Analysis of Different Resort Types, Packages and Management Strategies

This report, prepared for a Tourist Resort Management course, comprehensively analyzes various types of resorts, including all-inclusive, beach, golf, luxury, and mountain resorts. It delves into their key features, operational environments, and potential management challenges, such as customer expectations, technology adoption, employee management, and pricing strategies. The report also evaluates different resort packages and their impact on customer satisfaction and profitability. Furthermore, it examines consumer needs in a specific location (Hapimag Resort London) and creates a resort package that focuses on these needs, including a SWOT analysis and the 4Ps model. Finally, the report applies guiding principles for achieving sustainable tourism for a chosen resort, offering valuable insights into effective resort management and development.

Different Types of Resorts

ASSIGNMENT #1
HNHM339: Tourist Resort Management
By
XYZ
November 23, 2021

Table of Contents
LO1: Examine the different features of common resorts and the potential issues of managing them.......4
Introduction.................................................................................................................................................4
Exploration of the different types of resorts, their key features and potential issues and challenges of
managing them........................................................................................................................................4
All-Inclusive Resorts.................................................................................................................................4
Beach Resorts..........................................................................................................................................5
Golf Resorts.............................................................................................................................................5
Luxury Resorts.........................................................................................................................................5
Mountain Resorts....................................................................................................................................5
Operational Environment............................................................................................................................6
Potential Challenges and Management Strategies......................................................................................7
Customer expectations............................................................................................................................7
Latest technologies..................................................................................................................................7
Irregular and long working hours............................................................................................................7
Maintenance and renovations.................................................................................................................8
Bookings and pricing................................................................................................................................8
Leadership...............................................................................................................................................8
LO2: Evaluate the different types of resorts and the packages available....................................................8
Conclusion.................................................................................................................................................10
LO3: Analyze the consumer needs in a specific location and create a resort package that focuses on
these needs...............................................................................................................................................12
Introduction...............................................................................................................................................12
Customer Needs........................................................................................................................................12
Product Needs...........................................................................................................................................13
F unct i on ali t y.........................................................................................................................................13
Price.......................................................................................................................................................13
C on v en i en c e..........................................................................................................................................13
Reliability and C omp a ti b ili t y................................................................................................................13
Empathy and E steem...........................................................................................................................14
Business Plan.............................................................................................................................................14
SWOT Analysis.......................................................................................................................................14
Strengths...........................................................................................................................................14

W ea k n esse s......................................................................................................................................15
O pp ortun i t i es....................................................................................................................................15
Threa t s..............................................................................................................................................15
4P’s Model.............................................................................................................................................16
Promotion..........................................................................................................................................16
Price...................................................................................................................................................16
Product..............................................................................................................................................16
Place..................................................................................................................................................17
LO4: Apply the guiding principles for achieving sustainable tourism for a chosen resort.........................17
Conclusion.................................................................................................................................................18
References.................................................................................................................................................19

LO1: Examine the different features of common resorts and the potential issues of
managing them
Introduction
According to Merriam-Webster, a resort is defined as “a place that provides entertainment and
recreation especially to vacationers.” It is of paramount significance to acknowledge that a resort
can be referred to as any commercial property that possesses the potential to attract visitors. The
primary difference between the hotel and resort is the level of the activities and facilities; resorts
are superior to provide approximately all activities at one location including lodging, food,
recreation, and entertainment activities (Amirudin et al., 2017). Resorts can be classified into
several categories based on their features and activities offer to the visitors. The operational
management of the resorts is not an easy task because of the several ambiguous factors that are
pouring disturbing impacts on the satisfaction of the customers and retention of the other
stakeholders (Kataeva et al., 2019). This report is covering the challenges that are emerging to
devastate the operational growth of different resorts. Therefore, it is important to get an
understanding of the different packages that are available for the efficient management of the
resorts in the complex dynamics of the corporate world.
Exploration of the different types of resorts, their key features and potential issues and
challenges of managing them
All-Inclusive Resorts
All-inclusive resorts are popular among the tourists because of their unique features.
These hotels charge one fair price for all the activities in the particular location with unlimited
food, drinks and all other facilities. The entire lodging facilities are included in the one price to
make the vacations of the visitors memorable (Cvelic-Bonifacic et al., 2017). Some packages

also include the hotel transfers and airfare for the maximisation of the satisfaction of the
visitors. The famous all-inclusive resorts are Cancun’s Beach Palace and Paradise Island
Harbour Resort, Bahamas.
Beach Resorts
Resorts that are located on the beach or in its proximity are regarded as beach resorts. These
resorts offer wide range of activities such as jet skiing, boating, windsurfing, scuba diving,
kayaking, snorkelling, beach volleyball, horseback riding, tennis or parasailing. Some of the
resorts have specific reserved beach areas for visitors.
Golf Resorts
The resorts for the golf lovers are also established within or nearby the golf course such as the
Lippia Hotel Golf Resort in Greece or Canada’s Osprey Shores Golf Resort. These resorts offer
accommodations along with golf passes so that visitors can get discounted facilities in the golf
course.
Luxury Resorts
The luxurious accommodations are pouring pleasant impacts on the behaviors and attention of
the wealthy visitors. Cities like London and Paris have several luxurious resorts that provides
optimum activities and facilities from the luxury category to attain satisfaction of the
visitors. These elite properties are known for exceptional hospitality services and amenities
(Seraphin and Yallop, 2020).
Mountain Resorts

Mountain resorts are known for dealing the adventure loving visitors in the mountains. These
resorts are known for remarkable scenery, and activities like hiking, sight-seeing and swimming.
These resorts offer many packages to maximize the interest of the visitors.
Operational Environment
The operational management of the resorts is basically dependent on the level of services
it offers to attain or retain the attention of the potential customers in the competitive business
environment. Optimization of the operations is important for attaining success in the competitive
corporate settings (Alananzeh et al., 2018). Following is the basic operation that
approximately all resorts used for their operational growth, such as:
Compatibility between the backdoor and front door operations is essential for the operational
management of the resort. For example, the functionality of the front desk office and

engineering section cannot be optimized without fair compatibility level between them in the
operational settings of the resort.
Potential Challenges and Management Strategies
The management of the resort is responsible for the optimization and effectiveness of the
operations in the competitive business environment. It is of paramount significance to
acknowledge that sometimes managers messed up the matters in a hope to balance their
expenses and revenues (Chili and ngxongo, 2017). Managers need to adopt the skills that make
them effective in the communication and vigilant in dealing with the problems. Following are
the contemporary problems that resort management is facing in the complicated dynamics of the
corporate world, such as:
Customer expectations
The expectations of the customers are changing with an advent of modernise technologies.
Customers want optimise level of the personalisation, convenience and efficiency during their
vacations. It is essential for the resort management to adopt the new IT solutions in the resorts
for coping with changing demands of the customers.
Latest technologies
Resorts’ management needs to adopt advent technologies and trends to maximize the
satisfaction of the customers. It is important to provide Wi-Fi, flat screen or plasma TV, electric
outlets, USB ports and so on. Thus, upgradation of the equipment with time is the real challenge
for the resort management.
Irregular and long working hours
Employees are important asset of the resort because they possess the potential to rail or derail the
operations. Some resort pursue rhetoric approaches to deal with employees by prolonging their

working hours. This has caused the stress among the employees and pour deleterious impacts on
the operations of the resorts. Adaptation of the Corporate Social Response (CSR) practices can
help to balance the working hours of the employees (Wise and Harris, 2017). Thus, retaining the
satisfaction of the employees is the greatest challenge for the managers in the resorts.
Maintenance and renovations
Coping with expectations of the customers is the challenge for the resort management because it
leads them towards the upgradation of the services and infrastructure. Thus, ongoing
construction, technology, maintenance and renovations costs are adding in the operational
management of the resorts.
Bookings and pricing
In the contemporary settings, it becomes difficult to stay consistent on the fixed price because of
the fluctuations in the online market. It is important to stay cost-effective so that maximum
attention of the operations can be attained. Effective eyeing on the operations of the market can
yield constructive results.
Leadership
Most of the resorts meet the fate of the devastation because they lack good or transformational
leader. It is important for them to stay competitive by adopting the high level of leadership in the
organizational settings.
LO2: Evaluate the different types of resorts and the packages available
Customers are important source for revenue of the resorts in the competitive business
environment. Different resorts pursue different types of the approaches to attain the attention of
the customers towards its operational settings. They designed the packages by combining

different deals to maximize their sales (Cristobal-Fransi and Daries-Ramon, 2017). For example,
combining accommodation with breakfast or dinner is the great package to attract the customers.
It terms of packages; the all-inclusive resorts are considered to be best because they provide
cost- effective approaches to the customers for gaining several entertainment and recreational
activities. Beach and Mountainous resorts also provide packages in several activities to
maximize the operations of their sales such as sea activities and mountainous activities
respectively. This will help the customers to cover maximum activities in one price.
The luxury resorts include the comfortable activities such as spa, swimming, massaging
and many more for the maximization of the customer attention. All of these types of
packages are offered by the resort management as per their capacities and capabilities for the
maximization of the customer interest in their operational settings.
Moreover, resorts are bound to offer wide range of packages because it is the great source for
them to compete with changing trends of the consumer market. Different resorts are pursuing the
suitable approaches so that they can ensure the competitive edge over rivals in the competitive
business environment (Serapin, 2020). The range of packages can help to provide great choosing
power to the customers so that they can make their selection as per their budget and interest. For
example, family packages are slightly different from the honeymoon packages because of the
involvement of different sort of the emotional levels.
Furthermore, resort management is destined to provide the great packages in a hope to maximize
their profitability in the competitive business environment. The wide range of the resort
packages are important for maximizing the sales because customers sometimes get those things

that are on their least priority. This helps to the regulation and continuity of all fragments in the
resort operational management.
Conclusion
In conclusion, resort management is not an easy task because of the involvement of the
complexities in the operational affairs. Different types of resorts are pursuing their operations in
the different capacities by offering packages or adequate visiting environment. Thus, the aim of
the resort is to maximize their profitability in the competitive business environment to ensure
their sustainability.

ASSIGNMENT #2
HNHM339: Tourist Resort Management
By
XYZ
November 23, 2021