This research proposal aims to determine the diverse strategies implemented by a multinational company, specifically ZARA, when entering a growing marketplace. The research will explore the concept of globalization, identify new trends, and analyze the advantages and disadvantages of expanding into emerging markets. The objectives include identifying the strategies employed by ZARA, the research employs a deductive approach using qualitative techniques for data collection. The proposal outlines the literature sources, including online articles. The report also details the research approach, design, and methodologies to be used in the study. The research is designed to provide insights into how companies like ZARA can successfully expand their businesses in international markets. The literature review covers topics such as globalization, trends, advantages and disadvantages, and diverse market entry strategies.
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