Business Analysis Report: Reson8 - MGMT 312 - University Name

This report offers a comprehensive business analysis of Reson8, a platform designed to connect music fans with undiscovered artists. The analysis critically evaluates the company's mission and vision, aligning its activities to empower processes. It examines market segments, the marketing 4Ps, and the importance of promotional strategies. The report also assesses the competitive landscape, identifying strengths and weaknesses of competitors, and outlines sales and marketing, operating, and human resources plans. It emphasizes the need for a consolidated risk management plan and a clearly defined action plan with assigned responsibilities. The report highlights the importance of understanding market trends, promotional factors, and the competitive edge to ensure Reson8's sustained success in the music industry. The report also includes references to relevant academic research to support the analysis.

Running head: BUSINESS ANALYSIS
BUSINESS ANALYSIS
Name of the student
Name of the university
Author note

1BUSINESS ANALYSIS
Table of Contents
Introduction and company overview...............................................................................................2
Market Overview.............................................................................................................................2
Competition Overview.....................................................................................................................3
Sales and Marketing Plan Overview................................................................................................4
Operating Plan Overview................................................................................................................4
Human Resources Plan Overview...................................................................................................5
Action Plan Overview......................................................................................................................5
References........................................................................................................................................6

2BUSINESS ANALYSIS
Introduction and company overview
The concerned organization, Reson8, aimed at providing a platform to the music fans
through which they might experience and engage with different undiscovered artists. The report
critically evaluated the mission and vision of the organization and aligned the activities ‘that are
commenced by the business in order to empower the processes. The research also enumerated
the government regulations and the industry trends, which has shaped the operations of the
business in accordance to the needs of sustainability. However, while undertaking the industry
overview the report focused little on the environmental factors, which affected the understanding
of the competition that is faced by the business. Therefore, improvements might be made in the
fields of macro and micro environmental analysis of the organization in order to identify the
prospects of growth in the industry.
Market Overview
The understanding of the market segments would assist the organization in upholding the
efficacy of the marketing initiatives in accordance to the needs of the consumers (Kozlenkova,
Samaha & Palmatier, 2014). The research projected the different elements of the marketing 4ps
in order to assess the capabilities of the organization while proposing their offerings in
accordance to the demand faced by the same. However, it is noted that the promotional factors
that might be commenced by the organization for making the consumers aware were not
discussed in the plan. Lack of promotional practices might affect the capabilities of the
organization in ensuring customer awareness. Therefore, the promotional factors might be
discussed in order to maintain the completeness of the plan and facilitate the systematic
functioning of the marketing 4P initiative. Alfes et al. (2013) stated that market assessment

3BUSINESS ANALYSIS
helps an organization in identifying the targeted range of consumers in accordance to the need of
the business. Golicic and Smith (2013) stated that the identification of the market trends helps
an organization in bringing forth modifications in the processes in accordance to the needs of the
customers. The research also enumerated the understanding of the risk factors that might be
encountered by the concerned organization while marketing the products and services in
accordance to the needs of the customers. However, the business plan also did not include a
consolidated risk identification and management plan. Therefore, the plan must undertake an
elaboration risk factors and their management in order to maintain the uninterrupted operations
of the systems. Leeflang et al., (2014) stated that the enumeration of the risks helps an
organization in upholding the efficacy of the operations in accordance to the needs of the
business. On the other hand, the risk response planning is again a significant step that is being
advocated in the research, which would help the organization in mitigating the challenges that
might be faced by the same while operating in the respective markets.
Competition Overview
The research also undertook an evaluation of the different competitors of the concerned
organization. Albrecht et al. (2015) stated that an overall knowledge of the competitors and the
manner in which they gain a competitive edge helps an organization in identifying the areas of
change that might be considered by businesses. However, the plan did not provide with a
detailed description of the different strengths and weaknesses of the competitors, which might
affect the competitive edge of the concerned business. The different changes that are commenced
by the concerned organization have assisted the same in upholding the efficacy of the operations.
However, the lack of understanding of capabilities and competencies of the competitors will
affect the activities of the venture. The research also exhibited the competitive edge of the

4BUSINESS ANALYSIS
competitors, which will ensure the proper understanding of the different steps that might be
commenced by the co0ncerned organization in order to maintain the efficacy of the operations in
accordance to the needs of sustaining in the markets.
Sales and Marketing Plan Overview
The delineation of the promotion and advertisement mechanisms of the organization will
help in understanding the positive influence of the activities on the brand image of the business
(Arnett & Wittmann, 2014). On the other hand, the report also produced evidence of pricing
and distribution strategies that are commenced by the concerned organization in order to assess
the capabilities of the venture in gaining a competitive edge over the other players in the market.
However, the plan contained no description of the promotional events and initiatives of the
organizational and the other factors might affect the organizational understanding of the steps
that might be commenced by the same. On the other hand, the report identified the customer
service policies that are commenced by the business, which would assist the venture in attracting
the attention of the consumers towards their product offerings.
Operating Plan Overview
Tuomikangas and Kaipia (2014) stated that the enumeration of the organizational
capabilities helps the venture in continuing the efficacy of the processes. On the other hand, the
research illustrated the advantages and disadvantages of the operations, which would assist the
concerned business in identifying the resource based needs of the same while operating in
diverse global markets. However, the insufficient information and lack of elaboration on the
different activities has affected the capabilities of the concerned organization in upholding the

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efficacy of the operations. The different costs that might be commenced by the organization and
the future strategies are not delineated in the plan that has affected the quality of the same.
Human Resources Plan Overview
Narasimhan and Schoenherr (2012) stated that the human resource of the organization
helps the same in upholding the efficacy of the operations in accordance to the needs of the
organizational sustenance. Therefore, the assessment of the employee capability and the policies
relating to training, workplace safety and other regulations has assisted in upholding the efficacy
of the practices. However, it is also noted that the human resource plan did not incorporate the
staffing needs of the organization the major steps that might be commenced by the business
while recruiting the new employees. It has affected the quality of the HR plan through lack of
suitable information on the different practices that might be commenced by the business. In this
connection, the plan must be induced with all the relevant information that might be commenced
by the company’s HR personnel in order to adhere to the staffing needs of the venture.
Action Plan Overview
The action plan that was framed in the report clearly articulated the different activities
that might be commenced by the business in order to retain the competitive edge. However, the
responsible person for undertaking the operations is not delineated. Golicic and Smith D. (2013)
stated that the delineation of the action plan helps an organization in undertaking the processes
systematically. Therefore, the enumeration of the action plan at the end of the research would
assist to develop the processes in accordance to the sustenance of the business.

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References
Albrecht, S. L., Bakker, A. B., Gruman, J. A., Macey, W. H., & Saks, A. M. (2015). Employee
engagement, human resource management practices and competitive advantage: An
integrated approach. Journal of Organizational Effectiveness: People and
Performance, 2(1), 7-35.
Alfes, K., Shantz, A. D., Truss, C., & Soane, E. C. (2013). The link between perceived human
resource management practices, engagement and employee behaviour: a moderated
mediation model. The international journal of human resource management, 24(2), 330-
351.
Arnett, D. B., & Wittmann, C. M. (2014). Improving marketing success: The role of tacit
knowledge exchange between sales and marketing. Journal of Business Research, 67(3),
324-331.
Golicic, S. L., & Smith, C. D. (2013). A meta‐analysis of environmentally sustainable supply
chain management practices and firm performance. Journal of supply chain
management, 49(2), 78-95.
Kozlenkova, I. V., Samaha, S. A., & Palmatier, R. W. (2014). Resource-based theory in
marketing. Journal of the Academy of Marketing Science, 42(1), 1-21.
Leeflang, P. S., Verhoef, P. C., Dahlström, P., & Freundt, T. (2014). Challenges and solutions
for marketing in a digital era. European management journal, 32(1), 1-12.

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Narasimhan, R., & Schoenherr, T. (2012). The effects of integrated supply management practices
and environmental management practices on relative competitive quality
advantage. International Journal of Production Research, 50(4), 1185-1201.
Tuomikangas, N., & Kaipia, R. (2014). A coordination framework for sales and operations
planning (S&OP): Synthesis from the literature. International Journal of Production
Economics, 154, 243-262.