Business Plan Project: Paradise on the Beach Resort, UK

This business plan details the establishment of 'Paradise on the Beach,' a new resort near London. The plan includes an introduction outlining the business concept and objectives, followed by a comprehensive business overview detailing the resort's location on Mersea Island and its appeal to European tourists. A macro-environmental analysis considers political factors, while the market and industry analysis assesses competitive threats. The plan then dives into competitor analysis, marketing and pricing strategies, and an operations plan focused on customer satisfaction. A SWOT analysis identifies the resort's strengths, weaknesses, opportunities, and threats. Financial requirements, including start-up costs, sales projections, and profitability analysis, are presented, alongside break-even analysis. The plan concludes with a summary of key findings and strategic recommendations, emphasizing the importance of thorough business planning and market research. References from academic and industry sources are also included.

Business Plan

Content
• Introduction
• The Business Detail
• Macro- Environmental Overview
• Market & Industry Analysis
• Competitor Analysis
• Marketing & Pricing Strategies
• Operations Plan
• SWOT Analysis
• Financial Requirements
• Conclusion
• References

Introduction
A business plan is a document which
contains all the details of a business
in descriptive form. It defines the
main idea on which the business plans
to run. It specifies the way in which a
business is to reach the goal starting
from marketing, planning financial
and operational strategies.

The Business Detail
 'PARADISE ON THE BEACH' is a new
Resort which soon is opening near
London at Mersea Island, Essex (UK). In
whole of the world, Europe is the most
visited country by the tourist. There are
many places in Europe which are worth
going and exploring. Our resort is 2 hours
away from London which will give our
customers good connectivity from there.

Macro- Environmental Overview
 Political Factors: These factors are
considered by which the intervention
by the Government is present in the
functioning of the resort business. All
the guidelines given by the government
are evaluated and monitored, then
accordingly the business is set up

Market & Industry Analysis
 Threat of new entrants: UK being tourist
attractor have lots of other resorts options
for the tourists. The Paradise on the Beach
will be providing the hospitality at lower
rates than that of the existing competitors
and would also be proving international
cuisines and drinks from all over the
world.

Competitor Analysis
 There are many other resorts at the Mersea Island who are very
famous and beautifully constructed. All the resorts are focused on
the needs of the customers and provide wide variety of cuisines to
make customers feel delighted. There are other resorts too who are
have not yet grabbed the attention of customers. Different resorts
focus on different needs of the people and serve accordingly.

Marketing & Pricing Strategies
 The Paradise on the Beach is a new resort which needs lots of
marketing in order to sustain the competition and earn profit to
grow the business. Initially to attract customers, promotion of the
resort is most important. This can be done by planning a great
marketing strategy which also includes social media as one of the
platform. While planning marketing strategies, it is important to
ensure that the right audience is targeted and hire people on
incentives to get people interested.

Operations Plan
 Customers are the main factor which should be kept in mind while
making an operational plan (KUBYSHKIN, 2017). The main aim
of Paradise on the Beach is customer satisfaction and making their
stay pleasant & peaceful. Our resort gives quick services and easy
access to the areas where customers want accessibility. There are
various cuisines which are all available at one stop and customers
do not have to go other than that dining area.

SWOT Analysis
Strength
The resort is in midst of the nature and all bio-
degradable materials are used at the resort.
Luxurious villas available at discounted rate for
the membership customers.
Open food joint and bar next to the beach.
Weaknesses
It is new in the market and do not have any
previous experience or brand name
It does not have previously owned customer
base.
There are many competitor resorts that provide
similar facilities.
Opportunities
To introduce more innovations to the business.
By generating more revenue and profit, we will
expand the resort.
Once the resort earns profit at this location we will
develop the next location for the resort.
Threat
There is a big threat from already developed
resorts.
New technologies developed by a competitor can
also be a threat in near future.
Local distributors can also be threat as they may
charge higher price due to the competition in the
market.

Financial Requirements
 Start-up cost of business- It basically is that cost which involves the initial
fuel for starting up a business and its operations (Nicoleta, 2016). In the given
resort business, the starting cost is broken up in following segments:
Equipment’s = £ 2500.
Furniture = £ 2000.
Premises (will be acquired on rent) =
Security deposit = £ 150.
Advance rent for 1 month = £ 150.
Estimated cost of sales = £ 15 per unit.
Selling price per unit = £60.
Fixed cost = £ 3000.
Variable cost = £5 per unit.

Continue…
particulars Calculation Amount
Sales £60 *300 £18000
Less: variable cost £5 * 300 £1500
contribution Sales – variable
cost
£16500
Less: fixed cost £3000
Less: estimated
cost of sales
£15 * 300 £4500
Net profit £8500

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From the above table, following is profitability and
break-even analysis,
Break even analysis- It is basically that volume of
sales, at which the company has no profit and no
loss, It is a neutral situation. To earn profits,
company has to surpass this point of sales. In
given case, break-even point is:
Break-even point = Fixed cost/ (selling point –
variable cost)
= 3000/(60-5) = 54.6 units or 55
units (approx.)

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Profitability analysis= from the above calculation, it
can be stated that, company is earning profit on
245 units (300-55). Therefore, profit is earned on
these units only.
Net profit margin for the company = net profit /
sales*100
=
(8500/18000)*100 = 47.235% approx

Conclusion
 From this report it is concluded that, to plan any business it is very
important to make self-analysis of a business. A proper business plan is
made to work in the direction planned to achieve the goals of the
business. Business plan includes the aim and objectives of a business and
how to achieve them. It also focuses on the methods on achieving those
goals. For a proper analysis of a business it is important to do PESTLE
analysis, PORTER'S 5 forces analysis and SWOT analysis. These
analyses will help a business to plan the strategies accordingly to achieve
the business goals.

References
 Almeida, D.B.D., 2019. Business plan: innovative network of tourist apartments
in the Peninsula of Setúbal (Doctoral dissertation).
 Anicama, M.G.M., 2018. Consulting Report-Bigmond Mexican Market Entry
Business Plan (Doctoral dissertation, Pontificia Universidad Catolica del Peru-
CENTRUM Catolica (Peru)).
 Caeiro, D.F., 2017. Business Plan for Climber Revenue Strategy, Lda (Doctoral
dissertation).
 Currivan, A and et. al., 2019. A business plan for multidisciplinary consultation
liaison team: Return on investment. General hospital psychiatry 61 p.84.

Thank You