

c) Improve brand reputation
Q4. What benefit does TESCO will get with managing cultural diversity at workplace?
a) Ensure employees engagement
b) Improve creativity
c) Promote range of skills
Q5. What are several ways that TESCO can adopt for promoting equality and diversity art
workplace?
a) Treating staff members fairly
b) Developing inclusive culture
c) Provide equal opportunities
Q6. What are several challenges that TESCO may face at the time of managing cultural
diversity at workplace?
a) Conflicts among employees
b) Language barrier to communication
c) Bring coordination in work
Q7. Among the following which one work as effective strategy for TESCO in managing
cultural diversity?
a) Providing training
b) Improving communication flow
c) Promote team work
4.2 Data analysis, presentation and discussion
Q1. Do you have an idea regarding the role of workplace equality
and diversity within an organisation?
Frequency
a) Yes 20
b) No 10
Q2. According to you does cultural diversity practices support
TESCO in improving its employees' performance?
Frequency

a) Agree 20
b) Disagree 10
Q3Which one is the positive attribute that attract an organisation
to adopt cultural diversity ?
Frequency
a) Flow of innovative ideas to workplace 15
b) Enhancing productivity 10
c) Improve brand reputation 5
Q4. What benefit does TESCO will get with managing cultural
diversity at workplace?
Frequency
a) Ensure employees engagement 12
b) Improve creativity 8
c) Promote range of skills 10
Q5. What are several ways that TESCO can adopt for promoting
equality and diversity art workplace?
Frequency
a) Treating staff members fairly 15
b) Developing inclusive culture 5
c) Provide equal opportunities 10
Q6. What are several challenges that TESCO may face at the
time of managing cultural diversity at workplace?
Frequency
a) Conflicts among employees 11
b) Language barrier to communication 9
c) Bring coordination in work 10
Q7. Among the following which one work as effective strategy for
TESCO in managing cultural diversity?
Frequency
a) Providing training 13
b) Improving communication flow 7

c) Promote team work 10
Theme 1 :- The role of workplace equality and diversity
Q1. Do you have an idea regarding the role of workplace equality
and diversity within an organisation?
Frequency
a) Yes 20
b) No 10
Interpretation : - By gathering data regarding role of equality and diversity in an
organisation it is found that 20 from 30 people said yes they have idea regarding it as this
consider to be a major practice to be implemented within an organisation. On the other side 10
people said they don't have much idea about the role workplace equality plays within an
organisation.
a) Yes b) No
0
2
4
6
8
10
12
14
16
18
20
20
10
Frequency