This report provides a detailed analysis of resort management, using Cleopatra Luxury Resort as a case study. It explores various types of resorts, including ski, spa, and beach resorts, examining their key features and associated management challenges, such as the impacts of global warming and intense competition. The report delves into the operational requirements of different specialist areas within resorts, such as ski slopes and spas, and discusses potential issues like staff recruitment and equipment maintenance. It evaluates various resort packages and their contribution to sales objectives, as well as business implications for developing additional packages. Furthermore, the report includes market research, a business plan, and an analysis of customer needs. The study also investigates sustainable approaches and practices implemented by the resort, evaluating their impact on brand value and overall business performance, and recommending strategies for risk minimization and sustainable tourism.
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