Analysis of Resort Operations Management at CLC World Resort

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This report provides a detailed analysis of the operational management at CLC World Resort, covering key aspects such as resort functions, organizational structure, quality systems, and incident management. The report examines the role of resort operations in the travel and tourism sector, emphasizing customer satisfaction and the importance of effective resource management. It explores the structure of the resort office, including various accommodation models. Furthermore, the report delves into the impact of quality systems and procedures on legal and conflict situations, highlighting the importance of health, safety, and government regulations. It also investigates incidents affecting resort operations and the procedures for handling them, including links to trade association guidelines. The report concludes by assessing the overall effectiveness of CLC World Resort's operational strategies.
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Resort Operation
Management
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Table of Contents
TASK 1............................................................................................................................................1
1.1 Function of resort operations................................................................................................1
1.2 Structure of the resort office.................................................................................................2
TASK 2............................................................................................................................................3
2.1 Effective quality systems and procedures affect legal and conflict situations......................3
2.2 Impact of quality system and procedures on CLC World resort...........................................4
TASK 3............................................................................................................................................5
3.1 Incidents that affect the operation of CLC World resort.......................................................5
3.2 The procedures to deal with different incidents....................................................................6
3.3 Procedures that can link with guidelines of trade associations and government bodies.......7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
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INTRODUCTION
Operation management is a field of direction that can be taken up with controlling and
designing the process of production of goods and service which is provided by the customers to
satisfy their needs according to demand of service users. It can be manage all resources which is
used in the business organization that will assist in optimum utilisation of available resources.
CLC World resort is a tourism company which is provide effective service regarding the trip and
accommodation for their customers. It can offer appropriate service to their service user like
transportation, hotels, food and visiting suite to enhance satisfaction level of customers in their
company. Resort operation management industry is one of the best industry in travel and tourism
sector which can identify their events and destination to visit in appropriate manner. The main
purpose of CLC World resort focuses on the customers’ demands and also enhance service
regarding the tourism sector which can increase their company performance (Resort Operational
Management). Present report is based on function of resort operation and also evaluate quality of
product and service which is provide to their customers so that they can achieve satisfaction and
also attract large number of customers in their company to increase profitability as well as
goodwill in marketplace.
TASK 1
1.1 Function of resort operations
In travel and tourism sector the function of resort is an important factor to evaluate
overall activity regarding the service as well as product. Resort operation in CLC World Resort
can involve effective resources that can be used in satisfying customer’s needs in appropriate
manner so that they can increase large number of customers in their industry to get effective
result. The main role of resort operation is finding suppliers for different product which can help
to introduce about the product in customers’ mind so that they can use effectively and also
enhance productivity level (Yasin and Gomes, 2010). In this operation there are different types
of hotel and resort of CLC that can manage all tour service for their customers’ in effective
manner so that they can visit again and again. The main and important role of resort operation is
to develop customers of the company in effective manner to define best service to their client.
The CLC world resort involves some function which is important to increase in performance as
well as profitability:
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Finding customers: It is a more effective function which can define the best process in tour
industry. Customers is important to develop their company performance in best way so that CLC
resort can identify the service user to evaluate best service and product to satisfy customers’
needs and wants (Smerecnik and Andersen, 2011). The operation manager can handle suppliers
and customers’ needs to provide effective service.
Payment system: The tour operation can involve payment service to their customers so that they
can pay through online, mobile wallets, cash, cheque and cards so that the payment transaction
will be simple and easy to customers and it can save time during the travelling.
Provide transportation: In function of resort operation transportation is important to customers
to travel different destination. CLC World Resort can provide transportation service to their
visitors from hotels to destination their visitors can visit easily and also enjoy their trip.
Provide Facilities: CLC World Resort has to provide different service to their customers like
food facilities, safety, medical facilities that can helpful in enhancing customers satisfaction and
also improve performance of the company. Effective and best facilities can improve customers
spirit regarding to company so that they visit again in the resort. (Rushton, Croucher and Baker,
2014).
Proper communication: It is more important to tour operators to understand all the activity and
process of company service and needs because the visitors come from different places and
nationalities so they can be easily dealt as well as communicated .
Customers survey: Enhancing the customers satisfaction with the help of customers survey that
can include before and after all action of visitors that can help to determine the customers’
opinion regarding the service and facilities so that they can change in all activities according to
their customers.
1.2 Structure of the resort office
In resort operation can involve different structure according to them polices and strategy
that can evaluate effective service regarding customers expectation.
Many resorts can provide cab facilities to customers from airport to resort and visit different
destination. CLC world resort involve all price of transportation and government taxes and
regarding food facilities to their customers. It depends on club structure that can provide all
facilities like transportation, tickets, cad service to their customers according to their policy.
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Another way all club status is not same so that the structure are also different (Ronen, Pliskin and
Pass, 2012). There is different structure which is available for resort to that is full board, half
board, bed and breakfast and self-catering:
Full board- In CLC world resort involve full board structure which is involve all three nutrition
breakfast, lunch and dinner to their customers it is depend on the service users. They also
included price of accommodation in this structure which is pay by the customers in their industry
to fulfil their needs and wants regarding meals.
Half board- The resort operators include half board structure in their process which can provide
breakfast and dinner with price while visitors coming in the resort which accommodation is paid
by the visitors (Pullman and Rodgers, 2010).
Bed and breakfast- This structure is include staying cost and breakfast in visiting process. The
customers have to pay this structure accommodation and get satisfaction providing company
service.
Self-catering- This structure of CLC world resort the customers want self-catering according to
their taste. Sometime the customers does not satisfy catering process of the company so that the
company offered to their customers to cook it self according to his needs.
TASK 2
2.1 Effective quality systems and procedures affect legal and conflict situations
Quality system and procedures is a process to collect business process that is focus on
customers’ needs and expectation that can increase their satisfaction regarding product and
service. Basically quality system can identify their goals and objective in effective manner and
also maintain resources in CLC world resort (Pegg, Patterson and Gariddo, 2012). In resort
operation the quality system is essential factor to evaluate the organizational activity as well as
plan to improve their performance in market and customers mind. It is an effective document
process and responsibilities to get best quality and objectives that can improve company
performance as well as service quality in appropriate manner. Quality system can involve health
and safety and legal responsibility that can help to avoid legal obligation in business organization
to define main responsibilities of resort manager in line process to evaluate audit operation. In
health factor the CLC world resort have to involve doctor in destination where visitors are visit
and solve health issue of their customers that can affect legal responsibility (O'Fallon and
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Rutherford, 2011). The heath process in tourism sector make hygienic environment in effective
manner so that the customers feel fresh and make their trip safe. Effective quality system can
resolve irregularities process in CLC world resort to make healthy environment and provide
effective service to their service users. Safety legislation in resort operation the manager of it
they can involve safety factors in customers mind so that they can feel safe and happy in resort
(Noone, McGuire and Rohlfs, 2011).
According to government regulation the resort have to include fire safety that can
improve proper exit gates and effective instrument to assist in incidence relating to this issue. In
order to increase quality system in government regulation the resort can provide effective service
to their customers and also include payment procedure in season of tourism sector. In the resort
the company have to provide effective rate to their customers in period of time so that the
government regulation have to attract customers in resort. In CLC world resort the audit can
conduct by trained manager of the company to improve customers trust regarding the resort
Service. Basically audit process can solve all problem in organization.
Financial hurdle and management problem which is resolve under the government
regulation so that it can be effective procedures to their customers and evaluate appropriate
image in marketplace (Law, Qi and Buhalis, 2010). CLC world resort have to make documents
which can help to evaluate whole details that is related to the governments regulation. These
regulation are important to the all over tourism sector which is develop their performance and
build trust between company and customers.
2.2 Impact of quality system and procedures on CLC World resort
In CLC world resort quality system is essential part to evaluate systematic process
regarding product and service which is provided to their customers according to their needs and
wants to get higher satisfaction. Resort operation management is a part of the resort that can
maintain all activities regarding food service and department to enhance their productivity in
business organisation (Jaafar and Maideen, 2012). The quality system in business organization
can help to increase company sale with the help of providing effective goods and service to their
customers so that they can buy more product in resort and increase sale activity in effective
manner. When increase company sales the profitability is automatically increased in right way.
The CLC world resort have to focused on the security of customers in first priority and make
effective process to develop their performance regarding customers satisfaction in best manner
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so that they can maintain larger number of service user in company to improve image in
marketplace.
In resort operation the tour operator can maintain effective and best coordination that can
help to satisfying customers needs and wants (Idris, 2011). Health is important cause to resolve
by the company with the help of providing good and best service regarding foods and also make
best process to evaluating their performance in marketplace so that they can achieve sustain
result. The best quality system can make permanent customers and new customers through
mouth publicity in market to attract large number of client in industry to maintain their best
image in social class. A successful resort operation can involve new destination to their visitors
to improve their quality system in customers mind to evaluate best result by them and increase
profitability. They are make fair legislation related to government which can avoid as well as
ignore unfair hurdle and define best process about providing best service which can satisfy their
demand and wants (Gu, Ryan and Yu, 2012).
CLC world resort provide well designed and attractive room to the service user that can
increase customers experience regarding resort facilities and they can also promoting in another
person to visit their industry and take effective service according to their demand which
promotion is done by the mouthing publicity to increase large number of customers as well as
visitors that can help to build strong relationship between visitors and company. It can also
maintain best presence in travel and truism sector. The resort operator can involve audit process
to maintain records and all details regarding the customers and product that can evaluate legal
obligation and also maintain integrity in organization to enhance their quality of performance
and productivity (Resort Management).
TASK 3
3.1 Incidents that affect the operation of CLC World resort
In CLC world resort there are many incidents which is affected on operation resort. The
first incident and important that can affect all industry which is natural incidents that can be
involved natural beauty to attract large number of customers it is positive impact in this industry.
Natural environment is most important to travel and tourism sector that can define new and
attractive destination to visit by the visitors because now days the customers wants peaceful
destination and they can influence by natural environment so that they can visit natural place as
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well as destination. It is an big impact on operation of CLC world resort to increase number of
customers and profitability in effective manner and also define customers satisfaction in
appropriate manner (Gill and Williams, 2011). Transportation incidents is also affect operation
resort which can define proper and effective aid regarding transport service that can positive
affect in travel and tourism industry. Another way it can negative affect in operation resort like
accident which is negative impression on hotel business. Health and safety is a most and very
concern for the customers that can define loss of fine, medical issue it is a negative impact on
CLC world resort. The resort operators can involve effective service to provide medical facilities
to visitors to resolve their issues in appropriate manner (Dodds and Kuehnel, 2010).
3.2 The procedures to deal with different incidents
There are many procedures for the CLC world resort that find out many different
incidents related to this situation in this organization. This is the best process that attracting the
visitor in this case. The proper training and development of human as well as staff those deal
with many difficult situation and resolve in effective way so that can help to achieve
organization goals and objectives. The natural community deal with the human in this situation
and create the many difficult position. This resort should be made the strong relation with
customers. This is a effective way to take the best decision and innovative plan related to the
travel and tourism industry..
The procedures dealing with transportation and safety facility related to the resort
environment. That is very important to achieving the organization goals and objectives in many
difficult situation (Chon and Yu, 2012). Dealer of this resort should be check out the quality of
the food in this places. Safety of the human also control and manage the government policies and
practices. The transportation facility may be strong so incident relating to the road accident can
be avoid and they can provide proper safety to their customers. That places no proper
transportation available then this resort should be started transport facility and improving many
poor experience for the human. This is very important to the company to determine many
process of this situation and difficult programs and many sources. Political condition in that case
determine rate of the economic and political stability in an organization. This resort can be select
the best location and experiences of the human. It is also depended on the government authority
and marketing plan that may be supporting the travel and tourism industry that can attract large
number of customer in CLC world resort.
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Procedures dealing with the many situations related to the transportation, food facility of
the quality and reducing the accident of human. This deal also benefits to attracting the human
and visitor in the travel and tourism sector. It can be take many programs and events related to
this process. This is also attracting for the many age group of the people (Brotherton, ed., 2012).
3.3 Procedures that can link with guidelines of trade associations and government bodies
It is important to achieving organization goals and objectives and create the best plan and
programs. It is necessary for the many resort to identify the rules and regulation of an
organization. There are many employees of company that create many plan and initiative ideas
and programs. The CLC world resort have many legal formalities like safety and security related
to the competitive market. This is also defined as the rate of market share and many
technological factor. Another word safety may be define the government body which is very
necessary to reducing cost of all factor and developing rules and regulation (Bignon, Flandreau
and Ugolini, 2012).
Nature is very important in the travel and tourism factor that attracting many visitor.
Rules and regulation of the industry promoting fair value of the business that should be follow
many employees of this industry. They apply many legal formatives for cost of the product and
food facility this is also create the transportation cost.
Government rules and regulation create many ides and plan to improving environment
facilities and developing best structure. The procedures provide many guidelines related to the
work environment and their food and safety facility to take best plan in travel industry . This
process also creates the innovative plan and initiative ideas and take best product facility. Help to
achieving goals and objectives and attracting target customers in this organization. It is very
important in travel industry as the group want live in a places which was different whether from
their accommodation facility (Ali, Hussain and Ragavan, 2014).
But is many be required at the time of resort running in nature of high priority. Many
countries in UK provide financial and social support to increasing many activity of this places
and achieving the best quality of the food facility. This process also find out the financial
position and condition in this market. This company provide many channel related to customer
attraction in this resort. Rules and regulation is very important for the trade association because
that is take the many role and responsibility related to this places.
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CONCLUSION
In above mentioned report, it has been evaluated the whole management practice
regarding the report operation which cans involve effective function and structure that can help
to determine effectiveness and efficiency in company to fulfil customers’ needs and wants. This
report includes some role and responsibilities of manager and quality system that can
implemented in resort regarding health and safety. On other hand they have to include hygienic
food and drink to their customers to feel good and healthy. There are many incidents which can
help to increase resort business in an effective manner. In resort management they include
government regulation to run business fairly that can build customers trust and also enhance
company goodwill in market so that they can attract large number of service users and make
healthy environment in resort placer to their customers so that they are visit again and again in
CLC world resort.
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REFERENCES
Books and journals
Ali, F., Hussain, K. and Ragavan, N.A., 2014. Memorable customer experience: examining the
effects of customers experience on memories and loyalty in Malaysian resort hotels.
Procedia-Social and Behavioral Sciences. 144. pp.273-279.
Bignon, V., Flandreau, M. and Ugolini, S., 2012. Bagehot for beginners: the making of lender‐
of‐last‐resort operations in the mid‐nineteenth century1. The Economic History Review.
65(2). pp.580-608.
Brotherton, B. ed., 2012. International Hospitality Industry. Routledge.
Chon, K.S. and Yu, L., 2012.The international hospitality business: Management and
operations. Routledge.
Dodds, R. and Kuehnel, J., 2010. CSR among Canadian mass tour operators: good awareness but
little action. International Journal of Contemporary Hospitality Management. 22(2).
pp.221-244.
Gill, A.M. and Williams, P.W., 2011. Rethinking resort growth: understanding evolving
governance strategies in Whistler, British Columbia. Journal of Sustainable Tourism.
19(4-5). pp.629-648.
Gu, H., Ryan, C. and Yu, L., 2012. The changing structure of the Chinese hotel industry: 1980–
2012. Tourism Management Perspectives. 4. pp.56-63.
Idris, F., 2011. Total quality management (TQM) and sustainable company performances:
Examining the relationship in Malaysian firms. International Journal of Business and
Society. 12(1). p.31.
Jaafar, M. and Maideen, S.A., 2012. Ecotourism-related products and activities, and the
economic sustainability of small and medium island chalets. Tourism Management.
33(3). pp.683-691.
Law, R., Qi, S. and Buhalis, D., 2010. Progress in tourism management: A review of website
evaluation in tourism research. Tourism management. 31(3). pp.297-313.
Noone, B.M., McGuire, K.A. and Rohlfs, K.V., 2011. Social media meets hotel revenue
management: Opportunities, issues and unanswered questions. Journal of Revenue and
Pricing Management. 10(4). pp.293-305.
O'Fallon, M.J. and Rutherford, D.G., 2011. Hotel management and operations. John Wiley &
Sons.
Pegg, S., Patterson, I. and Gariddo, P.V., 2012. The impact of seasonality on tourism and
hospitality operations in the alpine region of New South Wales, Australia. International
Journal of Hospitality Management. 31(3). pp.659-666.
Pullman, M. and Rodgers, S., 2010. Capacity management for hospitality and tourism: A review
of current approaches. International Journal of Hospitality Management. 29(1). pp.177-
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Ronen, B., Pliskin, J.S. and Pass, S., 2012. Focused operations management for health services
organizations. John Wiley & Sons.
Rushton, A., Croucher, P. and Baker, P., 2014. The handbook of logistics and distribution
management: Understanding the supply chain. Kogan Page Publishers.
Smerecnik, K.R. and Andersen, P.A., 2011. The diffusion of environmental sustainability
innovations in North American hotels and ski resorts. Journal of Sustainable Tourism.
19(2). pp.171-196.
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Turker, D. and Altuntas, C., 2014. Sustainable supply chain management in the fast fashion
industry: An analysis of corporate reports. European Management Journal. 32(5).
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Yasin, M.M. and Gomes, C.F., 2010. Performance management in service operational settings: a
selective literature examination. Benchmarking: An International Journal. 17(2).
pp.214-231.
Online
Resort Operational Management. 2017. [Online]. Available through
:<http://www.budsurles.com/resort-operation-management>. [Accessed on 7th June
2017].
Resort Management. 2017. [Online]. Available through
:<http://study.com/directory/category/Business/Hospitality_Management/
Resort_Management.html>. [Accessed on 7th June 2017].
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