This report provides a comprehensive analysis of tourist resort management, focusing on the Hilton Hotel as a case study. It begins by exploring different types of resorts, their key features, and the challenges associated with their management, including high operational costs and competition. The report then delves into the operational requirements of specialist areas within resorts, such as executive, maintenance, accounting, and marketing, and discusses potential issues in managing these areas. Furthermore, it assesses various resort packages and their role in achieving sales objectives, providing specific examples. The report also includes market research into a specific resort location to determine the needs of a chosen target market. Based on this research, a business plan for a resort package is proposed. Finally, the report investigates sustainable approaches and practices implemented by a chosen resort hotel, emphasizing the importance of addressing challenges through effective strategies and recommendations. The report highlights the dynamic nature of the hospitality industry and the importance of adapting to market trends and customer needs.
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