This business plan outlines the operations and strategies of Residential Independence Project Limited, a company specializing in assisted living accommodations for individuals injured in transport accidents. The plan details the company's current position, which is in a high-growth startup phase with 10,000 customers in Victoria and 200 houses built. It includes short-term and long-term growth plans, focusing on securing investments, increasing market share, and expanding services. The plan covers the company's history, goals, products and services, intellectual property, and business strategies, including tactics like product differentiation and competitive pricing. Market research, including primary and secondary sources, is used to analyze market opportunities and target markets. The financial plan includes startup costs, funding, and forecasts for profit and loss. Additionally, the plan covers the marketing strategy, business ownership structure, compliance, and assets. The SWOT analysis highlights strengths in growth potential and effective management, weaknesses in capital, opportunities in market growth, and threats from competition. The chosen strategy is product differentiation, emphasizing quality and customer interaction as critical success factors. This business plan provides a comprehensive overview of the company's operations, strategies, and financial projections.