Marketing Report: ResMarket Sydney's Technology and Operations

This report provides an executive summary and in-depth analysis of ResMarket Sydney's marketing strategies, focusing on the integration of technology and operations. The introduction highlights the impact of technology on marketing, particularly in the context of big data and digital channels. The report identifies ResMarket Sydney's core values, emphasizing value creation through innovative products and processes, project management, and effective process management. It explores the role of marketing technology, including its application in customer engagement, data analytics, and the use of CRM systems. The report also examines the allocation of resources, performance management, and strategic planning. The conclusion emphasizes the importance of marketing skills and critical thinking within the organization, including product development, advertising, promotion, and public relations. References to academic sources support the analysis.

Report

Executive Summary
In today’s world, the technology is important on the available of the big data and other channels
which include the variety of digital marketing channels. The technology has impacted the
marketing with the organization focusing on the consumers in integrated form. ResMarket
Sydney has been able to work on the management of the data with development of different
types and the formats to set the advertisements. The marketing formats and the online places are
to communicate with consumer through social networks, blogs and the search engines.

Contents
Executive Summary.........................................................................................................................1
Introduction......................................................................................................................................3
Identify what the company stands for the benefit of the technology and operations......................3
Value Creation.............................................................................................................................4
Marketing Technology.................................................................................................................4
Conclusions......................................................................................................................................5

Introduction
The technology has brought a major change in the organization to communicate and work on the
important factors which are relevant to handle the perspectives and the existing consumers. The
search engine results, social networks and the banner ads are effective to manage the different
channels and formats for the browsers to mobile and tablet distribution.
Identify what the company stands for the benefit of the technology and operations
ResMarket Sydney is able to work on managing and improving the processes with product and
service delivery organizations. The effective process management is important for the new
economy which includes the quality management, inventory and the capacity management for
the new products and services. The operations are based on the capability to focus on value
creation through innovative products and processes, project management. The organizations and
consumers need to handle the big data with diversified distribution opportunities, products and
the consumers. (Gurhn et al., 2016). The target market is from the data which figures out about
the channels and the trends which are included in the social network. The products fill the needs
depending upon the organizational success, through the ideal of business to consumer approach.
The scope of the technology and operations is to design, manage and improve the operating
processes that will be able to reduce the cost, and improve the system of delivery process. The
focus is on customization with creating value for the customer. The integrated technology with
the production system helps in delivering and increasing the organization productivity which will
change and align to the overall objectives of the organization through cost-benefit analysis. The
integration is set through the capital, labor and customers where there is a solid integration plan
needed for the same. The technology for the ResMarket Sydney could work on the technology of
high cost investments, maintenance and mismanagement. (Erevelles et al., 2016).
Value Creation
The marketing function is based on the management with the ROI set with marketing strategies
in and across the organizations. The interface is set with the leadership to plan about the
executives to roll perfection and optimize the process with right choice of the technology
platforms. The marketers have a vision of core strategy where the operationalization is to check

the speed and scaling. The marketing operations connects the strategy with executing the
technology, data sources and the people. (Peppard & Ward, 2016). The marketing operations are
important for the technology and business process that will deliver to the function and
organization. The development and delivering of the new products are based on scaling
requirements to integrate the activities with multiple functions that include the marketing,
research and development and the operations, customer service and sales. The company is based
on profitability and growth which deals about the designing and management of the products and
services, processes and the supply chain management. The acquisition is set with the
development and resource utilization that will help in delivering of the products and how the
clients able to process the services. It is important to understand the key decisions of the product,
technology with operations management to measure the performance and check on the
improvement of any alternatives. (Ross, 2016). The understanding is about how the trade-offs are
set with system variability and effectively manage the variability.
Marketing Technology
The responsibility for the marketing operations is for the marketing performance with proper
execution, budgeting and the process development. This will include the changes to marketing
organization. The allocation of resources is based on strategic objectives which is demonstrated
through the performance with act on the organizational interface. The analytics and predictive
modeling, budgeting and planning is to handle the research and insights. (Johnston & Marshall,
2016). The performance management and reporting is set with the strategic planning so that the
value creators are able to focus on the marketing data, customer, and the decisions related to the
product and services. The market and customer intelligence is set for the use of data and
analytics to identify the customer and marketing opportunities. The technology is to automate the
intelligence like the social media monitoring and business intelligence tools. The customer
interaction and engagement is for properly handling the technologies along with working on the
project workflow and operations management. The technologies include the attribution to
marketing, analytics and the reports which are set through certain marketing models and
alignment tools. For the proper management, CRM helps in creating and tracking all the web
activities that will help in developing a proper client relationship. For this, the amount of the
marketing information is based on the metrics which include the specific web activities. The
marketing is for the engagement in daily operations with social media marketing that will

process the gaining of the website traffic. The social media involves the use of brand personality
and then addressing the individual’s groups. (Sekaran & Bougie, 2016). It would encourage the
customers to create a content with efforts that are set to monitor and interact with product time.
Conclusions
ResMarket Sydney works on the emphasis of how the organization is able to handle the
marketing skills and the business basics with proper development of the critical thinking skills.
The involvement of the product development, advertising, promotion and the public relations
help in categorizing the marketing strategies along with pricing and market research.