Business Communication Strategies for Resort Success

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BUSINESS COMMUNICATION
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2
Poster
Identify common challenges and barriers to effective
communication
● Language barrier is high as there is differences
between the employee languages
● Cultural beliefs of the employees are also
differences that create cultural barrier
● Organisational structure is not good
● Improper communication channel
Devise and develop strategies for overcoming
communication barriers
Ensuring proper values and moral- Values and
morale is effective to improve perception between the
employees.
Active Listening and using simple Language:
Active listening, providing proper feedback and using
of simple language
Reduction of information overload: Information
can be passed separately
Demonstrate awareness of cultural influences on
communication and negotiation
 Knowledge needs to be gathered about Sri
Lankan culture
 Training can be provided to the employees
about cultural beliefs and practices of Sri Lankan
people
 Reduction of cultural biases

3
Security provided by the resort
● Hiring of skilled, experienced and armed
security guards
● Installation of closed circuit cameras, drones
and deadbolts
● Military and government facilities
Security provided by the resort
● Cost effective careful plan for protecting the
company assets
● Accurate and up-to-date review of security
measures
● Advisers from Counter Terrorism Security
Advisers (CTSAs)
Promotional techniques of resort
● Promotional campaign can be arranged in Sri Lanka
● Digital and social media marketing
● Announcement of discounts and other offers
● A video with resort facilities
● Celebrity endorsement in promotion
● Loyalty Program for the visitors